{"id":23954530,"date":"2025-12-23T20:57:24","date_gmt":"2025-12-23T19:57:24","guid":{"rendered":"https:\/\/shymow.es\/el-nostre-enfocament-a-geo-i-visibilitat-a-ia\/"},"modified":"2026-07-13T20:28:30","modified_gmt":"2026-07-13T18:28:30","slug":"el-nostre-enfocament-a-geo-i-visibilitat-a-ia","status":"publish","type":"page","link":"https:\/\/shymow.es\/ca\/el-nostre-enfocament-a-geo-i-visibilitat-a-ia\/","title":{"rendered":"El nostre plantejament: GEO i visibilitat en IA"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; module_id=\u00bbsh-hero\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/shymow.es\/wp-content\/uploads\/2026\/01\/background-hero-shymow.png\u00bb custom_padding=\u00bb5%||5%||true|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb60%\u00bb max_width=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb64px\u00bb custom_padding=\u00bb||||false|true\u00bb custom_padding_tablet=\u00bb||||false|true\u00bb custom_padding_phone=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb header_line_height_tablet=\u00bb70px\u00bb header_line_height_phone=\u00bb50px\u00bb header_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Nuestro enfoque<br \/><span style=\"color: #20d1cc;\">GEO y visibilidad en IA<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font|500|||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Canvi estructural: dels enlla\u00e7os a les respostes generades.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f2f2f7&#8243; border_width_top=\u00bb1px\u00bb border_color_top=\u00bbrgba(0,0,0,0.5)\u00bb border_width_bottom=\u00bb1px\u00bb border_color_bottom=\u00bbrgba(0,0,0,0.5)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Per qu\u00e8 <sapm style=\"color: #20d1cc;\">GEO<\/sapm> existeix ara<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La manera com les persones descobreixen marques, productes i serveis ha canviat de manera estructural. Els models de llenguatge i els sistemes de cerca generativa ja no es limiten a mostrar enlla\u00e7os. Avui sintetitzen respostes, recomanen fonts, reformulen informaci\u00f3 i, en molts casos, decideixen quines marques hi ha i quines no dins una categoria.  En aquest context sorgeix GEO, Generative Engine Optimization.<\/p>\n<p>GEO no substitueix el SEO tradicional ni ho invalida. Opera en una altra capa: com els sistemes generatius recuperen, interpreten i citen informaci\u00f3 quan construeixen respostes. <\/p>\n<p>Optimitzar per a GEO no \u00e9s \u201cposicionar millor\u201d. \u00c9s ser comprensible, representable i fiable per a sistemes que ja no funcionen com a r\u00e0nquings cl\u00e0ssics. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>El problema actual del mercat<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El creixement de GEO ha estat acompanyat d&#8217;una r\u00e0pida comercialitzaci\u00f3 del concepte. En poc temps han aparegut promeses de citacions garantides, models de preus basats en Share of Voice, m\u00e8triques noves sense consens i discursos de control aplicats a sistemes no deterministes.<\/p>\n<p>El problema no \u00e9s explorar noves m\u00e8triques. El problema \u00e9s presentar-les com a certeses. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font|500|||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Rudor, falses promeses i m\u00e8triques sense fonament en sistemes no determin\u00edstics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb100px||||false|false\u00bb custom_margin_tablet=\u00bb100px||||false|false\u00bb custom_margin_phone=\u00bb20px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>El que no fem a <spam style=\"color: #20d1cc;\">Shymow<\/spam><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La nostra postura \u00e9s expl\u00edcita.<\/p>\n<p>A Shymow no garantim volums de citacions en models de IA. No venem \u201cShare of Voice\u201d com a KPI contractual. No prometem ROI directe atribu\u00eft a respostes generades per LLMs. No utilitzem senyals artificials ni automatismes dissenyats per for\u00e7ar visibilitat. No tractem GEO com un substitut r\u00e0pid del SEO cl\u00e0ssic ni com un truc t\u00e0ctic.    <\/p>\n<p>Aquesta no \u00e9s pas una postura conservadora. \u00c9s una postura t\u00e8cnicament defensable a l&#8217;estat actual de la tecnologia. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font|500|||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Rudor, falses promeses i m\u00e8triques sense fonament en sistemes no determin\u00edstics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb100px||||false|false\u00bb custom_margin_tablet=\u00bb100px||||false|false\u00bb custom_margin_phone=\u00bb20px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; custom_padding=\u00bb|220px||220px|false|true\u00bb custom_padding_tablet=\u00bb|220px||220px|false|true\u00bb custom_padding_phone=\u00bb|0px||0px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Per qu\u00e8 aquestes promeses no s\u00f3n viables avui<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Els sistemes de IA generativa presenten caracter\u00edstiques que impedeixen qualsevol garantia r\u00edgida. Tenen una alta sensibilitat al context, a la redacci\u00f3 del prompt ia l&#8217;estat de la sessi\u00f3. Canvien sovint entre versions de models i capes de recuperaci\u00f3. Modifiquen interf\u00edcies, formats de citaci\u00f3 i visibilitat de fonts. Mantenen opacitat estructural en dades d\u201fatribuci\u00f3 i refer\u00e8ncia.    Un lloc citat avui pot no apar\u00e8ixer dem\u00e0 per a una consulta aparentment id\u00e8ntica, sense que hagi canviat el contingut ni la qualitat de la font.<\/p>\n<p>En aquest escenari, prometre resultats fixos implica simplificar o falsejar el funcionament real del sistema.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb100px||||false|false\u00bb custom_margin_tablet=\u00bb100px||||false|false\u00bb custom_margin_phone=\u00bb20px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; custom_padding=\u00bb|220px||220px|false|true\u00bb custom_padding_tablet=\u00bb|220px||220px|false|true\u00bb custom_padding_phone=\u00bb|0px||0px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>El <spam style=\"color: #20d1cc;\">que<\/spam> fem<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La nostra feina se centra a augmentar la probabilitat de recuperaci\u00f3, citaci\u00f3 i representaci\u00f3 correcta. No a prometre resultats absoluts. <\/p>\n<p>Ho fem mitjan\u00e7ant una arquitectura clara i consistent d&#8217;entitats. Documents font dissenyats per ser compresos per models de llenguatge. Coher\u00e8ncia sem\u00e0ntica sostinguda en el temps. \u00das rigor\u00f3s i contextualitzat de dades estructurades. Contingut pensat per a recuperaci\u00f3 i s\u00edntesi, no nom\u00e9s per a r\u00e0nquing o tr\u00e0nsit.    <\/p>\n<p>No optimitzem per \u201csortir\u201d. Optimitzem per ser font. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font|500|||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Arquitectura de l&#8217;entitat, documents font i coher\u00e8ncia sem\u00e0ntica sostinguda.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f2f2f7&#8243; border_width_top=\u00bb1px\u00bb border_color_top=\u00bbrgba(0,0,0,0.5)\u00bb border_width_bottom=\u00bb1px\u00bb border_color_bottom=\u00bbrgba(0,0,0,0.5)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Com mesurem i com no mesurem<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El mesurament a GEO ha de ser diagn\u00f2stic, no il\u00b7lus\u00f2ria.<\/p>\n<p>Treballem amb l&#8217;an\u00e0lisi de la representaci\u00f3 de la marca en respostes d&#8217;IA. Mesurem l&#8217;exactitud i la coher\u00e8ncia de les descripcions generades. Observem les tend\u00e8ncies de citaci\u00f3 en conjunts de consultes definits.  <\/p>\n<p>Contrastem senyals de negoci indirectes quan n&#8217;hi ha, com ara clients potencials, mencions entrants i qualificades.<br \/>No fem servir m\u00e8triques pr\u00f2pies opaques. No fem servir \u00abpuntuacions d&#8217;autoritat d&#8217;IA\u00bb no auditables. <\/p>\n<p>No realitzem proves de rendiment sint\u00e8tiques sense un context real. No constru\u00efm taulers de control dissenyats per justificar promeses anteriors. <\/p>\n<p>El mesurament ha de ser transparent, explicable i contextualitzat.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb100px||100px||true|false\u00bb custom_margin_tablet=\u00bb100px||100px||true|false\u00bb custom_margin_phone=\u00bb20px||20px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; custom_padding=\u00bb|240px||240px|false|true\u00bb custom_padding_tablet=\u00bb|240px||240px|false|true\u00bb custom_padding_phone=\u00bb|0px||0px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><spam style=\"color: #20d1cc;\">Per a qui \u00e9s<\/spam> aquest enfocament, i per a qui no?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Aquest enfocament \u00e9s adequat per a empreses que entenen la probabilitat i la volatilitat. Per a equips que pensen a mitj\u00e0 i llarg termini. Per a decisors que busquen criteri t\u00e8cnic i coher\u00e8ncia estrat\u00e8gica.  <\/p>\n<p>No \u00e9s adequat per a qui cerca garanties immediates. No \u00e9s adequat per a qui necessita promeses tancades de rendiment. No \u00e9s adequat per a qui concep GEO com un truc t\u00e0ctic o un reempla\u00e7ament r\u00e0pid.  <\/p>\n<p>Aquest filtre no \u00e9s excloent. \u00c9s protector. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||150px||false|false\u00bb custom_padding_tablet=\u00bb||150px||false|false\u00bb custom_padding_phone=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>La nostra posici\u00f3<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font||||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>GEO no \u00e9s un producte a\u00efllat ni una moda passatgera.<\/p>\n<p>\u00c9s una extensi\u00f3 natural de l&#8217;arquitectura d&#8217;informaci\u00f3, l&#8217;estrat\u00e8gia de marca i la coher\u00e8ncia digital a un ecosistema on la visibilitat ja no dep\u00e8n \u00fanicament del r\u00e0nquing.<\/p>\n<p>Treballem perqu\u00e8 les marques siguin comprensibles, consistents i fiables en sistemes que sintetitzen informaci\u00f3 en comptes de limitar-se a enlla\u00e7ar-la.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; custom_padding=\u00bb|150px||150px|false|true\u00bb custom_padding_tablet=\u00bb|150px||150px|false|true\u00bb custom_padding_phone=\u00bb|0px||0px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb disabled=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><spam style=\"color: #20d1cc;\">Comparaci\u00f3:<\/spam> Est\u00e0ndard de mercat vs metodologia Shymow<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#20D1CC\u00bb header_line_height=\u00bb70px\u00bb header_2_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#141416&#8243; custom_padding=\u00bb|150px||150px|false|true\u00bb custom_padding_tablet=\u00bb|150px||150px|false|true\u00bb custom_padding_phone=\u00bb|0px||0px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><spam style=\"color: #20d1cc;\">Comparaci\u00f3:<\/spam> Est\u00e0ndard de mercat vs metodologia Shymow<\/h2>\n<p>[\/et_pb_text][et_pb_code disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"ia-services-table-container-fixed\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<table><!-- [et_pb_line_break_holder] -->        <\/p>\n<thead><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>Tema<\/th>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>El que fa el mercat<\/th>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>El que fem a Shymow<\/th>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>Per qu\u00e8<\/th>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->        <\/thead>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<tbody><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Citacions d&#8217;IA<!-- [et_pb_line_break_holder] --><\/td>\n<td>Promeses amb cites garantides<!-- [et_pb_line_break_holder] --><\/td>\n<td>No garantim les cites.<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>No \u00e9s un sistema determinista. Prometre&#8217;l \u00e9s engany\u00f3s o simplificador <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Indicador clau de rendiment<!-- [et_pb_line_break_holder] --><\/td>\n<td>Quota de veu com a objectiu contractual<!-- [et_pb_line_break_holder] --><\/td>\n<td>Diagn\u00f2stic de representaci\u00f3 i consist\u00e8ncia<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>La visibilitat fluctua. El que \u00e9s mesurable de manera defensable \u00e9s qualitat de representaci\u00f3 i estabilitat <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Atribuci\u00f3<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>ROI directe de la IA<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Senyals indirectes i context empresarial<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>No hi ha atribuci\u00f3 estable ni tra\u00e7abilitat completa en la majoria d&#8217;entorns.<\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>M\u00e8tode<!-- [et_pb_line_break_holder] --><\/td>\n<td>T\u00e0ctiques per for\u00e7ar l&#8217;aparici\u00f3<!-- [et_pb_line_break_holder] --><\/td>\n<td>Llarg i no gaire \u00fatil<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>El que \u00e9s sostenible \u00e9s ser font. No perseguir outputs <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Dades estructurades<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Diagrama de la llista de comprovaci\u00f3 de SEO<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>SEO cl\u00e0ssic sense cap impacte real<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Un esquema v\u00e0lid pot ser irrellevant si no modela les entitats i les relacions correctes.<\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Contingut<!-- [et_pb_line_break_holder] --><\/td>\n<td>Entrades per al r\u00e0nquing de tr\u00e0nsit<!-- [et_pb_line_break_holder] --><\/td>\n<td>Contingut per a la recuperaci\u00f3 i la s\u00edntesi<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Els models no llegeixen com un cercador cl\u00e0ssic. Recuperen i sintetitzen <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Promesa comercial<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Control i certesa<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Probabilitat i defensa t\u00e8cnica<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Preferim un marc honest a un discurs venible sense fonament.<\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Horitz\u00f3<!-- [et_pb_line_break_holder] --><\/td>\n<td>Resultats r\u00e0pids<!-- [et_pb_line_break_holder] --><\/td>\n<td>Construcci\u00f3 sostenible<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td>Aix\u00f2 \u00e9s arquitectura. No un hack <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->        <\/tbody>\n<p><!-- [et_pb_line_break_holder] -->    <\/table>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.ia-services-table-container-fixed {<!-- [et_pb_line_break_holder] -->    border-radius: 20px;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.08);<!-- [et_pb_line_break_holder] -->    background-color: #fcfcfd;<!-- [et_pb_line_break_holder] -->    padding: 40px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.ia-services-table-container-fixed table {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    border-collapse: collapse;<!-- [et_pb_line_break_holder] -->    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-->        border-radius: 0;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .ia-services-table-container-fixed table {<!-- [et_pb_line_break_holder] -->        min-width: 900px;<!-- [et_pb_line_break_holder] -->        border-radius: 0;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .ia-services-table-container-fixed table thead tr th:first-child {<!-- [et_pb_line_break_holder] -->        border-top-left-radius: 20px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .ia-services-table-container-fixed table thead tr th:last-child {<!-- [et_pb_line_break_holder] -->        border-top-right-radius: 20px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .ia-services-table-container-fixed th,<!-- [et_pb_line_break_holder] -->    .ia-services-table-container-fixed td {<!-- [et_pb_line_break_holder] -->        padding: 15px 10px;<!-- [et_pb_line_break_holder] -->        font-size: 14px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_image src=\u00bbhttps:\/\/shymow.es\/wp-content\/uploads\/2026\/01\/TABLA.png\u00bb title_text=\u00bbTaula\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1.1em\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb10%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb10%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb|||-33px|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb12px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.1em\u00bb text_line_height_phone=\u00bb1.1em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb module_alignment_tablet=\u00bb\u00bb module_alignment_phone=\u00bb\u00bb module_alignment_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<table style=\"height: 136px; width: 100px; border-collapse: collapse; border-style: solid; margin-left: auto; margin-right: auto;\">\n<tbody>\n<tr style=\"height: 96px; border-bottom: 2px solid;\">\n<td style=\"width: 115.391px; text-align: center; height: 96px;\">Tema<\/td>\n<td style=\"width: 89.8125px; text-align: center; height: 96px;\">El que fa el mercat<\/td>\n<td style=\"width: 105.438px; text-align: center; height: 96px;\">El que fem a shymow<\/td>\n<td style=\"width: 105.438px; text-align: center; height: 96px;\">Per qu\u00e8<\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<td style=\"width: 115.391px; height: 10px; text-align: center; border-right: 1px solid;\"><strong>Citacions a IA<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 10px; text-align: center; border-right: 1px solid;\">Promet citacions garantides<\/td>\n<td style=\"width: 105.438px; height: 10px; text-align: center; border-right: 1px solid;\">No garantim citacions<\/td>\n<td style=\"width: 105.438px; height: 10px;\">No \u00e9s un sistema determinista. Prometre&#8217;l \u00e9s engany\u00f3s o simplificador <\/td>\n<\/tr>\n<tr style=\"height: 0px;\">\n<td style=\"width: 115.391px; height: 10px; border-right: 1px solid; text-align: center;\"><strong>KPI principal<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 10px; border-right: 1px solid; text-align: center;\">\u201cShare of Voice\u201d com a objectiu contractual<\/td>\n<td style=\"width: 105.438px; height: 10px; border-right: 1px solid; text-align: center;\">Diagn\u00f2stic de representaci\u00f3 i consist\u00e8ncia<\/td>\n<td style=\"width: 105.438px; height: 10px;\">La visibilitat fluctua. El que \u00e9s mesurable de manera defensable \u00e9s qualitat de representaci\u00f3 i estabilitat <\/td>\n<\/tr>\n<tr style=\"height: 0px;\">\n<td style=\"width: 115.391px; height: 10px; text-align: center; border-right: 1px solid;\"><strong>Atribuci\u00f3<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 10px; text-align: center; border-right: 1px solid;\">\u00abROI directe d&#8217;IA\u00bb <\/td>\n<td style=\"width: 105.438px; height: 10px; text-align: center; border-right: 1px solid;\">Senyals indirectes i context de negoci<\/td>\n<td style=\"width: 105.438px; height: 10px;\">No hi ha atribuci\u00f3 estable ni tra\u00e7abilitat completa a la majoria d&#8217;entorns<\/td>\n<\/tr>\n<tr style=\"height: 0px;\">\n<td style=\"width: 115.391px; height: 0px; text-align: center; border-right: 1px solid;\"><strong>M\u00e8tode<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 0px; text-align: center; border-right: 1px solid;\">T\u00e0ctiques per for\u00e7ar aparici\u00f3<\/td>\n<td style=\"width: 105.438px; height: 0px; text-align: center; border-right: 1px solid;\">Llarg i no gaire \u00fatil<\/td>\n<td style=\"width: 105.438px; height: 0px;\">El que \u00e9s sostenible \u00e9s ser font. No perseguir outputs <\/td>\n<\/tr>\n<tr style=\"height: 0px;\">\n<td style=\"width: 115.391px; height: 0px; text-align: center; border-right: 1px solid;\"><strong>Dades estructurades<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 0px; text-align: center; border-right: 1px solid;\">Diagrama de la llista de comprovaci\u00f3 de SEO<\/td>\n<td style=\"width: 105.438px; height: 0px; text-align: center; border-right: 1px solid;\">SEO cl\u00e0ssic sense cap impacte real<\/td>\n<td style=\"width: 105.438px; height: 0px;\">Un esquema v\u00e0lid pot ser irrellevant si no modela les entitats i les relacions correctes.<\/td>\n<\/tr>\n<tr style=\"height: 0px;\">\n<td style=\"width: 115.391px; height: 0px; text-align: center; border-right: 1px solid;\"><strong>Contingut<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 0px; text-align: center; border-right: 1px solid;\">Posts per a tr\u00e0nsit o r\u00e0nquing<\/td>\n<td style=\"width: 105.438px; height: 0px; text-align: center; border-right: 1px solid;\">Contingut per a recuperaci\u00f3 i s\u00edntesi<\/td>\n<td style=\"width: 105.438px; height: 0px;\">Els models no llegeixen com un cercador cl\u00e0ssic. Recuperen i sintetitzen <\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<td style=\"width: 115.391px; height: 10px; text-align: center; border-right: 1px solid;\"><strong>Promesa comercial<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 10px; text-align: center; border-right: 1px solid;\">Control i certeses<\/td>\n<td style=\"width: 105.438px; height: 10px; text-align: center; border-right: 1px solid;\">Probabilitat i defensa t\u00e8cnica <\/td>\n<td style=\"width: 105.438px; height: 10px;\">Preferim un marc honest que un discurs vendible sense base<\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<td style=\"width: 115.391px; height: 10px; text-align: center; border-right: 1px solid;\"><strong>Horitz\u00f3<\/strong><\/td>\n<td style=\"width: 89.8125px; height: 10px; text-align: center; border-right: 1px solid;\">Resultats r\u00e0pids<\/td>\n<td style=\"width: 105.438px; height: 10px; text-align: center; border-right: 1px solid;\">Construcci\u00f3 sostinguda<\/td>\n<td style=\"width: 105.438px; height: 10px;\">Aix\u00f2 \u00e9s arquitectura. No un hack <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font|500|||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Dos enfocaments diferents. Dues maneres d&#8217;existir en sistemes generatius. <\/p>\n<p>[\/et_pb_text][et_pb_code disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"ia-services-table-container-fixed\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<table class=\"manifesto-table\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<thead><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>Tema<\/th>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>El que fa el mercat<\/th>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>El que fem a Shymow<\/th>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<th>Per qu\u00e8<\/th>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->        <\/thead>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<tbody><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">Citacions d&#8217;IA<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Mercado\">Promeses amb cites garantides<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Shymow\">No garantim les cites.<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">No \u00e9s un sistema determinista. Prometre&#8217;l \u00e9s engany\u00f3s o simplificador <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">Indicador clau de rendiment<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Mercado\">Quota de veu com a objectiu contractual<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Shymow\">Diagn\u00f2stic de representaci\u00f3 i consist\u00e8ncia<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">La visibilitat fluctua. El que \u00e9s mesurable de manera defensable \u00e9s qualitat de representaci\u00f3 i estabilitat <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">Atribuci\u00f3<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Mercado\">ROI directe de la IA<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Shymow\">Senyals indirectes i context empresarial<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">No hi ha atribuci\u00f3 estable ni tra\u00e7abilitat completa en la majoria d&#8217;entorns.<\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">M\u00e8tode<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Mercado\">T\u00e0ctiques per for\u00e7ar l&#8217;aparici\u00f3<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Shymow\">Llarg i no gaire \u00fatil<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">El que \u00e9s sostenible \u00e9s ser font. No perseguir outputs <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">Dades estructurades<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Mercado\">Diagrama de la llista de comprovaci\u00f3 de SEO<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Shymow\">SEO cl\u00e0ssic sense cap impacte real<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">Un esquema v\u00e0lid pot ser irrellevant si no modela les entitats i les relacions correctes.<\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">Contingut<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Mercado\">Entrades per al r\u00e0nquing de tr\u00e0nsit<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Shymow\">Contingut per a la recuperaci\u00f3 i la s\u00edntesi<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">Els models no llegeixen com un cercador cl\u00e0ssic. Recuperen i sintetitzen <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">Promesa comercial<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Mercado\">Control i certesa<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Shymow\">Probabilitat i defensa t\u00e8cnica<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">Preferim un marc honest a un discurs venible sense fonament.<\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<tr><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Tema\">Horitz\u00f3<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Mercado\">Resultats r\u00e0pids<!-- [et_pb_line_break_holder] --><\/td>\n<td data-label=\"Shymow\">Construcci\u00f3 sostenible<\/td>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<td data-label=\"Por qu\u00e9\">Aix\u00f2 \u00e9s arquitectura. No un hack <\/td>\n<p><!-- [et_pb_line_break_holder] -->            <\/tr>\n<p><!-- [et_pb_line_break_holder] -->        <\/tbody>\n<p><!-- [et_pb_line_break_holder] -->    <\/table>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.ia-services-table-container-fixed {<!-- [et_pb_line_break_holder] -->    border-radius: 20px;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.08);<!-- [et_pb_line_break_holder] -->    background-color: #fcfcfd;<!-- [et_pb_line_break_holder] -->    padding: 40px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.manifesto-table {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    border-collapse: collapse;<!-- [et_pb_line_break_holder] -->    font-family: 'Open Sans', Arial, sans-serif;<!-- [et_pb_line_break_holder] -->    font-size: 16px;<!-- [et_pb_line_break_holder] -->    text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.manifesto-table th,<!-- [et_pb_line_break_holder] -->.manifesto-table td {<!-- [et_pb_line_break_holder] -->    padding: 20px 15px;<!-- [et_pb_line_break_holder] -->    border-right: 2px solid #141416;<!-- [et_pb_line_break_holder] -->    vertical-align: top;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.manifesto-table th:last-child,<!-- [et_pb_line_break_holder] -->.manifesto-table td:last-child {<!-- [et_pb_line_break_holder] -->    border-right: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.manifesto-table thead th {<!-- [et_pb_line_break_holder] -->    text-transform: uppercase;<!-- [et_pb_line_break_holder] -->    font-size: 14px;<!-- [et_pb_line_break_holder] -->    border-bottom: 2px solid #141416;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.manifesto-table td:first-child {<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* -------- MOBILE UX -------- *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 768px) {<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .ia-services-table-container-fixed {<!-- [et_pb_line_break_holder] -->        padding: 20px;<!-- [et_pb_line_break_holder] -->        box-shadow: none;<!-- [et_pb_line_break_holder] -->        border-radius: 0;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .manifesto-table thead {<!-- [et_pb_line_break_holder] -->        display: none;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .manifesto-table,<!-- [et_pb_line_break_holder] -->    .manifesto-table tbody,<!-- [et_pb_line_break_holder] -->    .manifesto-table tr,<!-- [et_pb_line_break_holder] -->    .manifesto-table td {<!-- [et_pb_line_break_holder] -->        display: block;<!-- [et_pb_line_break_holder] -->        width: 70%;<!-- [et_pb_line_break_holder] -->        border: none;<!-- [et_pb_line_break_holder] -->        text-align: left;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .manifesto-table tr {<!-- [et_pb_line_break_holder] -->        background: #ffffff;<!-- [et_pb_line_break_holder] -->        margin-bottom: 24px;<!-- [et_pb_line_break_holder] -->        padding: 20px;<!-- [et_pb_line_break_holder] -->        border-radius: 16px;<!-- [et_pb_line_break_holder] -->        box-shadow: 0 4px 12px rgba(0,0,0,0.06);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .manifesto-table td {<!-- [et_pb_line_break_holder] -->        padding: 8px 0;<!-- [et_pb_line_break_holder] -->        font-size: 14px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .manifesto-table td::before {<!-- [et_pb_line_break_holder] -->        content: attr(data-label);<!-- [et_pb_line_break_holder] -->        font-weight: 600;<!-- [et_pb_line_break_holder] -->        display: block;<!-- [et_pb_line_break_holder] -->        margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->        color: #000;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/shymow.es\/wp-content\/uploads\/2026\/01\/Manifiesto-Shymow.png\u00bb custom_padding=\u00bb5%||5%||true|false\u00bb top_divider_color=\u00bb#FCFCFD\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(242,242,247,0.45)\u00bb width=\u00bb40%\u00bb width_tablet=\u00bb50%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb border_radii=\u00bbon|40px|40px|40px|40px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(252,252,253,0.4)\u00bb box_shadow_style=\u00bbpreset6&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font|500|||||||\u00bb text_text_color=\u00bb#353945&#8243; text_font_size=\u00bb20px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|true\u00bb custom_padding_tablet=\u00bb|240px||240px|false|true\u00bb custom_padding_phone=\u00bb|0px||0px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb20px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Si busques promeses tancades en sistemes opacs, no en som l&#8217;ag\u00e8ncia adequada.<\/p>\n<p>Si busques construir una pres\u00e8ncia s\u00f2lida, defensable i sostenible a l&#8217;era de la IA, parlem-ne.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00bbSol\u00b7licita una conversa\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb button_use_icon=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(32,209,204,0.14)\u00bb border_width_top=\u00bb1px\u00bb border_color_top=\u00bbrgba(0,0,0,0.5)\u00bb border_width_bottom=\u00bb1px\u00bb border_color_bottom=\u00bbrgba(0,0,0,0.5)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_body_font|500|||||||\u00bb text_text_color=\u00bb#353945&#8243; text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||||false|true\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Nota sobre governan\u00e7a i Web 4.0<\/strong><\/p>\n<p>Shymow no inventa la intel\u00b7lig\u00e8ncia artificial generativa ni promet eliminar-ne els errors.<\/p>\n<p>El que hem creat \u00e9s una segona capa sem\u00e0ntica orientada a governan\u00e7a, no a m\u00e0rqueting. La seva funci\u00f3 no \u00e9s generar contingut, sin\u00f3 reduir el marge d&#8217;interpretaci\u00f3 dels sistemes d&#8217;IA quan llegeixen, sintetitzen o citen coneixement expert a la web oberta. <\/p>\n<p>Aquesta capa aplica de forma sistem\u00e0tica mec\u00e0niques ja provades en entorns de missi\u00f3 cr\u00edtica (significat preresolt, selecci\u00f3 sobre generaci\u00f3, outputs estructurats i rastre auditable) per evitar que el nucli del coneixement es distorsioni, es dilueixi o desaparegui en s\u00edntesi generatives.<\/p>\n<p>No elimina la invenci\u00f3 en converses obertes.  <strong>Evita que passi on importa.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#1f2328&#8243; display_conditions=\u00bbW3siaWQiOiJlYzk3MTlmZS00NWVkLTQzZGYtYmZmNi1iM2ZhMDU4NjFkODkiLCJjb25kaXRpb24iOiJwYWdlIiwiY29uZGl0aW9uU2V0dGluZ3MiOnsiZGlzcGxheVJ1bGUiOiJpcyIsImR5bmFtaWNQb3N0cyI6W3sibGFiZWwiOiJJbmljaW8iLCJ2YWx1ZSI6IjUyIn0seyJsYWJlbCI6IkJsb2ciLCJ2YWx1ZSI6IjQ4In1dLCJwb3N0VHlwZUxhYmVsIjoiUFx1MDBlMWdpbmFzIiwiYWRtaW5MYWJlbCI6IlBcdTAwZTFnaW5hcyIsImVuYWJsZUNvbmRpdGlvbiI6Im9uIn0sIm9wZXJhdG9yIjoiT1IifV0=\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_module=\u00bb23955433&#8243; saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=\u00bbon\u00bb make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb80%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/shymow.es\/wp-content\/uploads\/2026\/01\/logo-shymow-blanco.png\u00bb title_text=\u00bblogo-shymow-blanc\u00bb url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@\u00bb _builder_version=\u00bb4.27.5&#8243; _dynamic_attributes=\u00bburl\u00bb _module_preset=\u00bbdefault\u00bb height=\u00bb40px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font|600|||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb header_6_text_color=\u00bb#e6e8eb\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Infraestructura per al coneixement d&#8217;IA<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb text_font_size=\u00bb12px\u00bb header_6_text_color=\u00bb#e6e8eb\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb-35px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Barcelona \u00b7 Internacional<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb link_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb link_text_color=\u00bb#e6e8eb\u00bb header_6_text_color=\u00bb#353945&#8243; disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/\">Inici<\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/geo-generative-experience-optimization\/\">GEO<\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/core-geo\/\">Servei <\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/el-nostre-enfocament-a-geo-i-visibilitat-a-ia\/\">Manifest <\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/contacte\/\">Conversa<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb link_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb link_text_color=\u00bb#e6e8eb\u00bb header_6_text_color=\u00bb#353945&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/\">Inici<\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/geo-generative-experience-optimization\/\">GEO<\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/core-geo\/\">Servei <\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/el-nostre-enfocament-a-geo-i-visibilitat-a-ia\/\">Manifest <\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/contacte\/\">Conversa<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb link_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb link_text_color=\u00bb#e6e8eb\u00bb header_6_text_color=\u00bb#353945&#8243; disabled=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><a href=\"#\">Glosario<\/a><\/p>\n<p><a href=\"#\">Taller<\/a><\/p>\n<p><a href=\"#\">Notes de recerca<\/a><\/p>\n<p><a href=\"#\">Notes de cas<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb link_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb link_text_color=\u00bb#e6e8eb\u00bb header_6_text_color=\u00bb#353945&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/glossari-geo-visibilitat-en-motors-generatius\/\">Glosario<\/a><\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/blog\/\">Blog<\/a><\/p>\n<p>Notes de recerca<\/p>\n<p>Notes de cas<\/p>\n<p><a href=\"https:\/\/shymow.es\/llms.txt\">AI Context<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb link_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb link_text_color=\u00bb#e6e8eb\u00bb header_6_text_color=\u00bb#353945&#8243; disabled=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><a href=\"#\">Sobre Shymow<\/a><\/p>\n<p><a href=\"#\">Sobre Jenn Ortiz Navarro<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb link_font=\u00bb&#8211;et_global_heading_font||||||||\u00bb link_text_color=\u00bb#e6e8eb\u00bb header_6_text_color=\u00bb#353945&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Sobre Shymow<\/p>\n<p><a href=\"https:\/\/shymow.es\/ca\/jenn-ortiz-navarro\/\">Sobre Jenn Ortiz Navarro<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#1f2328&#8243; width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb|24px||24px|false|true\u00bb border_color_top=\u00bbrgba(177,181,195,0.28)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb&#8211;et_global_heading_font|300|||||||\u00bb text_text_color=\u00bb#e6e8eb\u00bb text_font_size=\u00bb12px\u00bb text_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Knowledge index \u00b7 Machine-readable resources \u00b7 \u00a9 Shymow 2015\u20132026<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expliquem qu\u00e8 \u00e9s GEO, qu\u00e8 fem i qu\u00e8 no fem a Shymow. Sense promeses de citacions ni m\u00e8triques opaques. Arquitectura sem\u00e0ntica i visibilitat real en sistemes de IA.  <\/p>\n","protected":false},"author":3,"featured_media":23957886,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23954530","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23954530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/comments?post=23954530"}],"version-history":[{"count":0,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23954530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/media\/23957886"}],"wp:attachment":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/media?parent=23954530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}