{"id":23958401,"date":"2026-09-13T23:53:15","date_gmt":"2026-09-13T21:53:15","guid":{"rendered":"https:\/\/shymow.es\/?page_id=23958401"},"modified":"2026-09-19T11:46:59","modified_gmt":"2026-09-19T09:46:59","slug":"sobre-shymow","status":"publish","type":"page","link":"https:\/\/shymow.es\/ca\/sobre-shymow\/","title":{"rendered":"Sobre Shymow"},"content":{"rendered":"<p><!-- shymow:sobre-reference:v1 --><\/p>\n<div class=\"sobre-reference\" data-page=\"sobre-shymow\" data-shymow-controls=\"v1\" data-shymow-long-page=\"true\">\n<div class=\"sh-home\" data-version=\"v03\" id=\"shymow-home\">\n<section aria-labelledby=\"home-title\" class=\"sh-hero sh-has-motion section hero dark atmosphere atmosphere-veils\" data-component=\"hero-movement\" data-motion=\"\" data-shymow-motion=\"hero\" id=\"inicio\">\n<div aria-hidden=\"true\" class=\"atmosphere-art\"><i><\/i><i><\/i><i><\/i><\/div>\n<div class=\"sh-container container\">\n<div class=\"sh-hero-inner hero-grid\">\n<div class=\"sh-hero-text\">\n<h1 id=\"home-title\">Sobre Shymow: infraestructura de coneixement, GEO i IA<\/h1>\n<div class=\"sh-hero-copy\">\n<p>Shymow ajuda empreses i organitzacions a <strong>estructurar, representar i implementar coneixement<\/strong> perqu\u00e8 les persones, els cercadors i els sistemes d\u2019IA el puguin entendre i utilitzar millor.<\/p>\n<p>Treballem des de problemes de visibilitat en IA i GEO fins a infraestructures de coneixement Enterprise, utilitzant SEO, contingut, arquitectura, desenvolupament i altres capacitats digitals quan formen part de la soluci\u00f3.<\/p>\n<\/div>\n<div class=\"sh-actions actions\"><a class=\"sh-button button\" href=\"https:\/\/shymow.es\/ca\/capacitats\/\"><span class=\"sh-button-label\">Explora les nostres capacitats<\/span><\/a><a class=\"button button-outline\" href=\"#que-te-trae\">Continua llegint <span aria-hidden=\"true\">\u2193<\/span><\/a><\/div>\n<\/div>\n<figure class=\"art human-art\" data-motion=\"\"><!-- shymow:sobre-human-machine --><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"que-te-trae-title\" class=\"sh-section sh-routes section soft\" data-component=\"interlinking\" id=\"que-te-trae\">\n<div class=\"sh-container container\">\n<div class=\"sh-routes-top\">\n<h2 id=\"que-te-trae-title\">Qu\u00e8 et porta fins a Shymow?<\/h2>\n<nav aria-label=\"Accessos al contingut\" class=\"sh-tags\"><a href=\"#que-problema-resuelve\">Explora qu\u00e8 fem <span aria-hidden=\"true\">\u2193<\/span><\/a><a href=\"#como-trabajamos\">Vegeu com treballem <span aria-hidden=\"true\">\u2193<\/span><\/a><\/nav>\n<\/div>\n<div class=\"sh-route-grid cards\">\n<article class=\"sh-route-card card\">\n<h3>Vull millorar com apareix i s\u2019ent\u00e9n la meva empresa en la IA<\/h3>\n<p>Visibilitat, comparaci\u00f3, compet\u00e8ncia, GEO i representaci\u00f3 en sistemes generatius.<\/p>\n<div class=\"sh-card-action card-action\"><a class=\"sh-link\" data-source-href=\"https:\/\/shymow.es\/agencia-geo\/\" href=\"https:\/\/shymow.es\/ca\/serveis-dagencia-geo-seo-per-a-ia\/\">Vegeu la visibilitat en IA<span aria-hidden=\"true\" class=\"sh-arrow\">\u2192<\/span><\/a><\/div>\n<\/article>\n<article class=\"sh-route-card card\">\n<h3>Tinc coneixement dispers entre equips, fonts o sistemes<\/h3>\n<p>Infraestructura, governan\u00e7a, entitats, evid\u00e8ncia, RAG, agents i tra\u00e7abilitat.<\/p>\n<div class=\"sh-card-action card-action\"><a class=\"sh-link\" data-source-href=\"https:\/\/shymow.es\/infraestructura-conocimiento\/\" href=\"https:\/\/shymow.es\/ca\/infraestructura-coneixement\/\">Vegeu la infraestructura de coneixement<span aria-hidden=\"true\" class=\"sh-arrow\">\u2192<\/span><\/a><\/div>\n<\/article>\n<article class=\"sh-route-card card\">\n<h3>Necessito resoldre un problema digital concret<\/h3>\n<p>SEO, web, contingut, branding, WordPress o desenvolupament quan aquesta \u00e9s la capa adequada.<\/p>\n<div class=\"sh-card-action card-action\"><a class=\"sh-link\" data-source-href=\"https:\/\/shymow.es\/tarifas-agencia\/\" href=\"https:\/\/shymow.es\/ca\/tarifes-agencia\/\">Vegeu els serveis digitals<span aria-hidden=\"true\" class=\"sh-arrow\">\u2192<\/span><\/a><\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"conservar-title\" class=\"sh-section sh-purpose section pale ribbon-section\" data-component=\"cierre-accion\" data-motion=\"\" id=\"conservar-el-significado\"><svg aria-hidden=\"true\" class=\"contour-ribbon\" preserveaspectratio=\"none\" viewbox=\"0 0 1400 500\"><path d=\"M-80 130 C220 30 250 430 600 310 S1120 10 1480 160\"><\/path><path d=\"M-80 143 C220 42 250 438 600 320 S1120 24 1480 170\"><\/path><path d=\"M-80 156 C220 54 250 446 600 330 S1120 38 1480 180\"><\/path><path d=\"M-80 169 C220 66 250 454 600 340 S1120 52 1480 190\"><\/path><path d=\"M-80 182 C220 78 250 462 600 350 S1120 66 1480 200\"><\/path><path d=\"M-80 195 C220 90 250 470 600 360 S1120 80 1480 210\"><\/path><path d=\"M-80 208 C220 102 250 478 600 370 S1120 94 1480 220\"><\/path><\/svg><\/p>\n<div class=\"sh-container container\">\n<div class=\"sh-purpose-panel\">\n<div>\n<h2 id=\"conservar-title\">Constru\u00efm sistemes perqu\u00e8 el coneixement conservi el seu significat<\/h2>\n<p>Si la teva organitzaci\u00f3 sap m\u00e9s del que els seus llocs web, eines o sistemes d\u2019IA s\u00f3n capa\u00e7os de representar correctament, podem comen\u00e7ar entenent on es produeix aquesta p\u00e8rdua.<\/p>\n<\/div>\n<div class=\"sh-purpose-action\"><a class=\"sh-button button\" data-source-href=\"https:\/\/shymow.es\/contacto\/\" href=\"https:\/\/shymow.es\/ca\/contacte\/\"><span class=\"sh-button-label\">Avaluar el meu cas amb Shymow<\/span><span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"origen-title\" class=\"sh-section sh-history section origin-story ribbon-section\" data-component=\"lectura-editorial\" data-motion=\"\" id=\"origen\"><svg aria-hidden=\"true\" class=\"contour-ribbon\" preserveaspectratio=\"none\" viewbox=\"0 0 1400 500\"><path d=\"M-80 130 C220 30 250 430 600 310 S1120 10 1480 160\"><\/path><path d=\"M-80 143 C220 42 250 438 600 320 S1120 24 1480 170\"><\/path><path d=\"M-80 156 C220 54 250 446 600 330 S1120 38 1480 180\"><\/path><path d=\"M-80 169 C220 66 250 454 600 340 S1120 52 1480 190\"><\/path><path d=\"M-80 182 C220 78 250 462 600 350 S1120 66 1480 200\"><\/path><path d=\"M-80 195 C220 90 250 470 600 360 S1120 80 1480 210\"><\/path><path d=\"M-80 208 C220 102 250 478 600 370 S1120 94 1480 220\"><\/path><\/svg><\/p>\n<div class=\"sh-container sh-reading sh-history-layout container\">\n<h2 id=\"origen-title\">Shymow va n\u00e9ixer en el m\u00f3n digital. <span class=\"sh-title-line\"><span class=\"editorial-underline\">El problema es va fer m\u00e9s profund<\/span>.<\/span><\/h2>\n<div class=\"origin-opening\">\n<div class=\"origin-intro\">\n<div class=\"sh-history-lead\">\n<p>Shymow va ser fundada a Barcelona el 2015 per <a data-source-href=\"https:\/\/shymow.es\/jenn-ortiz-navarro\/\" href=\"https:\/\/shymow.es\/ca\/jenn-ortiz-navarro\/\">Jenn Ortiz Navarro<\/a> despr\u00e9s d\u2019anys treballant en estrat\u00e8gia digital, SEO, publicitat, contingut i projectes web.<\/p>\n<p>Les empreses canvien. Els seus serveis evolucionen. Acumulen experi\u00e8ncia, especialitzaci\u00f3, processos, decisions i coneixement. Per\u00f2 aquesta evoluci\u00f3 no sempre arriba de manera coherent a:<\/p>\n<\/div>\n<div class=\"origin-chapter origin-sources origin-left-inventory\">\n<ul class=\"sh-source-grid\">\n<li>els seus llocs web;<\/li>\n<li>els seus documents;<\/li>\n<li>les seves bases de dades;<\/li>\n<li>els seus equips;<\/li>\n<li>les seves eines;<\/li>\n<li>els seus cercadors;<\/li>\n<li>les fonts externes que en parlen;<\/li>\n<li>o els sistemes d\u2019IA que intenten reconstruir-les.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"origin-question-column\">\n<p>Durant aquella etapa va sorgir una pregunta que va acabar travessant feines aparentment diferents:<\/p>\n<blockquote class=\"sh-history-question\">\n<p><strong>Per qu\u00e8 una empresa pot fer molt m\u00e9s del que els seus sistemes s\u00f3n capa\u00e7os d\u2019explicar sobre ella?<\/strong><\/p>\n<\/blockquote>\n<div class=\"origin-chapter origin-sources\"><span class=\"origin-since\">Des de 2015<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section dark origin-nebula atmosphere atmosphere-edge\" data-motion=\"\">\n<div aria-hidden=\"true\" class=\"atmosphere-art\"><i><\/i><i><\/i><i><\/i><i><\/i><\/div>\n<p><svg aria-hidden=\"true\" class=\"nebula-particles\" viewbox=\"0 0 1440 900\">\n<g class=\"nebula-drift\">\n<circle class=\"nebula-spark nebula-blink\" cx=\"164\" cy=\"126\" r=\"2\"><\/circle><circle class=\"nebula-spark nebula-blink\" cx=\"1212\" cy=\"186\" r=\"1.8\"><\/circle><circle class=\"nebula-spark nebula-blink\" cx=\"1090\" cy=\"642\" r=\"1.6\"><\/circle><circle class=\"nebula-spark nebula-blink\" cx=\"298\" cy=\"716\" r=\"1.8\"><\/circle>\n<circle class=\"nebula-star nebula-pulse\" cx=\"180\" cy=\"208\" r=\"3.2\"><\/circle><circle class=\"nebula-halo nebula-pulse\" cx=\"180\" cy=\"208\" r=\"16\"><\/circle>\n<circle class=\"nebula-star nebula-pulse\" cx=\"1220\" cy=\"244\" r=\"3\"><\/circle><circle class=\"nebula-halo nebula-pulse\" cx=\"1220\" cy=\"244\" r=\"14\"><\/circle>\n<circle class=\"nebula-star nebula-pulse\" cx=\"1108\" cy=\"680\" r=\"3.6\"><\/circle><circle class=\"nebula-halo nebula-pulse\" cx=\"1108\" cy=\"680\" r=\"17\"><\/circle>\n<circle class=\"nebula-star nebula-pulse\" cx=\"276\" cy=\"650\" r=\"3.2\"><\/circle><circle class=\"nebula-halo nebula-pulse\" cx=\"276\" cy=\"650\" r=\"15\"><\/circle>\n<path d=\"M120 160 C250 210 280 280 290 360\" fill=\"none\" stroke=\"rgba(32,209,204,.18)\" stroke-width=\"1\"><\/path>\n<path d=\"M1170 210 C1100 280 1088 360 1096 482\" fill=\"none\" stroke=\"rgba(32,209,204,.18)\" stroke-width=\"1\"><\/path>\n<path d=\"M270 642 C390 620 540 626 664 676\" fill=\"none\" stroke=\"rgba(252,252,253,.08)\" stroke-width=\".8\"><\/path>\n<path d=\"M824 218 C936 192 1068 194 1210 244\" fill=\"none\" stroke=\"rgba(252,252,253,.08)\" stroke-width=\".8\"><\/path>\n<\/g>\n<\/svg><\/p>\n<div class=\"container\">\n<p class=\"origin-turn\">Durant anys, aquest desfasament podia manifestar-se com un problema de comunicaci\u00f3, SEO, arquitectura web, contingut o posicionament. La intel\u00b7lig\u00e8ncia artificial generativa ha fet visible una cosa m\u00e9s profunda: <strong>quan el coneixement no est\u00e0 prou estructurat o ben representat, cada sistema pot reconstruir una versi\u00f3 diferent de la mateixa organitzaci\u00f3.<\/strong><\/p>\n<div class=\"origin-chapter origin-impact\">\n<p>I quan aquesta reconstrucci\u00f3 perd serveis, difer\u00e8ncies, evid\u00e8ncia o context, el problema no \u00e9s nom\u00e9s factual. Tamb\u00e9 pot afectar:<\/p>\n<ul class=\"sh-check-list reading-list\">\n<li>si una empresa apareix;<\/li>\n<li>com es compara amb altres;<\/li>\n<li>quins atributs conserva;<\/li>\n<li>quina especialitzaci\u00f3 es perd;<\/li>\n<li>i quins motius queden disponibles per seleccionar-la o recomanar-la.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section pale origin-continuation\">\n<div class=\"container\">\n<div class=\"origin-conclusion\">\n<p>Aquest problema defineix avui una part central de la feina de Shymow.<\/p>\n<div class=\"sh-actions actions\"><a class=\"sh-link button\" data-source-href=\"https:\/\/shymow.es\/tarifas-agencia\/\" href=\"https:\/\/shymow.es\/ca\/tarifes-agencia\/\">Vegeu els serveis digitals<span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"de-representacion-a-conocimiento-title\" class=\"sh-section sh-surface section dark atmosphere atmosphere-veils\" data-component=\"texto-nota\" data-motion=\"\" id=\"de-representacion-a-conocimiento\">\n<div aria-hidden=\"true\" class=\"atmosphere-art\"><i><\/i><i><\/i><i><\/i><\/div>\n<div class=\"container evolution-heading\">\n<h2 id=\"de-representacion-a-conocimiento-title\">De representar empreses a <span class=\"editorial-underline\">estructurar coneixement<\/span><\/h2>\n<div class=\"sh-centered-intro\">\n<p>L\u2019evoluci\u00f3 de Shymow no consisteix a abandonar tot el que hi havia abans. Consisteix a haver arribat a una capa m\u00e9s profunda del mateix problema.<\/p>\n<\/div>\n<\/div>\n<div class=\"sh-container container illustrated-layout evolution-body\">\n<div class=\"illustrated-copy\">\n<div class=\"sh-section-head sh-head-wide section-intro\"><\/div>\n<ul class=\"sh-competencies reading-list\">\n<li><strong>SEO<\/strong> ens va ensenyar a observar com una m\u00e0quina descobreix, organitza i prioritza la informaci\u00f3.<\/li>\n<li><strong>L\u2019estrat\u00e8gia digital<\/strong>, a identificar qu\u00e8 necessita entendre una persona abans de prendre una decisi\u00f3.<\/li>\n<li><strong>El contingut<\/strong>, a convertir coneixement complex en arguments comprensibles sense perdre all\u00f2 que diferencia una empresa.<\/li>\n<li><strong>L\u2019arquitectura web<\/strong>, a establir relacions i jerarquies.<\/li>\n<li><strong>La mesura<\/strong>, a separar impressions de comportament observable.<\/li>\n<li><strong>L\u2019an\u00e0lisi competitiva<\/strong>, a observar quins senyals permeten que unes empreses siguin recuperades, comparades o seleccionades davant d\u2019altres.<\/li>\n<li><strong>El desenvolupament<\/strong>, a convertir decisions en sistemes utilitzables.<\/li>\n<\/ul>\n<div class=\"sh-editorial-note\">\n<p>I el treball amb sistemes generatius va afegir una exig\u00e8ncia nova: <strong>el coneixement ha de poder conservar identitat, context, proced\u00e8ncia, diferenciaci\u00f3 i autoritat quan deixa d\u2019estar contingut en una sola p\u00e0gina o aplicaci\u00f3.<\/strong> Aqu\u00ed \u00e9s on comen\u00e7a la infraestructura de coneixement.<\/p>\n<\/div>\n<\/div>\n<figure aria-hidden=\"true\" class=\"art knowledge-refined\" data-motion=\"\"><svg viewbox=\"0 0 480 390\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><radialgradient id=\"knowledge-aura\"><stop stop-color=\"#20D1CC\" stop-opacity=\".13\"><\/stop><stop offset=\"1\" stop-color=\"#20D1CC\" stop-opacity=\"0\"><\/stop><\/radialgradient><lineargradient id=\"knowledge-glass\" x2=\"1\" y2=\"1\"><stop stop-color=\"#FCFCFD\" stop-opacity=\".075\"><\/stop><stop offset=\"1\" stop-color=\"#20D1CC\" stop-opacity=\".018\"><\/stop><\/lineargradient><\/defs><circle cx=\"240\" cy=\"195\" fill=\"url(#knowledge-aura)\" r=\"165\"><\/circle><g fill=\"none\" stroke=\"#20D1CC\" stroke-opacity=\".1\" stroke-width=\".7\"><circle cx=\"240\" cy=\"195\" r=\"86\"><\/circle><ellipse cx=\"240\" cy=\"195\" rx=\"156\" ry=\"124\" transform=\"rotate(-28 240 195)\"><\/ellipse><\/g><g fill=\"none\" stroke=\"#20D1CC\" stroke-opacity=\".24\" stroke-width=\".9\"><path d=\"M84 108Q240 108 240 195\"><\/path><path d=\"M224 56Q240 56 240 195\"><\/path><path d=\"M382 111Q240 111 240 195\"><\/path><path d=\"M83 279Q240 279 240 195\"><\/path><path d=\"M244 332Q240 332 240 195\"><\/path><path d=\"M393 276Q240 276 240 195\"><\/path><\/g><g class=\"knowledge-signals\" fill=\"none\" stroke=\"#20D1CC\" stroke-linecap=\"round\" stroke-opacity=\".85\" stroke-width=\"1.4\"><path d=\"M84 108Q240 108 240 195\" pathlength=\"100\" style=\"--delay:-0s\"><\/path><path d=\"M224 56Q240 56 240 195\" pathlength=\"100\" style=\"--delay:-2s\"><\/path><path d=\"M382 111Q240 111 240 195\" pathlength=\"100\" style=\"--delay:-4s\"><\/path><path d=\"M83 279Q240 279 240 195\" pathlength=\"100\" style=\"--delay:-6s\"><\/path><path d=\"M244 332Q240 332 240 195\" pathlength=\"100\" style=\"--delay:-8s\"><\/path><path d=\"M393 276Q240 276 240 195\" pathlength=\"100\" style=\"--delay:-10s\"><\/path><\/g><g><rect fill=\"url(#knowledge-glass)\" height=\"40\" rx=\"9\" stroke=\"#FCFCFD\" stroke-opacity=\".23\" stroke-width=\".85\" width=\"54\" x=\"57\" y=\"88\"><\/rect><path d=\"M70 103h25m-25 8h17\" fill=\"none\" stroke=\"#FCFCFD\" stroke-linecap=\"round\" stroke-opacity=\".36\" stroke-width=\"1\"><\/path><circle class=\"knowledge-beacon\" cx=\"101\" cy=\"119\" fill=\"#20D1CC\" r=\"2\" style=\"--delay:-0s\"><\/circle><\/g><g><rect fill=\"url(#knowledge-glass)\" height=\"40\" rx=\"9\" 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stroke=\"#FCFCFD\" stroke-linecap=\"round\" stroke-opacity=\".36\" stroke-width=\"1\"><\/path><circle class=\"knowledge-beacon\" cx=\"100\" cy=\"290\" fill=\"#20D1CC\" r=\"2\" style=\"--delay:-3s\"><\/circle><\/g><g><rect fill=\"url(#knowledge-glass)\" height=\"40\" rx=\"9\" stroke=\"#FCFCFD\" stroke-opacity=\".23\" stroke-width=\".85\" width=\"54\" x=\"217\" y=\"312\"><\/rect><path d=\"M230 327h25m-25 8h17\" fill=\"none\" stroke=\"#FCFCFD\" stroke-linecap=\"round\" stroke-opacity=\".36\" stroke-width=\"1\"><\/path><circle class=\"knowledge-beacon\" cx=\"261\" cy=\"343\" fill=\"#20D1CC\" r=\"2\" style=\"--delay:-4s\"><\/circle><\/g><g><rect fill=\"url(#knowledge-glass)\" height=\"40\" rx=\"9\" stroke=\"#FCFCFD\" stroke-opacity=\".23\" stroke-width=\".85\" width=\"54\" x=\"366\" y=\"256\"><\/rect><path d=\"M379 271h25m-25 8h17\" fill=\"none\" stroke=\"#FCFCFD\" stroke-linecap=\"round\" stroke-opacity=\".36\" stroke-width=\"1\"><\/path><circle class=\"knowledge-beacon\" cx=\"410\" cy=\"287\" fill=\"#20D1CC\" r=\"2\" style=\"--delay:-5s\"><\/circle><\/g><g class=\"knowledge-core\"><circle cx=\"240\" cy=\"195\" fill=\"none\" r=\"45\" stroke=\"#20D1CC\" stroke-opacity=\".1\" stroke-width=\"8\"><\/circle><circle cx=\"240\" cy=\"195\" fill=\"url(#knowledge-glass)\" r=\"32\" stroke=\"#20D1CC\" stroke-opacity=\".6\" stroke-width=\"1\"><\/circle><circle cx=\"240\" cy=\"195\" fill=\"none\" r=\"22\" stroke=\"#FCFCFD\" stroke-opacity=\".16\" stroke-width=\".8\"><\/circle><circle cx=\"240\" cy=\"195\" fill=\"#FCFCFD\" r=\"4\"><\/circle><circle cx=\"240\" cy=\"195\" fill=\"none\" r=\"10\" stroke=\"#20D1CC\" stroke-opacity=\".22\" stroke-width=\"4\"><\/circle><\/g><g fill=\"#FCFCFD\" fill-opacity=\".3\"><circle cx=\"160\" cy=\"65\" r=\"1\"><\/circle><circle cx=\"356\" cy=\"320\" r=\"1.2\"><\/circle><circle cx=\"406\" cy=\"191\" r=\"1\"><\/circle><\/g><\/svg><\/figure>\n<\/div>\n<\/section>\n<section aria-labelledby=\"que-problema-resuelve-title\" class=\"sh-section section\" data-component=\"comparacion\" id=\"que-problema-resuelve\">\n<div class=\"sh-container container\">\n<div class=\"sh-section-head sh-head-wide section-intro\">\n<h2 id=\"que-problema-resuelve-title\">Quin problema resol Shymow<\/h2>\n<\/div>\n<div class=\"sh-table-disclosure\" data-table-disclosure=\"\">\n<div class=\"sh-table-disclosure__content\" id=\"que-problema-resuelve-tabla-preview\">\n<div class=\"sh-table-frame\">\n<table aria-labelledby=\"que-problema-resuelve-title\" class=\"sh-table comparison table--text-heavy table--problem-map\" data-layout=\"compact-records\" id=\"que-problema-resuelve-tabla\" role=\"table\">\n<colgroup>\n<col\/>\n<col\/>\n<col\/>\n<col\/><\/colgroup>\n<thead role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-col-1\" role=\"columnheader\" scope=\"col\">El problema apareix en\u2026<\/th>\n<th id=\"que-problema-resuelve-tabla-col-2\" role=\"columnheader\" scope=\"col\">Qu\u00e8 est\u00e0 passant<\/th>\n<th id=\"que-problema-resuelve-tabla-col-3\" role=\"columnheader\" scope=\"col\">Qu\u00e8 fa Shymow<\/th>\n<th id=\"que-problema-resuelve-tabla-col-4\" role=\"columnheader\" scope=\"col\">Qu\u00e8 volem aconseguir<\/th>\n<\/tr>\n<\/thead>\n<tbody role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-1\" role=\"rowheader\" scope=\"row\">Coneixement de l\u2019organitzaci\u00f3<\/th>\n<td data-label=\"Qu\u00e8 est\u00e0 passant\" headers=\"que-problema-resuelve-tabla-row-1 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">Les fonts, els equips o els sistemes mantenen versions diferents; no queda clar qu\u00e8 \u00e9s v\u00e0lid, vigent o autoritzat.<\/span><\/td>\n<td data-label=\"Qu\u00e8 fa Shymow\" headers=\"que-problema-resuelve-tabla-row-1 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Estructurem entitats, relacions, fonts, evid\u00e8ncia, autoritat, vig\u00e8ncia i regles d\u2019\u00fas.<\/span><\/td>\n<td data-label=\"Qu\u00e8 volem aconseguir\" headers=\"que-problema-resuelve-tabla-row-1 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Coneixement m\u00e9s coherent, governable, tra\u00e7able i reutilitzable per persones, aplicacions i sistemes d\u2019IA.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-2\" role=\"rowheader\" scope=\"row\">Visibilitat i representaci\u00f3 en IA<\/th>\n<td data-label=\"Qu\u00e8 est\u00e0 passant\" headers=\"que-problema-resuelve-tabla-row-2 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">ChatGPT, Gemini o altres sistemes no troben b\u00e9 l\u2019empresa, redueixen la seva oferta, barregen informaci\u00f3 o perden les seves difer\u00e8ncies.<\/span><\/td>\n<td data-label=\"Qu\u00e8 fa Shymow\" headers=\"que-problema-resuelve-tabla-row-2 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Analitzem la representaci\u00f3, les fonts, la compet\u00e8ncia i la cobertura; intervenim sobre arquitectura, contingut, entitats, autoritat, SEO, dades estructurades i tecnologia quan correspon.<\/span><\/td>\n<td data-label=\"Qu\u00e8 volem aconseguir\" headers=\"que-problema-resuelve-tabla-row-2 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Millorar el descobriment, la comprensi\u00f3, la diferenciaci\u00f3, la comparaci\u00f3 i la capacitat de selecci\u00f3 en sistemes generatius.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-3\" role=\"rowheader\" scope=\"row\">Comparaci\u00f3 amb competidors<\/th>\n<td data-label=\"Qu\u00e8 est\u00e0 passant\" headers=\"que-problema-resuelve-tabla-row-3 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">L\u2019empresa apareix, per\u00f2 en sintetitzar-la desapareixen els motius per triar-la davant d\u2019altres.<\/span><\/td>\n<td data-label=\"Qu\u00e8 fa Shymow\" headers=\"que-problema-resuelve-tabla-row-3 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Identifiquem quines difer\u00e8ncies s\u00f3n demostrables, quines fonts les sostenen i quins senyals falten o estan mal representats.<\/span><\/td>\n<td data-label=\"Qu\u00e8 volem aconseguir\" headers=\"que-problema-resuelve-tabla-row-3 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Aconseguir que l\u2019especialitzaci\u00f3 i l\u2019evid\u00e8ncia sobrevisquin a la comparaci\u00f3, sense prometre controlar la recomanaci\u00f3 d\u2019un model extern.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-4\" role=\"rowheader\" scope=\"row\">Web i ecosistema digital<\/th>\n<td data-label=\"Qu\u00e8 est\u00e0 passant\" headers=\"que-problema-resuelve-tabla-row-4 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">La web, el SEO, el contingut o l\u2019arquitectura no representen correctament el que fa l\u2019empresa o en dificulten el descobriment.<\/span><\/td>\n<td data-label=\"Qu\u00e8 fa Shymow\" headers=\"que-problema-resuelve-tabla-row-4 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Apliquem SEO, contingut, arquitectura de la informaci\u00f3, desenvolupament, WordPress, branding, mesura o altres capacitats necess\u00e0ries.<\/span><\/td>\n<td data-label=\"Qu\u00e8 volem aconseguir\" headers=\"que-problema-resuelve-tabla-row-4 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Resoldre el problema digital concret sense convertir-lo artificialment en un projecte d\u2019IA o d\u2019infraestructura.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-5\" role=\"rowheader\" scope=\"row\">RAG, assistents o agents<\/th>\n<td data-label=\"Qu\u00e8 est\u00e0 passant\" headers=\"que-problema-resuelve-tabla-row-5 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">Els sistemes poden recuperar informaci\u00f3, per\u00f2 no sempre saben en quina confiar, qu\u00e8 continua vigent o en quines condicions utilitzar-la.<\/span><\/td>\n<td data-label=\"Qu\u00e8 fa Shymow\" headers=\"que-problema-resuelve-tabla-row-5 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Treballem sobre la qualitat i l\u2019autoritat de les fonts, el context, les entitats, els permisos, la proced\u00e8ncia, l\u2019estructura i les integracions.<\/span><\/td>\n<td data-label=\"Qu\u00e8 volem aconseguir\" headers=\"que-problema-resuelve-tabla-row-5 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Millorar les condicions perqu\u00e8 els sistemes recuperin i utilitzin coneixement amb m\u00e9s control i context.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-6\" role=\"rowheader\" scope=\"row\">Implementaci\u00f3<\/th>\n<td data-label=\"Qu\u00e8 est\u00e0 passant\" headers=\"que-problema-resuelve-tabla-row-6 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">L\u2019an\u00e0lisi identifica canvis necessaris que encara no existeixen en els sistemes reals.<\/span><\/td>\n<td data-label=\"Qu\u00e8 fa Shymow\" headers=\"que-problema-resuelve-tabla-row-6 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Dissenyem, desenvolupem, integrem, despleguem, validem i, quan correspon, operem la soluci\u00f3.<\/span><\/td>\n<td data-label=\"Qu\u00e8 volem aconseguir\" headers=\"que-problema-resuelve-tabla-row-6 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Convertir el diagn\u00f2stic en canvis implementats i verificables, no \u00fanicament en recomanacions.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"el-problema-decide-title\" class=\"sh-section sh-dark sh-fit sh-ambient-section section dark atmosphere atmosphere-edge\" data-component=\"texto-nota\" data-motion=\"\" data-shymow-motion=\"ambient\" id=\"el-problema-decide\">\n<div aria-hidden=\"true\" class=\"atmosphere-art\"><i><\/i><i><\/i><i><\/i><i><\/i><\/div>\n<div class=\"sh-container sh-fit-grid container\">\n<h2 id=\"el-problema-decide-title\">No treballem segons la mida de l\u2019empresa<\/h2>\n<div>\n<p>No totes les organitzacions necessiten el mateix tipus d\u2019intervenci\u00f3. Una professional independent pot tenir un problema seri\u00f3s de representaci\u00f3 en IA. Una pime pot necessitar millorar el contingut, l\u2019arquitectura, el SEO o l\u2019autoritat.<\/p>\n<p>Una empresa m\u00e9s complexa pot necessitar coordinar coneixement entre fonts i equips diferents. I una organitzaci\u00f3 Enterprise pot necessitar una infraestructura completa.<\/p>\n<p class=\"sh-key-line\"><strong>La mida no decideix la intervenci\u00f3. El problema, s\u00ed.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"en-que-trabaja-title\" class=\"sh-section sh-surface section\" data-component=\"comparacion\" id=\"en-que-trabaja\">\n<div class=\"sh-container container\">\n<div class=\"sh-section-head sh-head-wide section-intro\">\n<h2 id=\"en-que-trabaja-title\">En qu\u00e8 treballa Shymow avui<\/h2>\n<\/div>\n<div class=\"sh-table-disclosure\" data-table-disclosure=\"\">\n<div class=\"sh-table-disclosure__content\" id=\"en-que-trabaja-tabla-preview\">\n<div class=\"sh-table-frame\">\n<table aria-labelledby=\"en-que-trabaja-title\" class=\"sh-table comparison table--text-heavy table--capability-map\" data-layout=\"compact-records\" id=\"en-que-trabaja-tabla\" role=\"table\">\n<colgroup>\n<col\/>\n<col\/>\n<col\/>\n<col\/><\/colgroup>\n<thead role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-col-1\" role=\"columnheader\" scope=\"col\">Capa<\/th>\n<th id=\"en-que-trabaja-tabla-col-2\" role=\"columnheader\" scope=\"col\">Qu\u00e8 inclou<\/th>\n<th id=\"en-que-trabaja-tabla-col-3\" role=\"columnheader\" scope=\"col\">Quan s\u2019utilitza<\/th>\n<th id=\"en-que-trabaja-tabla-col-4\" role=\"columnheader\" scope=\"col\">Paper dins de Shymow<\/th>\n<\/tr>\n<\/thead>\n<tbody role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-1\" role=\"rowheader\" scope=\"row\">Infraestructura de coneixement<\/th>\n<td data-label=\"Qu\u00e8 inclou\" headers=\"en-que-trabaja-tabla-row-1 en-que-trabaja-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">Enginyeria de coneixement, entitats i relacions, fonts, evid\u00e8ncia, proced\u00e8ncia, autoritat, vig\u00e8ncia, governan\u00e7a, condicions d\u2019acc\u00e9s i integracions.<\/span><\/td>\n<td data-label=\"Quan s\u2019utilitza\" headers=\"en-que-trabaja-tabla-row-1 en-que-trabaja-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Quan el coneixement est\u00e0 distribu\u00eft entre m\u00faltiples fonts, equips o sistemes i ha de conservar el significat i les regles en reutilitzar-se.<\/span><\/td>\n<td data-label=\"Paper dins de Shymow\" headers=\"en-que-trabaja-tabla-row-1 en-que-trabaja-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Especialitzaci\u00f3 principal de Shymow.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-2\" role=\"rowheader\" scope=\"row\">Visibilitat en IA \/ GEO<\/th>\n<td data-label=\"Qu\u00e8 inclou\" headers=\"en-que-trabaja-tabla-row-2 en-que-trabaja-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">Diagn\u00f2stic de representaci\u00f3, an\u00e0lisi competitiva, fonts, autoritat, contingut, arquitectura, dades estructurades, SEO, implementaci\u00f3 i seguiment.<\/span><\/td>\n<td data-label=\"Quan s\u2019utilitza\" headers=\"en-que-trabaja-tabla-row-2 en-que-trabaja-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Quan el problema \u00e9s com una empresa \u00e9s trobada, interpretada, comparada, seleccionada o representada per sistemes generatius.<\/span><\/td>\n<td data-label=\"Paper dins de Shymow\" headers=\"en-que-trabaja-tabla-row-2 en-que-trabaja-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Aplicaci\u00f3 important de l\u2019especialitzaci\u00f3 de Shymow i una via d\u2019entrada per a professionals, pimes i organitzacions.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-3\" role=\"rowheader\" scope=\"row\">IA, RAG i agents<\/th>\n<td data-label=\"Qu\u00e8 inclou\" headers=\"en-que-trabaja-tabla-row-3 en-que-trabaja-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">Preparaci\u00f3 de coneixement, fonts fiables, context, permisos, estructures llegibles per m\u00e0quines, integraci\u00f3 i validaci\u00f3.<\/span><\/td>\n<td data-label=\"Quan s\u2019utilitza\" headers=\"en-que-trabaja-tabla-row-3 en-que-trabaja-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Quan assistents, RAG, agents o altres aplicacions necessiten consumir coneixement corporatiu.<\/span><\/td>\n<td data-label=\"Paper dins de Shymow\" headers=\"en-que-trabaja-tabla-row-3 en-que-trabaja-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Entorn d\u2019aplicaci\u00f3 de la infraestructura de coneixement.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-4\" role=\"rowheader\" scope=\"row\">Capacitats digitals<\/th>\n<td data-label=\"Qu\u00e8 inclou\" headers=\"en-que-trabaja-tabla-row-4 en-que-trabaja-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">SEO, contingut, arquitectura web, WordPress, branding, anal\u00edtica, dades estructurades, desenvolupament i mesura.<\/span><\/td>\n<td data-label=\"Quan s\u2019utilitza\" headers=\"en-que-trabaja-tabla-row-4 en-que-trabaja-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Quan una d\u2019aquestes capes \u00e9s necess\u00e0ria per resoldre el problema o implementar la soluci\u00f3.<\/span><\/td>\n<td data-label=\"Paper dins de Shymow\" headers=\"en-que-trabaja-tabla-row-4 en-que-trabaja-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Instruments d\u2019intervenci\u00f3; no defineixen per si sols Shymow ni formen una oferta generalista indiscriminada.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-5\" role=\"rowheader\" scope=\"row\">Diagn\u00f2stic i validaci\u00f3<\/th>\n<td data-label=\"Qu\u00e8 inclou\" headers=\"en-que-trabaja-tabla-row-5 en-que-trabaja-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">Auditoria, investigaci\u00f3, mesura, retest, QA, an\u00e0lisi de fonts i criteris d\u2019acceptaci\u00f3.<\/span><\/td>\n<td data-label=\"Quan s\u2019utilitza\" headers=\"en-que-trabaja-tabla-row-5 en-que-trabaja-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Abans d\u2019intervenir quan cal delimitar el problema i despr\u00e9s per comprovar-ne els resultats.<\/span><\/td>\n<td data-label=\"Paper dins de Shymow\" headers=\"en-que-trabaja-tabla-row-5 en-que-trabaja-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Part del m\u00e8tode, no el l\u00edmit del servei.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-6\" role=\"rowheader\" scope=\"row\">Implementaci\u00f3 i continu\u00eftat<\/th>\n<td data-label=\"Qu\u00e8 inclou\" headers=\"en-que-trabaja-tabla-row-6 en-que-trabaja-tabla-col-2\" role=\"cell\"><span class=\"sh-cell-value\">Desenvolupament, integraci\u00f3, desplegament, operaci\u00f3, documentaci\u00f3, handoff, manteniment i retirada quan correspon.<\/span><\/td>\n<td data-label=\"Quan s\u2019utilitza\" headers=\"en-que-trabaja-tabla-row-6 en-que-trabaja-tabla-col-3\" role=\"cell\"><span class=\"sh-cell-value\">Quan l\u2019an\u00e0lisi demostra que hi ha alguna cosa per construir, modificar o mantenir.<\/span><\/td>\n<td data-label=\"Paper dins de Shymow\" headers=\"en-que-trabaja-tabla-row-6 en-que-trabaja-tabla-col-4\" role=\"cell\"><span class=\"sh-cell-value\">Shymow pot executar a m\u00e9s de diagnosticar.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"visibilidad-y-representacion-title\" class=\"sh-section section dark atmosphere atmosphere-veils\" data-component=\"glosario-contextual\" data-motion=\"\" id=\"visibilidad-y-representacion\">\n<div aria-hidden=\"true\" class=\"atmosphere-art\"><i><\/i><i><\/i><i><\/i><\/div>\n<div class=\"sh-container sh-context-width container\">\n<div class=\"illustrated-section-heading\">\n<h2 id=\"visibilidad-y-representacion-title\">La visibilitat <span class=\"editorial-underline\">no significa \u00fanicament apar\u00e8ixer<\/span><\/h2>\n<p>Una empresa pot apar\u00e8ixer en una resposta generativa i, tot i aix\u00ed, perdre la decisi\u00f3:<\/p>\n<\/div>\n<div class=\"illustrated-layout visibility-lead visibility-text-only\">\n<div class=\"illustrated-copy\">\n<div class=\"sh-visibility-intro\">\n<ul class=\"sh-visibility-list reading-list\">\n<li>Pot ser present per\u00f2 estar descrita de manera massa gen\u00e8rica.<\/li>\n<li>Pot apar\u00e8ixer al costat de competidors per\u00f2 sense conservar all\u00f2 que la diferencia.<\/li>\n<li>Pot estar correctament identificada per\u00f2 associada \u00fanicament a una part de la seva oferta.<\/li>\n<li>Pot tenir prou evid\u00e8ncia per a una afirmaci\u00f3 i no per a una altra.<\/li>\n<li>Pot ser visible per\u00f2 no seleccionable.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sh-glossary-label\">\n<p>Per aix\u00f2 distingim entre:<\/p>\n<\/div>\n<dl class=\"sh-glossary\">\n<div class=\"sh-glossary-entry\">\n<dt>Pres\u00e8ncia:<\/dt>\n<dd>Estar disponible o apar\u00e8ixer.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Representaci\u00f3:<\/dt>\n<dd>Quina versi\u00f3 de l\u2019empresa es reconstrueix.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Diferenciaci\u00f3:<\/dt>\n<dd>Quins motius per diferenciar-la sobreviuen.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Comparaci\u00f3:<\/dt>\n<dd>Com queda situada davant d\u2019altres alternatives.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Selecci\u00f3:<\/dt>\n<dd>Si hi ha prou senyals rellevants perqu\u00e8 pugui formar part d\u2019una resposta o recomanaci\u00f3.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Validaci\u00f3:<\/dt>\n<dd>Quines fonts i evid\u00e8ncies permeten sostenir aquesta representaci\u00f3.<\/dd>\n<\/div>\n<\/dl>\n<div class=\"sh-editorial-note\">\n<p>No controlem la decisi\u00f3 final d\u2019un model extern. Ning\u00fa no t\u2019ho pot prometre. S\u00ed que podem treballar perqu\u00e8 disposi de millors condicions per reconstruir correctament una empresa i all\u00f2 que la diferencia.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"como-trabajamos-title\" class=\"sh-section sh-surface section ribbon-section pale\" data-component=\"proceso-numerado\" data-motion=\"\" id=\"como-trabajamos\"><svg aria-hidden=\"true\" class=\"contour-ribbon\" preserveaspectratio=\"none\" viewbox=\"0 0 1400 500\"><path d=\"M-80 130 C220 30 250 430 600 310 S1120 10 1480 160\"><\/path><path d=\"M-80 143 C220 42 250 438 600 320 S1120 24 1480 170\"><\/path><path d=\"M-80 156 C220 54 250 446 600 330 S1120 38 1480 180\"><\/path><path d=\"M-80 169 C220 66 250 454 600 340 S1120 52 1480 190\"><\/path><path d=\"M-80 182 C220 78 250 462 600 350 S1120 66 1480 200\"><\/path><path d=\"M-80 195 C220 90 250 470 600 360 S1120 80 1480 210\"><\/path><path d=\"M-80 208 C220 102 250 478 600 370 S1120 94 1480 220\"><\/path><\/svg><\/p>\n<div class=\"sh-container sh-context-width container\">\n<div class=\"sh-section-head sh-head-wide section-intro\">\n<h2 id=\"como-trabajamos-title\">Com treballem<\/h2>\n<\/div>\n<ol class=\"sh-method\" role=\"list\">\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">1.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>Investiguem<\/span><\/h3>\n<p>Entenem el negoci, el sistema i la decisi\u00f3 que volem observar. Quan el problema \u00e9s extern, tamb\u00e9 analitzem la visibilitat, la compet\u00e8ncia, les fonts i el comportament observable de cercadors i sistemes generatius.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">2.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>Detectem<\/span><\/h3>\n<p>Localitzem on es perd, es redueix, es contradiu o es fragmenta el coneixement.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">3.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>Delimitem<\/span><\/h3>\n<p>Separem el problema aparent del problema estructural: definim l\u2019abast, les fonts, els sistemes, les persones responsables i els criteris d\u2019\u00e8xit.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">4.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>Dissenyem<\/span><\/h3>\n<p>Convertim l\u2019an\u00e0lisi en decisions d\u2019arquitectura, coneixement, contingut, informaci\u00f3, mesura i tecnologia.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">5.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>Implementem<\/span><\/h3>\n<p>Si ho necessites, apliquem aquestes decisions sobre sistemes reals. La implementaci\u00f3 pot incloure contingut, arquitectura web, SEO, fonts, dades estructurades, desenvolupament, integracions o infraestructura de coneixement, segons el cas.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">6.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>Validem<\/span><\/h3>\n<p>Comprovem qu\u00e8 ha canviat i qu\u00e8 no. Quan depenem de cercadors o models externs, utilitzem observacions datades i distingim clarament entre evid\u00e8ncia, correlaci\u00f3 i all\u00f2 que no podem controlar.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/section>\n<section aria-labelledby=\"desde-barcelona-title\" class=\"sh-section sh-dark sh-location sh-ambient-section sh-closing section dark atmosphere atmosphere-edge\" data-component=\"cierre-accion\" data-motion=\"\" data-shymow-motion=\"ambient\" id=\"desde-barcelona\">\n<div aria-hidden=\"true\" class=\"atmosphere-art\"><i><\/i><i><\/i><i><\/i><i><\/i><\/div>\n<div class=\"container illustrated-section-heading\">\n<h2 id=\"desde-barcelona-title\">Des de Barcelona, per a empreses que no caben en una descripci\u00f3 simple<\/h2>\n<p>Treballem des de Barcelona amb professionals, pimes i organitzacions de m\u00e9s complexitat, en projectes nacionals i internacionals.<\/p>\n<\/div>\n<div class=\"sh-container sh-closing-content container illustrated-layout\">\n<div class=\"illustrated-copy\">\n<div class=\"sh-closing-copy\">\n<p>No cal tenir centenars d\u2019empleats perqu\u00e8 hi hagi un problema seri\u00f3s de representaci\u00f3. I tampoc totes les empreses grans necessiten infraestructura.<\/p>\n<p>Una professional pot necessitar que ChatGPT deixi de reduir la seva feina a una categoria gen\u00e8rica. Una pime pot necessitar apar\u00e8ixer millor davant dels seus competidors.<\/p>\n<p>Una empresa pot necessitar SEO, contingut o una arquitectura nova. 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6-6\"><\/path><\/svg><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sobre Shymow: infraestructura de coneixement, GEO i IA Shymow ajuda empreses i organitzacions a estructurar, representar i implementar coneixement perqu\u00e8 les persones, els cercadors i els sistemes d\u2019IA el puguin entendre i utilitzar millor. Treballem des de problemes de visibilitat en IA i GEO fins a infraestructures de coneixement Enterprise, utilitzant SEO, contingut, arquitectura, desenvolupament [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23958401","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23958401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/comments?post=23958401"}],"version-history":[{"count":0,"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/pages\/23958401\/revisions"}],"wp:attachment":[{"href":"https:\/\/shymow.es\/ca\/wp-json\/wp\/v2\/media?parent=23958401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}