{"id":23948106,"date":"2023-09-02T16:41:45","date_gmt":"2023-09-02T14:41:45","guid":{"rendered":"https:\/\/shymow.es\/branding\/"},"modified":"2026-09-14T23:36:51","modified_gmt":"2026-09-14T21:36:51","slug":"branding-comunicacio-barcelona","status":"publish","type":"page","link":"https:\/\/shymow.es\/ca\/tarifes-agencia\/branding-comunicacio-barcelona\/","title":{"rendered":"Branding"},"content":{"rendered":"<article class=\"sh-branding-page\" data-branding-refresh=\"v02\">\n<section class=\"sh-branding-hero\" data-shymow-branding-hero aria-labelledby=\"branding-title\">\n<div class=\"sh-branding-hero__art\" aria-hidden=\"true\"><img class=\"sh-branding-hero__fallback\" src=\"\/wp-content\/themes\/shymow\/assets\/svg\/branding-hero-v01.svg\" alt=\"\" width=\"1600\" height=\"900\" fetchpriority=\"high\" decoding=\"async\"><canvas hidden><\/canvas><\/div>\n<div class=\"sh-inner sh-branding-hero__inner\">\n<div class=\"sh-branding-hero__copy\">\n<p class=\"sh-branding-kicker\">Branding \u00b7 Barcelona \u00b7 Internacional<\/p>\n<h1 id=\"branding-title\">Ag\u00e8ncia de branding a Barcelona per a marques que necessiten claredat, coher\u00e8ncia i identitat<\/h1>\n<p class=\"sh-branding-hero__lead\">El branding no consisteix nom\u00e9s a dissenyar un logotip.<\/p>\n<p>Una marca ha de poder explicar amb claredat qui \u00e9s, com es diferencia i com mant\u00e9 una identitat coherent al web, als materials, als continguts i als actius digitals.<\/p>\n<p>A Shymow treballem en projectes de branding quan una empresa necessita ordenar la seva identitat, definir millor el seu posicionament o construir una base visual i verbal m\u00e9s coherent per cr\u00e9ixer amb sentit.<\/p>\n<div class=\"sh-branding-actions\"><a class=\"sh-button sh-button--primary\" href=\"\/ca\/contacte\/\" data-analytics-cta=\"branding-hero\">Sol\u00b7licitar una valoraci\u00f3 <span aria-hidden=\"true\">\u2197<\/span><\/a><button class=\"sh-branding-hero__pause\" type=\"button\" data-branding-motion-toggle aria-pressed=\"false\" aria-label=\"Posar en pausa el moviment de la cap\u00e7alera de branding\" hidden><svg class=\"shb-pause\" aria-hidden=\"true\" viewBox=\"0 0 16 16\"><path d=\"M5.5 3.5v9M10.5 3.5v9\"\/><\/svg><svg class=\"shb-play\" aria-hidden=\"true\" viewBox=\"0 0 16 16\"><path d=\"m5 3.5 7 4.5-7 4.5Z\"\/><\/svg><span>Posar en pausa el moviment<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--light\" aria-labelledby=\"branding-meaning\">\n<div class=\"sh-inner sh-branding-split\">\n<div class=\"sh-branding-heading\">\n<p class=\"sh-branding-kicker\">La base<\/p>\n<h2 id=\"branding-meaning\">Qu\u00e8 entenem per branding<\/h2>\n<p class=\"sh-branding-statement\">El branding no \u00e9s nom\u00e9s est\u00e8tica.<\/p>\n<\/div>\n<div class=\"sh-branding-body\">\n<p class=\"sh-branding-lead\">\u00c9s la combinaci\u00f3 de decisions que permeten que una marca sigui reconeixible, comprensible i coherent.<\/p>\n<p>Pot incloure:<\/p>\n<ul class=\"sh-branding-list sh-branding-list--two\">\n<li>Definici\u00f3 del posicionament<\/li>\n<li>Proposta de valor<\/li>\n<li>To i llenguatge<\/li>\n<li>Identitat visual<\/li>\n<li>Sistema de marca<\/li>\n<li>Missatges principals<\/li>\n<li>Coher\u00e8ncia entre el web, la comunicaci\u00f3 i els materials<\/li>\n<li>Criteris per aplicar la marca de manera estable<\/li>\n<\/ul>\n<div class=\"sh-branding-conclusion\"><strong>Una bona marca no nom\u00e9s es veu b\u00e9.<\/strong><span>S\u2019ent\u00e9n millor. I quan una empresa s\u2019ent\u00e9n millor, tamb\u00e9 \u00e9s m\u00e9s f\u00e0cil comunicar-la, vendre-la i sostenir-la digitalment.<\/span><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--ink\" aria-labelledby=\"branding-for-whom\">\n<div class=\"sh-inner\">\n<div class=\"sh-branding-centered-head\">\n<p class=\"sh-branding-kicker\">A qui acompanyem<\/p>\n<h2 id=\"branding-for-whom\">Serveis de branding per a empreses, professionals i marques en evoluci\u00f3<\/h2>\n<p>Treballem especialment amb:<\/p>\n<\/div>\n<div class=\"sh-branding-centered-surface\">\n<ol class=\"sh-branding-number-list\">\n<li><span>01<\/span>\n<p>Professionals i despatxos que han evolucionat m\u00e9s de pressa que la seva marca.<\/p>\n<\/li>\n<li><span>02<\/span>\n<p>Pimes que necessiten una identitat m\u00e9s s\u00f2lida i coherent.<\/p>\n<\/li>\n<li><span>03<\/span>\n<p>Marques que volen professionalitzar la seva presentaci\u00f3.<\/p>\n<\/li>\n<li><span>04<\/span>\n<p>Empreses que necessiten alinear marca, web i posicionament digital.<\/p>\n<\/li>\n<li><span>05<\/span>\n<p>Negocis que necessiten criteri, estructura i una identitat ben resolta.<\/p>\n<\/li>\n<\/ol>\n<aside class=\"sh-branding-principle\"><strong>Primer resolem qu\u00e8 ha d\u2019expressar la marca.<\/strong><\/p>\n<p>Despr\u00e9s definim qu\u00e8 s\u2019ha de mantenir coherent quan s\u2019aplica en canals diferents.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--soft\" aria-labelledby=\"branding-when\">\n<div class=\"sh-inner\">\n<div class=\"sh-branding-centered-head\">\n<p class=\"sh-branding-kicker\">Senyals<\/p>\n<h2 id=\"branding-when\">Quan t\u00e9 sentit treballar el branding<\/h2>\n<\/div>\n<div class=\"sh-branding-signal-grid\">\n<article><span>01<\/span><\/p>\n<h3>La teva marca no reflecteix b\u00e9 el que fas realment<\/h3>\n<p>L\u2019empresa ha evolucionat, per\u00f2 la seva identitat continua explicant una versi\u00f3 antiga o massa gen\u00e8rica.<\/p>\n<\/article>\n<article><span>02<\/span><\/p>\n<h3>El teu web i la teva marca no van en la mateixa direcci\u00f3<\/h3>\n<p>La identitat visual, el missatge i l\u2019estructura digital no transmeten una imatge coherent.<\/p>\n<\/article>\n<article><span>03<\/span><\/p>\n<h3>Tens un logotip, per\u00f2 no un sistema de marca<\/h3>\n<p>Hi ha peces soltes, per\u00f2 no una base clara per mantenir la coher\u00e8ncia.<\/p>\n<\/article>\n<article><span>04<\/span><\/p>\n<h3>Vols elevar la teva percepci\u00f3 professional<\/h3>\n<p>Necessites una identitat m\u00e9s s\u00f2lida per millorar la confian\u00e7a, la diferenciaci\u00f3 i la claredat.<\/p>\n<\/article>\n<article><span>05<\/span><\/p>\n<h3>Est\u00e0s llan\u00e7ant o reorganitzant una marca<\/h3>\n<p>I necessites prendre decisions de posicionament, missatge i identitat abans de cr\u00e9ixer.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--light\" aria-labelledby=\"branding-scope\">\n<div class=\"sh-inner sh-branding-scope-grid\">\n<div class=\"sh-branding-heading sh-branding-heading--sticky\">\n<p class=\"sh-branding-kicker\">Abast<\/p>\n<h2 id=\"branding-scope\">Qu\u00e8 pot incloure un servei de branding<\/h2>\n<p class=\"sh-branding-lead\">L\u2019abast dep\u00e8n del punt de partida i del que la marca necessita resoldre.<\/p>\n<\/div>\n<dl class=\"sh-branding-capabilities\">\n<div>\n<dt>Posicionament de marca<\/dt>\n<dd>Definici\u00f3 de l\u2019enfocament, els atributs diferencials, el territori i la proposta de valor.<\/dd>\n<\/div>\n<div>\n<dt>Identitat verbal<\/dt>\n<dd>Missatges base, to, llenguatge i manera d\u2019anomenar i expressar la marca.<\/dd>\n<\/div>\n<div>\n<dt>Naming<\/dt>\n<dd>Quan el projecte necessita revisar, construir o validar una denominaci\u00f3 nova.<\/dd>\n<\/div>\n<div>\n<dt>Identitat visual<\/dt>\n<dd>Logotip, tipografia, color, direcci\u00f3 visual i sistema gr\u00e0fic.<\/dd>\n<\/div>\n<div>\n<dt>Sistema d\u2019aplicaci\u00f3<\/dt>\n<dd>Criteris per utilitzar la marca de manera coherent en suports diferents.<\/dd>\n<\/div>\n<div>\n<dt>Guia de marca<\/dt>\n<dd>Document base per mantenir la coher\u00e8ncia al web, a les peces i a la comunicaci\u00f3.<\/dd>\n<\/div>\n<div>\n<dt>Alineaci\u00f3 digital<\/dt>\n<dd>Revisi\u00f3 de com s\u2019ha d\u2019expressar la marca al web, en SEO i en altres actius digitals.<\/dd>\n<\/div>\n<\/dl>\n<\/div>\n<\/section>\n<section class=\"shm-surface sh-branding-quote\" data-shymow-field=\"quote\" data-tone=\"dark\" aria-labelledby=\"branding-system\">\n<div class=\"shm-field\" aria-hidden=\"true\"><img class=\"shm-field__fallback\" src=\"\/wp-content\/themes\/shymow\/assets\/svg\/branding-quote-v01.svg\" alt=\"\" width=\"1600\" height=\"900\" loading=\"lazy\" decoding=\"async\"><canvas hidden><\/canvas><\/div>\n<div class=\"shm-quote-wrap\">\n<div class=\"sh-inner sh-branding-quote__grid\">\n<div class=\"sh-branding-heading\">\n<p class=\"sh-branding-kicker\">De la pe\u00e7a al sistema<\/p>\n<h2 id=\"branding-system\">D\u2019un logotip a un sistema d\u2019identitat<\/h2>\n<p class=\"sh-branding-lead\">Un logotip pot identificar una empresa. Per\u00f2 una marca ha de respondre a moltes m\u00e9s situacions.<\/p>\n<\/div>\n<div class=\"sh-branding-body\">\n<ul class=\"sh-branding-list\">\n<li>Quin to utilitza<\/li>\n<li>Com es presenta un servei<\/li>\n<li>Com conviuen diferents l\u00ednies de negoci<\/li>\n<li>Quins elements poden canviar i quins s\u2019han de mantenir<\/li>\n<li>Com ha d\u2019apar\u00e8ixer en un web<\/li>\n<li>Com es mant\u00e9 el reconeixement quan canvien els formats, els canals o els equips<\/li>\n<\/ul>\n<p class=\"sh-branding-focal\">Per aix\u00f2 distingim entre crear una pe\u00e7a gr\u00e0fica i construir un sistema capa\u00e7 de sostenir una identitat.<\/p>\n<p><button class=\"shm-tool\" type=\"button\" data-field-toggle aria-pressed=\"false\" hidden><span>Posar en pausa<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--mint\" aria-labelledby=\"branding-digital\">\n<div class=\"sh-inner sh-branding-split\">\n<div class=\"sh-branding-heading\">\n<p class=\"sh-branding-kicker\">Aplicaci\u00f3 real<\/p>\n<h2 id=\"branding-digital\">Branding i identitat digital<\/h2>\n<p class=\"sh-branding-statement\">La marca no s\u2019acaba en un manual.<\/p>\n<\/div>\n<div class=\"sh-branding-body\">\n<p>Cada vegada m\u00e9s, la major part de les seves interaccions es produeix en sistemes digitals:<\/p>\n<ul class=\"sh-branding-tag-list\">\n<li>Web<\/li>\n<li>Cercadors<\/li>\n<li>Perfils<\/li>\n<li>Continguts<\/li>\n<li>Documents<\/li>\n<li>Interf\u00edcies<\/li>\n<li>Plataformes<\/li>\n<li>Sistemes d\u2019IA<\/li>\n<\/ul>\n<p>Per aix\u00f2 una identitat ha de funcionar visualment, per\u00f2 tamb\u00e9 ha de mantenir la claredat i la coher\u00e8ncia en la manera com l\u2019organitzaci\u00f3 es defineix i es presenta.<\/p>\n<p>Quan el projecte ho requereix, el branding es pot coordinar amb l\u2019arquitectura web, el SEO, el desenvolupament o la representaci\u00f3 digital.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--light\" aria-labelledby=\"branding-price\">\n<div class=\"sh-inner sh-branding-price-layout\">\n<div class=\"sh-branding-heading sh-branding-heading--sticky\">\n<p class=\"sh-branding-kicker\">Inversi\u00f3<\/p>\n<h2 id=\"branding-price\">Preu d\u2019un servei de branding<\/h2>\n<p class=\"sh-branding-lead\">El preu dep\u00e8n del punt de partida, la profunditat estrat\u00e8gica i els actius que necessita la marca.<\/p>\n<ul class=\"sh-branding-list sh-branding-list--compact\">\n<li>Creaci\u00f3 o evoluci\u00f3 de marca<\/li>\n<li>Nivell de treball estrat\u00e8gic<\/li>\n<li>Identitat pr\u00e8via i naming<\/li>\n<li>Nombre d\u2019actius<\/li>\n<li>Guia de marca<\/li>\n<li>Web o acompanyament digital<\/li>\n<\/ul>\n<\/div>\n<div class=\"sh-branding-price-cards\">\n<article>\n<p class=\"sh-branding-kicker\">01<\/p>\n<h3>Evoluci\u00f3 de la identitat<\/h3>\n<p>Per a marques existents que necessiten millorar la claredat, la presentaci\u00f3 o la coher\u00e8ncia.<\/p>\n<\/article>\n<article>\n<p class=\"sh-branding-kicker\">02<\/p>\n<h3>Branding amb base estrat\u00e8gica<\/h3>\n<p>Per a empreses que necessiten definir millor el posicionament, els missatges i la identitat visual.<\/p>\n<\/article>\n<article>\n<p class=\"sh-branding-kicker\">03<\/p>\n<h3>Sistema de marca<\/h3>\n<p>Per a projectes amb m\u00e9s complexitat, actius diferents, necessitats digitals o una implantaci\u00f3 m\u00e9s extensa.<\/p>\n<\/article>\n<p><a class=\"sh-button sh-button--primary\" href=\"\/ca\/contacte\/\" data-analytics-cta=\"branding-price\">Sol\u00b7licitar una valoraci\u00f3 de branding <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--ink\" aria-labelledby=\"branding-barcelona\">\n<div class=\"sh-inner sh-branding-split\">\n<div class=\"sh-branding-heading\">\n<p class=\"sh-branding-kicker\">Barcelona \u00b7 Internacional<\/p>\n<h2 id=\"branding-barcelona\">Ag\u00e8ncia de branding a Barcelona<\/h2>\n<p>Treballem des de Barcelona amb projectes locals, nacionals i internacionals.<\/p>\n<\/div>\n<div class=\"sh-branding-body\">\n<p>Les empreses arriben a aquesta p\u00e0gina cercant termes com ara:<\/p>\n<ul class=\"sh-branding-list sh-branding-list--two\">\n<li>Ag\u00e8ncia de branding a Barcelona<\/li>\n<li>Serveis de branding<\/li>\n<li>Consultora de branding<\/li>\n<li>Empresa de branding<\/li>\n<li>Disseny de marca<\/li>\n<li>Identitat visual<\/li>\n<li>Preu de branding corporatiu<\/li>\n<\/ul>\n<p>Darrere d\u2019aquestes cerques hi pot haver problemes molt diferents.<\/p>\n<p class=\"sh-branding-focal\">Per aix\u00f2 l\u2019abast es defineix en funci\u00f3 del que la marca necessita resoldre, no \u00fanicament del nom que rep el servei.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--soft\" aria-labelledby=\"branding-process\">\n<div class=\"sh-inner\">\n<div class=\"sh-branding-centered-head\">\n<p class=\"sh-branding-kicker\">Com treballem<\/p>\n<h2 id=\"branding-process\">El nostre proc\u00e9s de treball<\/h2>\n<\/div>\n<ol class=\"sh-branding-process sh-branding-centered-surface\">\n<li><span>01<\/span>\n<div>\n<h3>Valoraci\u00f3 inicial<\/h3>\n<p>Entenem qu\u00e8 ha de canviar i quin resultat ha d\u2019aconseguir la nova identitat.<\/p>\n<\/div>\n<\/li>\n<li><span>02<\/span>\n<div>\n<h3>An\u00e0lisi del punt de partida<\/h3>\n<p>Revisem la marca actual, el context, el posicionament, els materials i les necessitats.<\/p>\n<\/div>\n<\/li>\n<li><span>03<\/span>\n<div>\n<h3>Definici\u00f3 de la direcci\u00f3<\/h3>\n<p>Concretem l\u2019enfocament, els criteris i l\u2019abast del treball.<\/p>\n<\/div>\n<\/li>\n<li><span>04<\/span>\n<div>\n<h3>Desenvolupament de la identitat<\/h3>\n<p>Treballem els elements estrat\u00e8gics, verbals i visuals acordats.<\/p>\n<\/div>\n<\/li>\n<li><span>05<\/span>\n<div>\n<h3>Ajustos i refinament<\/h3>\n<p>Revisem la proposta i afinem els elements necessaris.<\/p>\n<\/div>\n<\/li>\n<li><span>06<\/span>\n<div>\n<h3>Lliurament<\/h3>\n<p>Lliurem els actius definits i les bases necess\u00e0ries per aplicar la marca amb coher\u00e8ncia.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--light\" aria-labelledby=\"branding-ecosystem\">\n<div class=\"sh-inner sh-branding-split\">\n<div class=\"sh-branding-heading\">\n<p class=\"sh-branding-kicker\">Ecosistema<\/p>\n<h2 id=\"branding-ecosystem\">Branding, web i posicionament<\/h2>\n<\/div>\n<div class=\"sh-branding-body\">\n<p class=\"sh-branding-lead\">En alguns projectes, el problema no s\u2019acaba en la identitat.<\/p>\n<ul class=\"sh-branding-list\">\n<li>La nova marca s\u2019ha de traslladar a un web<\/li>\n<li>Cal reorganitzar l\u2019arquitectura de serveis<\/li>\n<li>Els missatges s\u2019han de reflectir en el SEO<\/li>\n<li>El sistema visual s\u2019ha de convertir en components utilitzables<\/li>\n<\/ul>\n<p>Quan existeix aquesta necessitat, podem abordar aquestes capes dins del mateix ecosistema.<\/p>\n<p class=\"sh-branding-statement sh-branding-statement--small\">No perqu\u00e8 tot projecte de branding s\u2019hagi de convertir en un projecte digital, sin\u00f3 perqu\u00e8 la identitat ha de sobreviure a la seva aplicaci\u00f3 real.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"shx-resource sh-branding-closing\" data-shymow-motion-extra=\"closing\" data-resource-name=\"tancament t\u00e8cnic\" aria-labelledby=\"branding-close\">\n<div class=\"shx-layer\" aria-hidden=\"true\"><img class=\"shx-static shx-static--desktop\" src=\"\/wp-content\/themes\/shymow\/assets\/svg\/branding-closing-v01.svg\" alt=\"\" width=\"1600\" height=\"900\" loading=\"lazy\" decoding=\"async\"><canvas hidden><\/canvas><\/div>\n<div class=\"shx-scene shx-closing\">\n<div class=\"sh-inner sh-branding-closing__copy\">\n<p class=\"sh-branding-kicker\">La decisi\u00f3 seg\u00fcent<\/p>\n<h2 id=\"branding-close\">Una marca no nom\u00e9s s\u2019ha de veure millor.<br \/>S\u2019ha d\u2019explicar millor.<\/h2>\n<p>Si la teva identitat actual no representa b\u00e9 el que fas, o necessites construir una marca m\u00e9s clara i coherent, podem valorar quin abast necessita el projecte.<\/p>\n<p><a class=\"sh-button sh-button--primary\" href=\"\/ca\/contacte\/\" data-analytics-cta=\"branding-close\">Sol\u00b7licitar una valoraci\u00f3 <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n<p class=\"sh-branding-location\">Barcelona \u00b7 Internacional<\/p>\n<p><button class=\"shx-tool\" type=\"button\" data-shx-pause aria-pressed=\"false\" hidden><span>Posar en pausa<\/span><\/button><\/div>\n<\/div>\n<\/section>\n<section class=\"sh-branding-section sh-branding-section--faq\" aria-labelledby=\"branding-faq\">\n<div class=\"sh-inner sh-branding-centered-surface\">\n<div class=\"sh-branding-centered-head\">\n<p class=\"sh-branding-kicker\">Preguntes freq\u00fcents<\/p>\n<h2 id=\"branding-faq\">Preguntes freq\u00fcents sobre serveis de branding<\/h2>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Branding \u00b7 Barcelona \u00b7 Internacional Ag\u00e8ncia de branding a Barcelona per a marques que necessiten claredat, coher\u00e8ncia i identitat El branding no consisteix nom\u00e9s a dissenyar un logotip. Una marca ha de poder explicar amb claredat qui \u00e9s, com es diferencia i com mant\u00e9 una identitat coherent al web, als materials, als continguts i als [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23950604,"parent":23948039,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/service-branding-refresh.php","meta":{"footnotes":""},"class_list":["post-23948106","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23948106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/comments?post=23948106"}],"version-history":[{"count":0,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23948106\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23948039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/media\/23950604"}],"wp:attachment":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/media?parent=23948106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}