{"id":23952636,"date":"2024-04-30T13:20:18","date_gmt":"2024-04-30T11:20:18","guid":{"rendered":"https:\/\/shymow.es\/sobre-jenn-ortiz-navarro-consultora-de-marqueting\/"},"modified":"2026-07-26T21:32:28","modified_gmt":"2026-07-26T19:32:28","slug":"jenn-ortiz-navarro","status":"publish","type":"page","link":"https:\/\/shymow.es\/ca\/jenn-ortiz-navarro\/","title":{"rendered":"Jenn Ortiz Navarro | Fundadora i directora de Shymow"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Sobre Jenn v6&#8243; module_class=&#8221;shymow-about-page-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; background_color=&#8221;#f7f8fa&#8221; custom_padding=&#8221;0px||0px||true|false&#8221;]<br \/>\n[et_pb_row module_class=&#8221;shymow-about-page-row&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; width=&#8221;100%&#8221; 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0 !important;\n}<\/p>\n<p>.shymow-about,\n    .shymow-about * {\n      box-sizing: border-box;\n    }<\/p>\n<p>    .shymow-about {\n      --sk-ink: #141416;\n      --sk-text: #353945;\n      --sk-muted: #626979;\n      --sk-navy: #20334f;\n      --sk-accent: #007a76;\n      --sk-accent-bright: #20d1cc;\n      --sk-accent-soft: #e8f7f6;\n      --sk-page: #f7f8fa;\n      --sk-surface: #ffffff;\n      --sk-border: #dfe3e8;\n      --sk-focus: #ffbf47;\n      --sk-shadow: 0 14px 34px rgba(32, 51, 79, 0.08);\n      max-width: 1000px;\n      margin: 0 auto;\n      padding: 26px 24px 52px;\n      color: var(--sk-text);\n      font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n      font-size: 17px;\n      line-height: 1.65;\n    }<\/p>\n<p>    .shymow-about a {\n      color: inherit;\n    }<\/p>\n<p>    .shymow-about .sk-skip-link {\n      position: absolute;\n      left: 16px;\n      top: -80px;\n      z-index: 20;\n      padding: 10px 14px;\n      border-radius: 8px;\n      background: var(--sk-ink);\n      color: #ffffff;\n      font-weight: 700;\n      text-decoration: none;\n    }<\/p>\n<p>    .shymow-about .sk-skip-link:focus {\n      top: 16px;\n    }<\/p>\n<p>    .shymow-about .sk-hero {\n      position: relative;\n      overflow: hidden;\n      padding: clamp(34px, 5.5vw, 56px);\n      border: 1px solid var(--sk-border);\n      border-radius: 20px;\n      background: var(--sk-surface);\n      box-shadow: var(--sk-shadow);\n    }<\/p>\n<p>    .shymow-about .sk-hero::before {\n      content: \"\";\n      position: absolute;\n      width: 180px;\n      height: 10px;\n      left: clamp(34px, 5.5vw, 56px);\n      top: 0;\n      border-radius: 0 0 999px 999px;\n      background: var(--sk-accent-bright);\n    }<\/p>\n<p>    .shymow-about .sk-eyebrow {\n      margin: 0 0 18px;\n      color: var(--sk-accent);\n      font-size: 0.82rem;\n      font-weight: 800;\n      letter-spacing: 0.08em;\n      line-height: 1.4;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about h1,\n    .shymow-about h2,\n    .shymow-about h3 {\n      color: var(--sk-ink);\n      font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n      letter-spacing: -0.035em;\n    }<\/p>\n<p>    .shymow-about h1,\n    .shymow-about h2 {\n      text-wrap: balance;\n    }<\/p>\n<p>    .shymow-about h1 {\n      max-width: 820px;\n      margin: 0;\n      font-size: clamp(2.45rem, 6vw, 4.75rem);\n      line-height: 1.02;\n    }<\/p>\n<p>    .shymow-about h2 {\n      margin: 0 0 18px;\n      font-size: clamp(1.7rem, 3.2vw, 2.4rem);\n      line-height: 1.14;\n    }<\/p>\n<p>    .shymow-about h3 {\n      margin: 0 0 10px;\n      font-size: 1.22rem;\n      line-height: 1.3;\n    }<\/p>\n<p>    .shymow-about p {\n      margin: 0 0 1.05em;\n    }<\/p>\n<p>    .shymow-about .sk-lead {\n      max-width: 780px;\n      margin: 22px 0 0;\n      color: var(--sk-text);\n      font-size: clamp(1.1rem, 2vw, 1.3rem);\n      line-height: 1.55;\n    }<\/p>\n<p>    .shymow-about .sk-snapshot {\n      display: grid;\n      grid-template-columns: 0.8fr 0.8fr 1.5fr;\n      margin: 24px 0 22px;\n      padding: 0;\n      border-top: 1px solid var(--sk-border);\n      border-bottom: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-snapshot div {\n      padding: 13px 18px 14px;\n      border-right: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-snapshot div:last-child {\n      border-right: 0;\n    }<\/p>\n<p>    .shymow-about .sk-snapshot dt {\n      margin: 0 0 2px;\n      color: var(--sk-accent);\n      font-size: 0.73rem;\n      font-weight: 850;\n      letter-spacing: 0.07em;\n      line-height: 1.35;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about .sk-snapshot dd {\n      margin: 0;\n      color: var(--sk-navy);\n      font-size: 0.95rem;\n      font-weight: 760;\n      line-height: 1.4;\n    }<\/p>\n<p>    .shymow-about .sk-section {\n      max-width: 820px;\n      margin: 0 auto;\n      padding: clamp(40px, 5vw, 56px) 20px 0;\n    }<\/p>\n<p>    .shymow-about .sk-quote {\n      margin: 28px 0 0;\n      padding: 6px 0 6px 24px;\n      border-left: 5px solid var(--sk-accent-bright);\n    }<\/p>\n<p>    .shymow-about .sk-quote p {\n      margin: 0;\n      color: var(--sk-navy);\n      font-size: clamp(1.18rem, 2.2vw, 1.5rem);\n      font-weight: 750;\n      letter-spacing: -0.025em;\n      line-height: 1.45;\n      text-align: left;\n      hyphens: none;\n    }<\/p>\n<p>    .shymow-about .sk-method {\n      display: grid;\n      gap: 12px;\n      margin: 24px 0;\n      padding: 0;\n      counter-reset: method;\n      list-style: none;\n    }<\/p>\n<p>    .shymow-about .sk-method li {\n      display: grid;\n      grid-template-columns: 48px 1fr;\n      gap: 16px;\n      padding: 18px 20px;\n      border: 1px solid var(--sk-border);\n      border-radius: 14px;\n      background: var(--sk-surface);\n      counter-increment: method;\n    }<\/p>\n<p>    .shymow-about .sk-method li::before {\n      content: \"0\" counter(method);\n      color: var(--sk-accent);\n      font-size: 0.88rem;\n      font-weight: 850;\n      letter-spacing: 0.05em;\n      line-height: 1.7;\n    }<\/p>\n<p>    .shymow-about .sk-method p {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-method strong {\n      display: block;\n      margin-bottom: 2px;\n      color: var(--sk-ink);\n      font-size: 1.08rem;\n    }<\/p>\n<p>    .shymow-about .sk-boundary {\n      margin-top: 22px;\n      padding: 20px 22px;\n      border-radius: 14px;\n      background: var(--sk-accent-soft);\n      color: #164846;\n    }<\/p>\n<p>    .shymow-about .sk-boundary p {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-scope-map {\n      margin: 26px 0;\n      padding: 0;\n      border-top: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-scope-row {\n      display: grid;\n      grid-template-columns: minmax(190px, 0.8fr) minmax(0, 1.45fr);\n      gap: 24px;\n      padding: 22px 0;\n      border-bottom: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-scope-row dt,\n    .shymow-about .sk-scope-row dd {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-scope-row dt {\n      color: var(--sk-navy);\n      font-weight: 800;\n      line-height: 1.4;\n    }<\/p>\n<p>    .shymow-about .sk-scope-index {\n      display: block;\n      margin-bottom: 5px;\n      color: var(--sk-accent);\n      font-size: 0.76rem;\n      font-weight: 850;\n      letter-spacing: 0.07em;\n    }<\/p>\n<p>    .shymow-about .sk-system-detail {\n      margin: 30px 0 28px;\n      padding: 26px 28px;\n      border-left: 5px solid var(--sk-accent);\n      border-radius: 0 16px 16px 0;\n      background: #f1f8f8;\n    }<\/p>\n<p>    .shymow-about .sk-system-detail h3 {\n      color: var(--sk-navy);\n    }<\/p>\n<p>    .shymow-about .sk-technical-label {\n      margin: 22px 0 10px;\n      color: var(--sk-accent);\n      font-size: 0.78rem;\n      font-weight: 850;\n      letter-spacing: 0.07em;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about .sk-primitives {\n      display: grid;\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n      gap: 1px;\n      margin: 0 0 20px;\n      overflow: hidden;\n      border: 1px solid var(--sk-border);\n      border-radius: 12px;\n      background: var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-primitives div {\n      padding: 16px 18px;\n      background: var(--sk-surface);\n    }<\/p>\n<p>    .shymow-about .sk-primitives dt,\n    .shymow-about .sk-primitives dd {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-primitives dt {\n      margin-bottom: 4px;\n      color: var(--sk-navy);\n      font-weight: 820;\n    }<\/p>\n<p>    .shymow-about .sk-primitives dd {\n      font-size: 0.94rem;\n      line-height: 1.5;\n    }<\/p>\n<p>    .shymow-about .sk-system-benefit {\n      color: var(--sk-navy);\n      font-weight: 750;\n    }<\/p>\n<p>    .shymow-about .sk-names {\n      color: var(--sk-navy);\n      font-weight: 750;\n    }<\/p>\n<p>    .shymow-about .sk-table-wrap {\n      margin: 26px 0 0;\n      overflow-x: auto;\n      border: 1px solid var(--sk-border);\n      border-radius: 14px;\n      background: var(--sk-surface);\n      box-shadow: none;\n    }<\/p>\n<p>    .shymow-about .sk-table-wrap:focus-visible {\n      outline: 4px solid var(--sk-focus);\n      outline-offset: 4px;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table {\n      width: 100%;\n      border-collapse: collapse;\n      color: var(--sk-text);\n      font-size: 0.94rem;\n      line-height: 1.55;\n      text-align: left;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table caption {\n      padding: 17px 20px;\n      border-bottom: 1px solid var(--sk-border);\n      background: var(--sk-accent-soft);\n      color: var(--sk-navy);\n      font-size: 1.12rem;\n      font-weight: 820;\n      line-height: 1.35;\n      text-align: left;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table thead th {\n      padding: 13px 18px;\n      background: var(--sk-navy);\n      color: #ffffff;\n      font-size: 0.78rem;\n      font-weight: 800;\n      letter-spacing: 0.06em;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody th,\n    .shymow-about .sk-authority-table tbody td {\n      padding: 15px 18px;\n      border-bottom: 1px solid var(--sk-border);\n      vertical-align: top;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody th {\n      width: 29%;\n      background: #f8fafb;\n      color: var(--sk-navy);\n      font-weight: 780;\n      text-align: left;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody td {\n      text-align: left;\n      hyphens: none;\n      overflow-wrap: break-word;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody td[data-label]::before {\n      display: none;\n    }<\/p>\n<p>    .shymow-about .sk-comparison-table tbody th {\n      width: 26%;\n    }<\/p>\n<p>    .shymow-about .sk-experience-table tbody th {\n      width: 24%;\n    }<\/p>\n<p>    .shymow-about .sk-experience-table tbody td:nth-child(2) {\n      width: 51%;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody tr:last-child th,\n    .shymow-about .sk-authority-table tbody tr:last-child td {\n      border-bottom: 0;\n    }<\/p>\n<p>    .shymow-about .sk-faq {\n      max-width: 820px;\n      margin: clamp(42px, 6vw, 62px) auto 0;\n      padding: clamp(28px, 4.5vw, 42px);\n      border: 1px solid var(--sk-border);\n      border-radius: 22px;\n      background: var(--sk-surface);\n      box-shadow: var(--sk-shadow);\n    }<\/p>\n<p>    .shymow-about .sk-faq-intro {\n      max-width: 700px;\n      margin-top: -8px;\n      color: var(--sk-muted);\n      text-align: left;\n      hyphens: none;\n    }<\/p>\n<p>    .shymow-about .sk-faq-item {\n      border-top: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-faq-item:last-child {\n      border-bottom: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-faq-question {\n      position: relative;\n      padding: 18px 48px 18px 0;\n      color: var(--sk-ink);\n      cursor: pointer;\n      font-size: 1.08rem;\n      font-weight: 780;\n      line-height: 1.45;\n      list-style: none;\n    }<\/p>\n<p>    .shymow-about .sk-faq-question::-webkit-details-marker {\n      display: none;\n    }<\/p>\n<p>    .shymow-about .sk-faq-question::after {\n      content: \"+\";\n      position: absolute;\n      right: 6px;\n      top: 50%;\n      width: 30px;\n      height: 30px;\n      border-radius: 50%;\n      background: var(--sk-accent-soft);\n      color: var(--sk-accent);\n      font-size: 1.35rem;\n      line-height: 28px;\n      text-align: center;\n      transform: translateY(-50%);\n    }<\/p>\n<p>    .shymow-about .sk-faq-item[open] .sk-faq-question::after {\n      content: \"\u2212\";\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer {\n      padding: 0 50px 18px 0;\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer p {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer ul {\n      margin: 0 0 20px;\n      padding-left: 1.25rem;\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer li + li {\n      margin-top: 12px;\n    }<\/p>\n<p>    .shymow-about .sk-cta {\n      max-width: 900px;\n      margin: clamp(44px, 6vw, 64px) auto 0;\n      padding: clamp(34px, 5vw, 50px);\n      border-radius: 18px;\n      background: var(--sk-navy);\n      color: #ffffff;\n      text-align: center;\n    }<\/p>\n<p>    .shymow-about .sk-cta h2 {\n      color: #ffffff;\n    }<\/p>\n<p>    .shymow-about .sk-cta p {\n      max-width: 650px;\n      margin: 0 auto 28px;\n      color: #e5edf7;\n      font-size: 1.08rem;\n      text-align: center;\n      hyphens: none;\n    }<\/p>\n<p>    .shymow-about .sk-button {\n      display: inline-flex;\n      align-items: center;\n      justify-content: center;\n      min-height: 52px;\n      padding: 14px 26px;\n      border: 2px solid transparent;\n      border-radius: 999px;\n      background: var(--sk-accent-bright);\n      color: var(--sk-ink);\n      font-weight: 850;\n      line-height: 1.25;\n      text-decoration: none;\n      transition: background-color 160ms ease, transform 160ms ease;\n    }<\/p>\n<p>    .shymow-about .sk-button:hover {\n      background: #79ebe7;\n      transform: translateY(-2px);\n    }<\/p>\n<p>    .shymow-about .sk-button:focus-visible,\n    .shymow-about .sk-faq-question:focus-visible,\n    .shymow-about .sk-skip-link:focus-visible {\n      outline: 4px solid var(--sk-focus);\n      outline-offset: 4px;\n    }<\/p>\n<p>    @media (max-width: 740px) {\n      .shymow-about {\n        padding: 16px 12px 40px;\n        font-size: 16px;\n      }<\/p>\n<p>      .shymow-about .sk-hero {\n        padding: 32px 20px 28px;\n        border-radius: 18px;\n      }<\/p>\n<p>      .shymow-about .sk-hero::before {\n        left: 20px;\n        width: 140px;\n      }<\/p>\n<p>      .shymow-about h1 {\n        font-size: clamp(2.2rem, 12vw, 3.2rem);\n      }<\/p>\n<p>      .shymow-about .sk-section {\n        padding: 36px 8px 0;\n      }<\/p>\n<p>      .shymow-about .sk-snapshot {\n        grid-template-columns: 1fr;\n      }<\/p>\n<p>      .shymow-about .sk-snapshot div {\n        border-right: 0;\n        border-bottom: 1px solid var(--sk-border);\n      }<\/p>\n<p>      .shymow-about .sk-snapshot div:last-child {\n        border-bottom: 0;\n      }<\/p>\n<p>      .shymow-about .sk-scope-row {\n        grid-template-columns: 1fr;\n        gap: 8px;\n      }<\/p>\n<p>      .shymow-about .sk-system-detail {\n        padding: 24px 20px;\n      }<\/p>\n<p>      .shymow-about .sk-primitives {\n        grid-template-columns: 1fr;\n      }<\/p>\n<p>      .shymow-about .sk-faq {\n        padding: 28px 20px;\n        border-radius: 18px;\n      }<\/p>\n<p>      .shymow-about .sk-faq-answer {\n        padding-right: 0;\n      }<\/p>\n<p>      .shymow-about .sk-cta {\n        padding: 32px 20px;\n        border-radius: 18px;\n      }<\/p>\n<p>      .shymow-about .sk-hero > p:not(.sk-eyebrow),\n      .shymow-about .sk-section > p,\n      .shymow-about .sk-faq-answer > p {\n        text-align: left;\n        -webkit-hyphens: none;\n        hyphens: none;\n        overflow-wrap: anywhere;\n      }\n    }<\/p>\n<p>    @media (max-width: 620px) {\n      .shymow-about p,\n      .shymow-about .sk-authority-table tbody td {\n        text-align: left;\n        hyphens: none;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table thead {\n        position: absolute;\n        width: 1px;\n        height: 1px;\n        padding: 0;\n        margin: -1px;\n        overflow: hidden;\n        clip: rect(0, 0, 0, 0);\n        white-space: nowrap;\n        border: 0;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table,\n      .shymow-about .sk-authority-table tbody,\n      .shymow-about .sk-authority-table tr,\n      .shymow-about .sk-authority-table tbody th,\n      .shymow-about .sk-authority-table tbody td {\n        display: block;\n        width: 100%;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table caption {\n        display: block;\n        width: 100%;\n        box-sizing: border-box;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody tr {\n        padding: 15px 18px;\n        border-bottom: 1px solid var(--sk-border);\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody th,\n      .shymow-about .sk-authority-table tbody td {\n        padding: 0;\n        border: 0;\n        background: transparent;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody th {\n        margin-bottom: 5px;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody td[data-label] {\n        margin-top: 12px;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody td[data-label]::before {\n        display: block;\n        margin-bottom: 3px;\n        color: var(--sk-accent);\n        content: attr(data-label);\n        font-size: 0.72rem;\n        font-weight: 850;\n        letter-spacing: 0.06em;\n        text-transform: uppercase;\n      }\n    }<\/p>\n<p>    @media (max-width: 430px) {\n      .shymow-about .sk-method li {\n        grid-template-columns: 1fr;\n        gap: 4px;\n        padding: 20px;\n      }<\/p>\n<p>      .shymow-about .sk-quote {\n        padding-left: 20px;\n      }\n    }<\/p>\n<p>    @media (prefers-reduced-motion: reduce) {\n      .shymow-about .sk-button {\n        transition: none;\n      }<\/p>\n<p>      .shymow-about .sk-button:hover {\n        transform: none;\n      }\n    }<\/p>\n<p>    @media print {\n.shymow-about {\n        max-width: none;\n        padding: 0;\n      }<\/p>\n<p>      .shymow-about .sk-hero,\n      .shymow-about .sk-faq,\n      .shymow-about .sk-system-detail,\n      .shymow-about .sk-table-wrap {\n        box-shadow: none;\n      }<\/p>\n<p>      .shymow-about .sk-faq-item {\n        display: block;\n      }\n    }\n<\/style>\n<p>[\/et_pb_code]<br \/>\n[et_pb_text admin_label=&#8221;Sobre Jenn \u00b7 contingut tradu\u00efble v6&#8243; module_class=&#8221;shymow-about-page-content&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"contenido-sobre-jenn\" class=\"shymow-about\">\n    <a class=\"sk-skip-link\" href=\"#historia-jenn\">Saltar al contingut<\/a><\/p>\n<header class=\"sk-hero\" id=\"historia-jenn\">\n<p class=\"sk-eyebrow\">Jenn Ortiz Navarro \u00b7 Fundadora i directora de Shymow<\/p>\n<h1>Les empreses fan molt m\u00e9s del que mostren. La IA no hauria d\u2019haver d\u2019endevinar-ho.<\/h1>\n<p class=\"sk-lead\">I sovint canvien m\u00e9s de pressa que les seves p\u00e0gines. Vaig fundar Shymow el 2015, despr\u00e9s d\u2019anys treballant en m\u00e0rqueting, estrat\u00e8gia digital, SEO i publicitat digital. Avui la dirigeixo per tancar aquesta dist\u00e0ncia: estructurem el que la teva empresa sap, fa i pot demostrar perqu\u00e8 les persones i els assistents d\u2019IA disposin de fets verificables, no de buits que hagin d\u2019omplir amb suposicions.<\/p>\n<dl class=\"sk-snapshot\" aria-label=\"Traject\u00f2ria en s\u00edntesi\">\n<div>\n<dt>Traject\u00f2ria digital<\/dt>\n<dd>Des del 2008<\/dd>\n<\/p><\/div>\n<div>\n<dt>Shymow<\/dt>\n<dd>La vaig fundar el 2015<\/dd>\n<\/p><\/div>\n<div>\n<dt>Feina actual<\/dt>\n<dd>Direcci\u00f3 de Shymow i d\u2019un sistema propi de governan\u00e7a del coneixement<\/dd>\n<\/p><\/div>\n<\/dl>\n<p>He vist com es repetia el mateix problema: les empreses guanyen experi\u00e8ncia, afinen els seus serveis i troben una manera pr\u00f2pia de treballar, per\u00f2 a internet continuen semblant m\u00e9s simples, antigues o gen\u00e8riques que el negoci real.<\/p>\n<blockquote class=\"sk-quote\">\n<p>Quan el coneixement no \u00e9s clar ni est\u00e0 governat, cada p\u00e0gina, document o assistent pot acabar reconstruint una versi\u00f3 diferent de l\u2019empresa.<\/p>\n<\/blockquote>\n<\/header>\n<section class=\"sk-section\" aria-labelledby=\"estrategia-conocimiento\">\n<h2 id=\"estrategia-conocimiento\">Com hi pot haver estrat\u00e8gia sense coneixement?<\/h2>\n<p>Aquesta pregunta resumeix la meva manera de treballar. Abans de reescriure una p\u00e0gina o triar una eina, necessito entendre qu\u00e8 ha de saber alg\u00fa per escollir aquella empresa i quins fets sostenen aquesta elecci\u00f3.<\/p>\n<ol class=\"sk-method\">\n<li>\n<p><strong>Detectar.<\/strong> Entenc el negoci, localitzo el valor que l\u2019equip ha normalitzat i busco all\u00f2 que s\u2019ha perdut o contradit entre p\u00e0gines, dades i fonts. Tamb\u00e9 faig proves datades per observar qu\u00e8 recuperen i ometen els cercadors i els assistents.<\/p>\n<\/li>\n<li>\n<p><strong>Decidir.<\/strong> Separo all\u00f2 que l\u2019organitzaci\u00f3 pot demostrar del que nom\u00e9s desitja afirmar i defineixo qu\u00e8 ha de quedar clar: identitat, oferta, p\u00fablics, proves i l\u00edmits.<\/p>\n<\/li>\n<li>\n<p><strong>Coordinar i comprovar.<\/strong> Converteixo aquesta definici\u00f3 en decisions de contingut, informaci\u00f3, mesurament i tecnologia, amb criteris per verificar la implementaci\u00f3.<\/p>\n<\/li>\n<\/ol>\n<p>El resultat no \u00e9s necess\u00e0riament m\u00e9s contingut. \u00c9s una representaci\u00f3 m\u00e9s fidel del negoci, prioritats executables i una manera de comprovar la feina.<\/p>\n<div class=\"sk-boundary\" aria-label=\"L\u00edmit de control\">\n<p>Puc intervenir en les fonts que una empresa controla i observar qu\u00e8 mostren tercers en un moment concret. <strong>No puc decidir qu\u00e8 respondran ChatGPT, Gemini o una altra plataforma externa. No seria honest prometre-ho.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"dos-profundidades\">\n<h2 id=\"dos-profundidades\">Un problema, dos nivells d\u2019intervenci\u00f3<\/h2>\n<p>No es trien per la mida de l\u2019empresa, sin\u00f3 pel lloc on s\u2019origina el desajust.<\/p>\n<dl class=\"sk-scope-map\">\n<div class=\"sk-scope-row\">\n<dt><span class=\"sk-scope-index\">01<\/span>Quan el problema es concentra al web<\/dt>\n<dd>L\u2019empresa sap qui \u00e9s, qu\u00e8 ofereix i qu\u00e8 pot demostrar, per\u00f2 el seu web no ho representa amb claredat. En aquest cas, pot ser suficient una intervenci\u00f3 acotada sobre estrat\u00e8gia, p\u00e0gines clau, arquitectura de la informaci\u00f3, contingut, dades estructurades i comprovacions t\u00e8cniques.<\/dd>\n<\/p><\/div>\n<div class=\"sk-scope-row\">\n<dt><span class=\"sk-scope-index\">02<\/span>Quan el coneixement tamb\u00e9 necessita estructura<\/dt>\n<dd>La informaci\u00f3 v\u00e0lida est\u00e0 distribu\u00efda entre fonts, versions, equips i decisions. El web deixa de ser l\u2019\u00fanica unitat de treball: abans de publicar, cal decidir quin coneixement existeix, com es classifica, quines relacions mant\u00e9, quines evid\u00e8ncies el sostenen, quina versi\u00f3 \u00e9s vigent i qui el pot revisar o aprovar.<\/dd>\n<\/p><\/div>\n<\/dl>\n<section class=\"sk-system-detail\" aria-labelledby=\"sistema-propio\">\n<h3 id=\"sistema-propio\">El segon nivell requereix un sistema<\/h3>\n<p>A Shymow desenvolupem i fem evolucionar un sistema propi de governan\u00e7a i enginyeria del coneixement. La seva arquitectura modela el coneixement com a objectes identificables i classificats: explicita qu\u00e8 s\u00f3n, quina funci\u00f3 compleixen i quina mena d\u2019afirmaci\u00f3 contenen; a m\u00e9s, permet relacionar-los i associar-los a evid\u00e8ncies quan correspon. Tamb\u00e9 en registra la versi\u00f3 i l\u2019estat de governan\u00e7a.<\/p>\n<p class=\"sk-technical-label\">La seva signatura t\u00e8cnica<\/p>\n<dl class=\"sk-primitives\">\n<div>\n<dt>Unitat<\/dt>\n<dd>Objectes amb identitat, funci\u00f3 i classificaci\u00f3 expl\u00edcites.<\/dd>\n<\/p><\/div>\n<div>\n<dt>Context<\/dt>\n<dd>Relacions, fonts i evid\u00e8ncies associables quan correspon.<\/dd>\n<\/p><\/div>\n<div>\n<dt>Governan\u00e7a<\/dt>\n<dd>Versi\u00f3, estat i criteris de validaci\u00f3.<\/dd>\n<\/p><\/div>\n<div>\n<dt>Representacions<\/dt>\n<dd>Font can\u00f2nica visible per a les persones i sortides JSON i Markdown llegibles per m\u00e0quines.<\/dd>\n<\/p><\/div>\n<\/dl>\n<p class=\"sk-system-benefit\">Aix\u00ed, una organitzaci\u00f3 pot revisar, aprovar i reutilitzar coneixement reduint la depend\u00e8ncia de versions disperses i la necessitat de reconstruir-ne el context cada vegada.<\/p>\n<p>El programari mant\u00e9 aquest registre governat i en genera les representacions. El sistema ja est\u00e0 implementat en programari i continua en desenvolupament i evoluci\u00f3. Encara no es presenta com un producte tancat: la feina s\u2019aborda per fases acordades.<\/p>\n<\/section>\n<h3>Qu\u00e8 canvia segons on s\u2019origina el problema<\/h3>\n<div class=\"sk-table-wrap\" role=\"region\" aria-label=\"Comparaci\u00f3 diagn\u00f2stica dels dos nivells d\u2019intervenci\u00f3\" tabindex=\"0\">\n<table class=\"sk-authority-table sk-comparison-table\">\n<caption>Els dos nivells, en s\u00edntesi<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Pregunta de diagn\u00f2stic<\/th>\n<th scope=\"col\">Nivell web<\/th>\n<th scope=\"col\">Nivell de sistema<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">On s\u2019origina el desajust?<\/th>\n<td data-label=\"Nivell web\">En la representaci\u00f3 p\u00fablica: oferta, p\u00e0gines, continguts o senyals t\u00e8cnics.<\/td>\n<td data-label=\"Nivell de sistema\">En el coneixement distribu\u00eft entre fonts, versions, equips i decisions.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">En qu\u00e8 treballem?<\/th>\n<td data-label=\"Nivell web\">Estrat\u00e8gia, arquitectura de la informaci\u00f3, contingut, dades estructurades i comprovacions dins d\u2019un abast web.<\/td>\n<td data-label=\"Nivell de sistema\">Objectes de coneixement, classificaci\u00f3, relacions, evid\u00e8ncies, versions, estats i regles de governan\u00e7a implementades en programari.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Quin resultat controlem?<\/th>\n<td data-label=\"Nivell web\">Una representaci\u00f3 web m\u00e9s clara i prioritats d\u2019implementaci\u00f3 definides.<\/td>\n<td data-label=\"Nivell de sistema\">Un registre governat, fonts can\u00f2niques i representacions llegibles per m\u00e0quines.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>No s\u00f3n dos plans equivalents ni una ruta per a empreses petites enfront d\u2019una altra per a grans. El diagn\u00f2stic determina el nivell i la fase que requereix cada problema.<\/p>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"preguntas-antes-metodo\">\n<h2 id=\"preguntas-antes-metodo\">El m\u00e8tode va arribar despr\u00e9s; les preguntes ja hi eren<\/h2>\n<p>Molt abans que la IA generativa es convert\u00eds en una categoria comercial, ja m\u2019interessava com constru\u00efm, transmetem i perdem coneixement. Aquesta preocupaci\u00f3 va guiar les meves decisions formatives: soc llicenciada en Humanitats, amb especialitat en Gesti\u00f3 Cultural; llicenciada en Publicitat i Relacions P\u00fabliques; i m\u00e0ster en Societat de la Informaci\u00f3 i el Coneixement, per la branca de recerca.<\/p>\n<p>Despr\u00e9s van arribar anys de m\u00e0rqueting, estrat\u00e8gia digital, SEO, publicitat digital, contingut i direcci\u00f3 de projectes web. La IA va canviar l\u2019escala del problema, no el fil de la traject\u00f2ria. Amb el temps vaig recon\u00e8ixer una mateixa preocupaci\u00f3 en feines diferents: com representar el que sabem sense simplificar-ho fins a deformar-ho i com permetre que aquesta representaci\u00f3 evolucioni quan apareixen fets o perspectives millors.<\/p>\n<p>Avui aplico aquesta base dirigint Shymow. He creat el meu propi sistema de governan\u00e7a i enginyeria del coneixement. Tinc la sort de comptar amb un equip t\u00e8cnic excepcional, que converteix aquesta visi\u00f3 en una realitat tecnol\u00f2gica.<\/p>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"marcos-trayectoria\">\n<h2 id=\"marcos-trayectoria\">Una traject\u00f2ria constru\u00efda en entorns diferents<\/h2>\n<p>He treballat sobretot amb petites empreses i negocis B2B especialitzats, i tamb\u00e9 amb marques, projectes editorials i mitjans de m\u00e9s escala. Aquesta varietat importa m\u00e9s que una llista de logotips: m\u2019ha obligat a traduir valor, coordinar persones, ordenar informaci\u00f3 i connectar decisions comercials amb sistemes capa\u00e7os d\u2019executar-les.<\/p>\n<div class=\"sk-table-wrap\" role=\"region\" aria-label=\"\u00c0mbits d\u2019experi\u00e8ncia de Jenn Ortiz Navarro\" tabindex=\"0\">\n<table class=\"sk-authority-table sk-experience-table\">\n<caption>\u00c0mbits d\u2019experi\u00e8ncia, en s\u00edntesi<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">\u00c0mbit<\/th>\n<th scope=\"col\">Feina i aprenentatge<\/th>\n<th scope=\"col\">Refer\u00e8ncies<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Petites empreses i B2B especialitzats<\/th>\n<td data-label=\"Feina i aprenentatge\">Estrat\u00e8gia, SEO, contingut i representaci\u00f3 digital. Vaig aprendre a detectar el valor que un equip ha normalitzat i encara no aconsegueix explicar.<\/td>\n<td data-label=\"Refer\u00e8ncies\">La major part de la meva traject\u00f2ria professional des del 2008.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Marques i continguts de m\u00e9s escala<\/th>\n<td data-label=\"Feina i aprenentatge\">Feina editorial i de SEO dins d\u2019estructures amb volum, criteris compartits i necessitat de coher\u00e8ncia.<\/td>\n<td data-label=\"Refer\u00e8ncies\">El 2015, Westwing ja confiava directament en mi per a feines de SEO.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Projectes editorials amb mitjans<\/th>\n<td data-label=\"Feina i aprenentatge\">Establiment de relacions, p\u00e0gina principal, guies SEO, paraules clau, interlocuci\u00f3 amb mitjans i coordinaci\u00f3 de redactors.<\/td>\n<td data-label=\"Refer\u00e8ncies\">La Vanguardia i Mundo Deportivo, a trav\u00e9s d\u2019Ever-Growing, que aportava la plataforma i el desenvolupament t\u00e8cnic.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Shymow i sistemes de coneixement<\/th>\n<td data-label=\"Feina i aprenentatge\">Vaig fundar Shymow i avui la lidero basant-me en el meu propi sistema de governan\u00e7a i enginyeria del coneixement. Res d\u2019aix\u00f2 no seria possible sense el meu incre\u00efble equip t\u00e8cnic, que s\u2019encarrega de convertir aquesta visi\u00f3 en una realitat tecnol\u00f2gica tangible.<\/td>\n<td data-label=\"Refer\u00e8ncies\">Shymow des del 2015 i el sistema propi que desenvolupem i fem evolucionar actualment.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>Els noms avalen feines concretes; no resumeixen per si sols la meva traject\u00f2ria.<\/p>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"contextos-conectados\">\n<h2 id=\"contextos-conectados\">Qu\u00e8 connecta tots dos contextos<\/h2>\n<p>La IA forma part del problema actual, per\u00f2 no explica tota la meva feina. GEO, AEO, SEO, contingut i dades estructurades poden formar part d\u2019una intervenci\u00f3 web. En el segon nivell s\u00f3n components d\u2019una arquitectura m\u00e9s \u00e0mplia de governan\u00e7a i enginyeria del coneixement.<\/p>\n<p>Llegeixo un web \u2014i el sistema que el sost\u00e9\u2014 com a relat comercial, decisi\u00f3, experi\u00e8ncia, dada i representaci\u00f3 t\u00e8cnica. Aix\u00ed connecto oferta, contingut, mesurament i implementaci\u00f3 sense tractar-los com a peces a\u00efllades.<\/p>\n<p>Preservar el significat no \u00e9s congelar-lo. \u00c9s deixar clar quina versi\u00f3 \u00e9s vigent, quins fets la sostenen i qu\u00e8 ha de canviar quan canvia l\u2019empresa.<\/p>\n<blockquote class=\"sk-quote\">\n<p>No afegeixo tecnologia perqu\u00e8 una empresa sembli moderna. La utilitzo quan ajuda a conservar el que sap, explicar millor el que fa i sostenir amb fets el que afirma.<\/p>\n<\/blockquote>\n<\/section>\n<section class=\"sk-faq\" aria-labelledby=\"preguntas-frecuentes\">\n<h2 id=\"preguntas-frecuentes\">Preguntes freq\u00fcents sobre Shymow i la meva feina<\/h2>\n<p class=\"sk-faq-intro\">Les etiquetes ajuden a trobar un problema; no s\u00f3n suficients per definir-ne l\u2019abast. Aquestes respostes aclareixen qu\u00e8 fem, com conviuen els dos nivells i qu\u00e8 es pot prometre o no.<\/p>\n\n<\/section>\n<section class=\"sk-cta\" aria-labelledby=\"cta-sobre-jenn\">\n<h2 id=\"cta-sobre-jenn\">Si la teva empresa sap m\u00e9s del que aconsegueix explicar, parlem-ne.<\/h2>\n<p>El primer pas no \u00e9s triar una eina, sin\u00f3 entendre qu\u00e8 queda fora i on s\u2019origina el problema.<\/p>\n<p>      <a class=\"sk-button\" href=\"\/ca\/contacte\/\" data-analytics-cta=\"Sol\u00b7licitar una conversa\">Sol\u00b7licitar una conversa<\/a><br \/>\n    <\/section>\n<\/p><\/div>\n<p>[\/et_pb_text]<br \/>\n[\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saltar al contingut Jenn Ortiz Navarro \u00b7 Fundadora i directora de Shymow Les empreses fan molt m\u00e9s del que mostren. La IA no hauria d\u2019haver d\u2019endevinar-ho. I sovint canvien m\u00e9s de pressa que les seves p\u00e0gines. Vaig fundar Shymow el 2015, despr\u00e9s d\u2019anys treballant en m\u00e0rqueting, estrat\u00e8gia digital, SEO i publicitat digital. Avui la dirigeixo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-23952636","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23952636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/comments?post=23952636"}],"version-history":[{"count":0,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23952636\/revisions"}],"wp:attachment":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/media?parent=23952636"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/dipi_cpt_category?post=23952636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}