{"id":23952635,"date":"2024-04-30T13:20:18","date_gmt":"2024-04-30T11:20:18","guid":{"rendered":"https:\/\/shymow.es\/about-jenn-ortiz-navarro-marketing-consultant\/"},"modified":"2026-07-26T21:32:28","modified_gmt":"2026-07-26T19:32:28","slug":"jenn-ortiz-navarro","status":"publish","type":"page","link":"https:\/\/shymow.es\/en\/jenn-ortiz-navarro\/","title":{"rendered":"Jenn Ortiz Navarro | Founder and Director of Shymow"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Jenn v6&#8243; module_class=&#8221;shymow-about-page-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; background_color=&#8221;#f7f8fa&#8221; custom_padding=&#8221;0px||0px||true|false&#8221;]<br \/>\n[et_pb_row module_class=&#8221;shymow-about-page-row&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221;]<br \/>\n[et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<br \/>\n[et_pb_code admin_label=&#8221;About Jenn \u00b7 styles v6&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style>\n.shymow-about-page-section.et_pb_section,\n.shymow-about-page-row.et_pb_row {\n  background: #f7f8fa;\n}<\/p>\n<p>.shymow-about-page-section.et_pb_section {\n  padding: 0 !important;\n}<\/p>\n<p>.shymow-about-page-row.et_pb_row {\n  width: 100% !important;\n  max-width: 100% !important;\n  padding: 0 !important;\n}<\/p>\n<p>.shymow-about-page-row .et_pb_column,\n.shymow-about-page-row .et_pb_code,\n.shymow-about-page-row .et_pb_code_inner,\n.shymow-about-page-row .et_pb_text,\n.shymow-about-page-row .et_pb_text_inner {\n  margin: 0 !important;\n  padding: 0 !important;\n}<\/p>\n<p>.shymow-about,\n    .shymow-about * {\n      box-sizing: border-box;\n    }<\/p>\n<p>    .shymow-about {\n      --sk-ink: #141416;\n      --sk-text: #353945;\n      --sk-muted: #626979;\n      --sk-navy: #20334f;\n      --sk-accent: #007a76;\n      --sk-accent-bright: #20d1cc;\n      --sk-accent-soft: #e8f7f6;\n      --sk-page: #f7f8fa;\n      --sk-surface: #ffffff;\n      --sk-border: #dfe3e8;\n      --sk-focus: #ffbf47;\n      --sk-shadow: 0 14px 34px rgba(32, 51, 79, 0.08);\n      max-width: 1000px;\n      margin: 0 auto;\n      padding: 26px 24px 52px;\n      color: var(--sk-text);\n      font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n      font-size: 17px;\n      line-height: 1.65;\n    }<\/p>\n<p>    .shymow-about a {\n      color: inherit;\n    }<\/p>\n<p>    .shymow-about .sk-skip-link {\n      position: absolute;\n      left: 16px;\n      top: -80px;\n      z-index: 20;\n      padding: 10px 14px;\n      border-radius: 8px;\n      background: var(--sk-ink);\n      color: #ffffff;\n      font-weight: 700;\n      text-decoration: none;\n    }<\/p>\n<p>    .shymow-about .sk-skip-link:focus {\n      top: 16px;\n    }<\/p>\n<p>    .shymow-about .sk-hero {\n      position: relative;\n      overflow: hidden;\n      padding: clamp(34px, 5.5vw, 56px);\n      border: 1px solid var(--sk-border);\n      border-radius: 20px;\n      background: var(--sk-surface);\n      box-shadow: var(--sk-shadow);\n    }<\/p>\n<p>    .shymow-about .sk-hero::before {\n      content: \"\";\n      position: absolute;\n      width: 180px;\n      height: 10px;\n      left: clamp(34px, 5.5vw, 56px);\n      top: 0;\n      border-radius: 0 0 999px 999px;\n      background: var(--sk-accent-bright);\n    }<\/p>\n<p>    .shymow-about .sk-eyebrow {\n      margin: 0 0 18px;\n      color: var(--sk-accent);\n      font-size: 0.82rem;\n      font-weight: 800;\n      letter-spacing: 0.08em;\n      line-height: 1.4;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about h1,\n    .shymow-about h2,\n    .shymow-about h3 {\n      color: var(--sk-ink);\n      font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n      letter-spacing: -0.035em;\n    }<\/p>\n<p>    .shymow-about h1,\n    .shymow-about h2 {\n      text-wrap: balance;\n    }<\/p>\n<p>    .shymow-about h1 {\n      max-width: 820px;\n      margin: 0;\n      font-size: clamp(2.45rem, 6vw, 4.75rem);\n      line-height: 1.02;\n    }<\/p>\n<p>    .shymow-about h2 {\n      margin: 0 0 18px;\n      font-size: clamp(1.7rem, 3.2vw, 2.4rem);\n      line-height: 1.14;\n    }<\/p>\n<p>    .shymow-about h3 {\n      margin: 0 0 10px;\n      font-size: 1.22rem;\n      line-height: 1.3;\n    }<\/p>\n<p>    .shymow-about p {\n      margin: 0 0 1.05em;\n    }<\/p>\n<p>    .shymow-about .sk-lead {\n      max-width: 780px;\n      margin: 22px 0 0;\n      color: var(--sk-text);\n      font-size: clamp(1.1rem, 2vw, 1.3rem);\n      line-height: 1.55;\n    }<\/p>\n<p>    .shymow-about .sk-snapshot {\n      display: grid;\n      grid-template-columns: 0.8fr 0.8fr 1.5fr;\n      margin: 24px 0 22px;\n      padding: 0;\n      border-top: 1px solid var(--sk-border);\n      border-bottom: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-snapshot div {\n      padding: 13px 18px 14px;\n      border-right: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-snapshot div:last-child {\n      border-right: 0;\n    }<\/p>\n<p>    .shymow-about .sk-snapshot dt {\n      margin: 0 0 2px;\n      color: var(--sk-accent);\n      font-size: 0.73rem;\n      font-weight: 850;\n      letter-spacing: 0.07em;\n      line-height: 1.35;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about .sk-snapshot dd {\n      margin: 0;\n      color: var(--sk-navy);\n      font-size: 0.95rem;\n      font-weight: 760;\n      line-height: 1.4;\n    }<\/p>\n<p>    .shymow-about .sk-section {\n      max-width: 820px;\n      margin: 0 auto;\n      padding: clamp(40px, 5vw, 56px) 20px 0;\n    }<\/p>\n<p>    .shymow-about .sk-quote {\n      margin: 28px 0 0;\n      padding: 6px 0 6px 24px;\n      border-left: 5px solid var(--sk-accent-bright);\n    }<\/p>\n<p>    .shymow-about .sk-quote p {\n      margin: 0;\n      color: var(--sk-navy);\n      font-size: clamp(1.18rem, 2.2vw, 1.5rem);\n      font-weight: 750;\n      letter-spacing: -0.025em;\n      line-height: 1.45;\n      text-align: left;\n      hyphens: none;\n    }<\/p>\n<p>    .shymow-about .sk-method {\n      display: grid;\n      gap: 12px;\n      margin: 24px 0;\n      padding: 0;\n      counter-reset: method;\n      list-style: none;\n    }<\/p>\n<p>    .shymow-about .sk-method li {\n      display: grid;\n      grid-template-columns: 48px 1fr;\n      gap: 16px;\n      padding: 18px 20px;\n      border: 1px solid var(--sk-border);\n      border-radius: 14px;\n      background: var(--sk-surface);\n      counter-increment: method;\n    }<\/p>\n<p>    .shymow-about .sk-method li::before {\n      content: \"0\" counter(method);\n      color: var(--sk-accent);\n      font-size: 0.88rem;\n      font-weight: 850;\n      letter-spacing: 0.05em;\n      line-height: 1.7;\n    }<\/p>\n<p>    .shymow-about .sk-method p {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-method strong {\n      display: block;\n      margin-bottom: 2px;\n      color: var(--sk-ink);\n      font-size: 1.08rem;\n    }<\/p>\n<p>    .shymow-about .sk-boundary {\n      margin-top: 22px;\n      padding: 20px 22px;\n      border-radius: 14px;\n      background: var(--sk-accent-soft);\n      color: #164846;\n    }<\/p>\n<p>    .shymow-about .sk-boundary p {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-scope-map {\n      margin: 26px 0;\n      padding: 0;\n      border-top: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-scope-row {\n      display: grid;\n      grid-template-columns: minmax(190px, 0.8fr) minmax(0, 1.45fr);\n      gap: 24px;\n      padding: 22px 0;\n      border-bottom: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-scope-row dt,\n    .shymow-about .sk-scope-row dd {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-scope-row dt {\n      color: var(--sk-navy);\n      font-weight: 800;\n      line-height: 1.4;\n    }<\/p>\n<p>    .shymow-about .sk-scope-index {\n      display: block;\n      margin-bottom: 5px;\n      color: var(--sk-accent);\n      font-size: 0.76rem;\n      font-weight: 850;\n      letter-spacing: 0.07em;\n    }<\/p>\n<p>    .shymow-about .sk-system-detail {\n      margin: 30px 0 28px;\n      padding: 26px 28px;\n      border-left: 5px solid var(--sk-accent);\n      border-radius: 0 16px 16px 0;\n      background: #f1f8f8;\n    }<\/p>\n<p>    .shymow-about .sk-system-detail h3 {\n      color: var(--sk-navy);\n    }<\/p>\n<p>    .shymow-about .sk-technical-label {\n      margin: 22px 0 10px;\n      color: var(--sk-accent);\n      font-size: 0.78rem;\n      font-weight: 850;\n      letter-spacing: 0.07em;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about .sk-primitives {\n      display: grid;\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n      gap: 1px;\n      margin: 0 0 20px;\n      overflow: hidden;\n      border: 1px solid var(--sk-border);\n      border-radius: 12px;\n      background: var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-primitives div {\n      padding: 16px 18px;\n      background: var(--sk-surface);\n    }<\/p>\n<p>    .shymow-about .sk-primitives dt,\n    .shymow-about .sk-primitives dd {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-primitives dt {\n      margin-bottom: 4px;\n      color: var(--sk-navy);\n      font-weight: 820;\n    }<\/p>\n<p>    .shymow-about .sk-primitives dd {\n      font-size: 0.94rem;\n      line-height: 1.5;\n    }<\/p>\n<p>    .shymow-about .sk-system-benefit {\n      color: var(--sk-navy);\n      font-weight: 750;\n    }<\/p>\n<p>    .shymow-about .sk-names {\n      color: var(--sk-navy);\n      font-weight: 750;\n    }<\/p>\n<p>    .shymow-about .sk-table-wrap {\n      margin: 26px 0 0;\n      overflow-x: auto;\n      border: 1px solid var(--sk-border);\n      border-radius: 14px;\n      background: var(--sk-surface);\n      box-shadow: none;\n    }<\/p>\n<p>    .shymow-about .sk-table-wrap:focus-visible {\n      outline: 4px solid var(--sk-focus);\n      outline-offset: 4px;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table {\n      width: 100%;\n      border-collapse: collapse;\n      color: var(--sk-text);\n      font-size: 0.94rem;\n      line-height: 1.55;\n      text-align: left;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table caption {\n      padding: 17px 20px;\n      border-bottom: 1px solid var(--sk-border);\n      background: var(--sk-accent-soft);\n      color: var(--sk-navy);\n      font-size: 1.12rem;\n      font-weight: 820;\n      line-height: 1.35;\n      text-align: left;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table thead th {\n      padding: 13px 18px;\n      background: var(--sk-navy);\n      color: #ffffff;\n      font-size: 0.78rem;\n      font-weight: 800;\n      letter-spacing: 0.06em;\n      text-transform: uppercase;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody th,\n    .shymow-about .sk-authority-table tbody td {\n      padding: 15px 18px;\n      border-bottom: 1px solid var(--sk-border);\n      vertical-align: top;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody th {\n      width: 29%;\n      background: #f8fafb;\n      color: var(--sk-navy);\n      font-weight: 780;\n      text-align: left;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody td {\n      text-align: left;\n      hyphens: none;\n      overflow-wrap: break-word;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody td[data-label]::before {\n      display: none;\n    }<\/p>\n<p>    .shymow-about .sk-comparison-table tbody th {\n      width: 26%;\n    }<\/p>\n<p>    .shymow-about .sk-experience-table tbody th {\n      width: 24%;\n    }<\/p>\n<p>    .shymow-about .sk-experience-table tbody td:nth-child(2) {\n      width: 51%;\n    }<\/p>\n<p>    .shymow-about .sk-authority-table tbody tr:last-child th,\n    .shymow-about .sk-authority-table tbody tr:last-child td {\n      border-bottom: 0;\n    }<\/p>\n<p>    .shymow-about .sk-faq {\n      max-width: 820px;\n      margin: clamp(42px, 6vw, 62px) auto 0;\n      padding: clamp(28px, 4.5vw, 42px);\n      border: 1px solid var(--sk-border);\n      border-radius: 22px;\n      background: var(--sk-surface);\n      box-shadow: var(--sk-shadow);\n    }<\/p>\n<p>    .shymow-about .sk-faq-intro {\n      max-width: 700px;\n      margin-top: -8px;\n      color: var(--sk-muted);\n      text-align: left;\n      hyphens: none;\n    }<\/p>\n<p>    .shymow-about .sk-faq-item {\n      border-top: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-faq-item:last-child {\n      border-bottom: 1px solid var(--sk-border);\n    }<\/p>\n<p>    .shymow-about .sk-faq-question {\n      position: relative;\n      padding: 18px 48px 18px 0;\n      color: var(--sk-ink);\n      cursor: pointer;\n      font-size: 1.08rem;\n      font-weight: 780;\n      line-height: 1.45;\n      list-style: none;\n    }<\/p>\n<p>    .shymow-about .sk-faq-question::-webkit-details-marker {\n      display: none;\n    }<\/p>\n<p>    .shymow-about .sk-faq-question::after {\n      content: \"+\";\n      position: absolute;\n      right: 6px;\n      top: 50%;\n      width: 30px;\n      height: 30px;\n      border-radius: 50%;\n      background: var(--sk-accent-soft);\n      color: var(--sk-accent);\n      font-size: 1.35rem;\n      line-height: 28px;\n      text-align: center;\n      transform: translateY(-50%);\n    }<\/p>\n<p>    .shymow-about .sk-faq-item[open] .sk-faq-question::after {\n      content: \"\u2212\";\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer {\n      padding: 0 50px 18px 0;\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer p {\n      margin: 0;\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer ul {\n      margin: 0 0 20px;\n      padding-left: 1.25rem;\n    }<\/p>\n<p>    .shymow-about .sk-faq-answer li + li {\n      margin-top: 12px;\n    }<\/p>\n<p>    .shymow-about .sk-cta {\n      max-width: 900px;\n      margin: clamp(44px, 6vw, 64px) auto 0;\n      padding: clamp(34px, 5vw, 50px);\n      border-radius: 18px;\n      background: var(--sk-navy);\n      color: #ffffff;\n      text-align: center;\n    }<\/p>\n<p>    .shymow-about .sk-cta h2 {\n      color: #ffffff;\n    }<\/p>\n<p>    .shymow-about .sk-cta p {\n      max-width: 650px;\n      margin: 0 auto 28px;\n      color: #e5edf7;\n      font-size: 1.08rem;\n      text-align: center;\n      hyphens: none;\n    }<\/p>\n<p>    .shymow-about .sk-button {\n      display: inline-flex;\n      align-items: center;\n      justify-content: center;\n      min-height: 52px;\n      padding: 14px 26px;\n      border: 2px solid transparent;\n      border-radius: 999px;\n      background: var(--sk-accent-bright);\n      color: var(--sk-ink);\n      font-weight: 850;\n      line-height: 1.25;\n      text-decoration: none;\n      transition: background-color 160ms ease, transform 160ms ease;\n    }<\/p>\n<p>    .shymow-about .sk-button:hover {\n      background: #79ebe7;\n      transform: translateY(-2px);\n    }<\/p>\n<p>    .shymow-about .sk-button:focus-visible,\n    .shymow-about .sk-faq-question:focus-visible,\n    .shymow-about .sk-skip-link:focus-visible {\n      outline: 4px solid var(--sk-focus);\n      outline-offset: 4px;\n    }<\/p>\n<p>    @media (max-width: 740px) {\n      .shymow-about {\n        padding: 16px 12px 40px;\n        font-size: 16px;\n      }<\/p>\n<p>      .shymow-about .sk-hero {\n        padding: 32px 20px 28px;\n        border-radius: 18px;\n      }<\/p>\n<p>      .shymow-about .sk-hero::before {\n        left: 20px;\n        width: 140px;\n      }<\/p>\n<p>      .shymow-about h1 {\n        font-size: clamp(2.2rem, 12vw, 3.2rem);\n      }<\/p>\n<p>      .shymow-about .sk-section {\n        padding: 36px 8px 0;\n      }<\/p>\n<p>      .shymow-about .sk-snapshot {\n        grid-template-columns: 1fr;\n      }<\/p>\n<p>      .shymow-about .sk-snapshot div {\n        border-right: 0;\n        border-bottom: 1px solid var(--sk-border);\n      }<\/p>\n<p>      .shymow-about .sk-snapshot div:last-child {\n        border-bottom: 0;\n      }<\/p>\n<p>      .shymow-about .sk-scope-row {\n        grid-template-columns: 1fr;\n        gap: 8px;\n      }<\/p>\n<p>      .shymow-about .sk-system-detail {\n        padding: 24px 20px;\n      }<\/p>\n<p>      .shymow-about .sk-primitives {\n        grid-template-columns: 1fr;\n      }<\/p>\n<p>      .shymow-about .sk-faq {\n        padding: 28px 20px;\n        border-radius: 18px;\n      }<\/p>\n<p>      .shymow-about .sk-faq-answer {\n        padding-right: 0;\n      }<\/p>\n<p>      .shymow-about .sk-cta {\n        padding: 32px 20px;\n        border-radius: 18px;\n      }<\/p>\n<p>      .shymow-about .sk-hero > p:not(.sk-eyebrow),\n      .shymow-about .sk-section > p,\n      .shymow-about .sk-faq-answer > p {\n        text-align: left;\n        -webkit-hyphens: none;\n        hyphens: none;\n        overflow-wrap: anywhere;\n      }\n    }<\/p>\n<p>    @media (max-width: 620px) {\n      .shymow-about p,\n      .shymow-about .sk-authority-table tbody td {\n        text-align: left;\n        hyphens: none;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table thead {\n        position: absolute;\n        width: 1px;\n        height: 1px;\n        padding: 0;\n        margin: -1px;\n        overflow: hidden;\n        clip: rect(0, 0, 0, 0);\n        white-space: nowrap;\n        border: 0;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table,\n      .shymow-about .sk-authority-table tbody,\n      .shymow-about .sk-authority-table tr,\n      .shymow-about .sk-authority-table tbody th,\n      .shymow-about .sk-authority-table tbody td {\n        display: block;\n        width: 100%;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table caption {\n        display: block;\n        width: 100%;\n        box-sizing: border-box;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody tr {\n        padding: 15px 18px;\n        border-bottom: 1px solid var(--sk-border);\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody th,\n      .shymow-about .sk-authority-table tbody td {\n        padding: 0;\n        border: 0;\n        background: transparent;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody th {\n        margin-bottom: 5px;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody td[data-label] {\n        margin-top: 12px;\n      }<\/p>\n<p>      .shymow-about .sk-authority-table tbody td[data-label]::before {\n        display: block;\n        margin-bottom: 3px;\n        color: var(--sk-accent);\n        content: attr(data-label);\n        font-size: 0.72rem;\n        font-weight: 850;\n        letter-spacing: 0.06em;\n        text-transform: uppercase;\n      }\n    }<\/p>\n<p>    @media (max-width: 430px) {\n      .shymow-about .sk-method li {\n        grid-template-columns: 1fr;\n        gap: 4px;\n        padding: 20px;\n      }<\/p>\n<p>      .shymow-about .sk-quote {\n        padding-left: 20px;\n      }\n    }<\/p>\n<p>    @media (prefers-reduced-motion: reduce) {\n      .shymow-about .sk-button {\n        transition: none;\n      }<\/p>\n<p>      .shymow-about .sk-button:hover {\n        transform: none;\n      }\n    }<\/p>\n<p>    @media print {\n.shymow-about {\n        max-width: none;\n        padding: 0;\n      }<\/p>\n<p>      .shymow-about .sk-hero,\n      .shymow-about .sk-faq,\n      .shymow-about .sk-system-detail,\n      .shymow-about .sk-table-wrap {\n        box-shadow: none;\n      }<\/p>\n<p>      .shymow-about .sk-faq-item {\n        display: block;\n      }\n    }\n<\/style>\n<p>[\/et_pb_code]<br \/>\n[et_pb_text admin_label=&#8221;About Jenn \u00b7 translatable content v6&#8243; module_class=&#8221;shymow-about-page-content&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"contenido-sobre-jenn\" class=\"shymow-about\">\n    <a class=\"sk-skip-link\" href=\"#historia-jenn\">Skip to content<\/a><\/p>\n<header class=\"sk-hero\" id=\"historia-jenn\">\n<p class=\"sk-eyebrow\">Jenn Ortiz Navarro \u00b7 Founder and Director of Shymow<\/p>\n<h1>Businesses do much more than they show. AI shouldn\u2019t have to guess.<\/h1>\n<p class=\"sk-lead\">And they often change faster than their pages. I founded Shymow in 2015, after years working in marketing, digital strategy, SEO and digital advertising. Today I lead it to close that gap: we structure what your business knows, does and can demonstrate so that people and AI assistants have verifiable facts, rather than gaps they must fill with assumptions.<\/p>\n<dl class=\"sk-snapshot\" aria-label=\"Career at a glance\">\n<div>\n<dt>Digital career<\/dt>\n<dd>Since 2008<\/dd>\n<\/p><\/div>\n<div>\n<dt>Shymow<\/dt>\n<dd>I founded it in 2015<\/dd>\n<\/p><\/div>\n<div>\n<dt>Current work<\/dt>\n<dd>Leading Shymow and our own knowledge governance system<\/dd>\n<\/p><\/div>\n<\/dl>\n<p>I have seen the same problem recur: businesses gain experience, refine their services and find their own way of working, yet online they still appear simpler, older or more generic than the real business.<\/p>\n<blockquote class=\"sk-quote\">\n<p>When knowledge is neither clear nor governed, every page, document or assistant can end up reconstructing a different version of the business.<\/p>\n<\/blockquote>\n<\/header>\n<section class=\"sk-section\" aria-labelledby=\"estrategia-conocimiento\">\n<h2 id=\"estrategia-conocimiento\">How can there be strategy without knowledge?<\/h2>\n<p>That question sums up how I work. Before rewriting a page or choosing a tool, I need to understand what someone must know to choose that business and which facts support that choice.<\/p>\n<ol class=\"sk-method\">\n<li>\n<p><strong>Identify.<\/strong> I understand the business, find the value the team has come to take for granted and look for what has been lost or contradicted across pages, data and sources. I also run dated tests to observe what search engines and assistants retrieve and omit.<\/p>\n<\/li>\n<li>\n<p><strong>Decide.<\/strong> I separate what the organisation can demonstrate from what it merely wants to claim, and define what must be clear: identity, offer, audiences, evidence and limits.<\/p>\n<\/li>\n<li>\n<p><strong>Coordinate and verify.<\/strong> I turn that definition into content, information, measurement and technology decisions, with criteria for verifying the implementation.<\/p>\n<\/li>\n<\/ol>\n<p>The result is not necessarily more content. It is a more faithful representation of the business, actionable priorities and a way to verify the work.<\/p>\n<div class=\"sk-boundary\" aria-label=\"Limit of control\">\n<p>I can work on the sources a business controls and observe what third parties show at a particular point in time. <strong>I cannot decide what ChatGPT, Gemini or another external platform will answer. It would not be honest to promise that.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"dos-profundidades\">\n<h2 id=\"dos-profundidades\">One problem, two levels of intervention<\/h2>\n<p>They are not chosen according to the size of the business, but according to where the mismatch originates.<\/p>\n<dl class=\"sk-scope-map\">\n<div class=\"sk-scope-row\">\n<dt><span class=\"sk-scope-index\">01<\/span>When the problem is concentrated on the website<\/dt>\n<dd>The business knows who it is, what it offers and what it can demonstrate, but its website does not represent that clearly. In that case, a focused intervention covering strategy, key pages, information architecture, content, structured data and technical checks may be enough.<\/dd>\n<\/p><\/div>\n<div class=\"sk-scope-row\">\n<dt><span class=\"sk-scope-index\">02<\/span>When the knowledge itself also needs structure<\/dt>\n<dd>Valid information is distributed across sources, versions, teams and decisions. The website is no longer the only unit of work: before publishing, it is necessary to decide what knowledge exists, how it is classified, which relationships it maintains, what evidence supports it, which version is current and who can review or approve it.<\/dd>\n<\/p><\/div>\n<\/dl>\n<section class=\"sk-system-detail\" aria-labelledby=\"sistema-propio\">\n<h3 id=\"sistema-propio\">The second level requires a system<\/h3>\n<p>At Shymow, we develop and evolve our own knowledge governance and engineering system. Its architecture models knowledge as identifiable, classified objects: it makes explicit what they are, what function they fulfil and what kind of claim they contain; it also allows them to be related and associated with evidence where appropriate. It records their version and governance status too.<\/p>\n<p class=\"sk-technical-label\">Its technical signature<\/p>\n<dl class=\"sk-primitives\">\n<div>\n<dt>Unit<\/dt>\n<dd>Objects with explicit identity, function and classification.<\/dd>\n<\/p><\/div>\n<div>\n<dt>Context<\/dt>\n<dd>Relationships, sources and evidence that can be associated where appropriate.<\/dd>\n<\/p><\/div>\n<div>\n<dt>Governance<\/dt>\n<dd>Version, status and validation criteria.<\/dd>\n<\/p><\/div>\n<div>\n<dt>Representations<\/dt>\n<dd>A canonical source visible to people and machine-readable JSON and Markdown outputs.<\/dd>\n<\/p><\/div>\n<\/dl>\n<p class=\"sk-system-benefit\">This allows an organisation to review, approve and reuse knowledge while reducing its dependence on scattered versions and the need to reconstruct its context each time.<\/p>\n<p>The software maintains that governed record and generates its representations. The system has already been implemented in software and continues to be developed and to evolve. It is not yet presented as a finished product: the work is approached in agreed phases.<\/p>\n<\/section>\n<h3>What changes according to where the problem originates<\/h3>\n<div class=\"sk-table-wrap\" role=\"region\" aria-label=\"Diagnostic comparison of the two levels of intervention\" tabindex=\"0\">\n<table class=\"sk-authority-table sk-comparison-table\">\n<caption>The two levels, at a glance<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Diagnostic question<\/th>\n<th scope=\"col\">Website level<\/th>\n<th scope=\"col\">System level<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Where does the mismatch originate?<\/th>\n<td data-label=\"Website level\">In the public representation: offer, pages, content or technical signals.<\/td>\n<td data-label=\"System level\">In knowledge distributed across sources, versions, teams and decisions.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">What do we work on?<\/th>\n<td data-label=\"Website level\">Strategy, information architecture, content, structured data and checks within a defined website scope.<\/td>\n<td data-label=\"System level\">Knowledge objects, classification, relationships, evidence, versions, statuses and governance rules implemented in software.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">What output do we control?<\/th>\n<td data-label=\"Website level\">A clearer web representation and defined implementation priorities.<\/td>\n<td data-label=\"System level\">A governed record, canonical sources and machine-readable representations.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>They are not two equivalent plans, nor one route for small businesses and another for large ones. The diagnosis determines the level and phase each problem requires.<\/p>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"preguntas-antes-metodo\">\n<h2 id=\"preguntas-antes-metodo\">The method came later; the questions were already there<\/h2>\n<p>Long before generative AI became a commercial category, I was already interested in how we build, transmit and lose knowledge. That concern guided my educational choices: I hold a degree in Humanities, specialising in Cultural Management; a degree in Advertising and Public Relations; and a master\u2019s degree in the Information and Knowledge Society, on the research track.<\/p>\n<p>Then came years of marketing, digital strategy, SEO, digital advertising, content and web project management. AI changed the scale of the problem, not the thread running through my career. Over time, I recognised the same concern in different work: how to represent what we know without simplifying it until it becomes distorted, and how to allow that representation to evolve when better facts or perspectives emerge.<\/p>\n<p>Today, I put that foundation into practice by leading Shymow. I have created my own knowledge governance and engineering system. I am fortunate to have an exceptional technical team that turns that vision into a technological reality.<\/p>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"marcos-trayectoria\">\n<h2 id=\"marcos-trayectoria\">A career built across different settings<\/h2>\n<p>I have worked mainly with small businesses and specialist B2B firms, as well as with larger brands, editorial projects and media outlets. That variety matters more than a list of logos: it has required me to translate value, coordinate people, organise information and connect commercial decisions with systems capable of executing them.<\/p>\n<div class=\"sk-table-wrap\" role=\"region\" aria-label=\"Jenn Ortiz Navarro\u2019s areas of experience\" tabindex=\"0\">\n<table class=\"sk-authority-table sk-experience-table\">\n<caption>Areas of experience, at a glance<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Setting<\/th>\n<th scope=\"col\">Work and learning<\/th>\n<th scope=\"col\">References<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Small businesses and specialist B2B firms<\/th>\n<td data-label=\"Work and learning\">Strategy, SEO, content and digital representation. I learnt to identify the value a team has come to take for granted and still cannot explain.<\/td>\n<td data-label=\"References\">Most of my professional career since 2008.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Larger-scale brands and content<\/th>\n<td data-label=\"Work and learning\">Editorial and SEO work within structures involving volume, shared criteria and a need for consistency.<\/td>\n<td data-label=\"References\">By 2015, Westwing was already working with me directly on SEO projects.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Editorial projects with media outlets<\/th>\n<td data-label=\"Work and learning\">Establishing relationships, the homepage, SEO guidelines, keywords, liaison with media outlets and coordination of writers.<\/td>\n<td data-label=\"References\">La Vanguardia and Mundo Deportivo, through Ever-Growing, which provided the platform and technical development.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Shymow and knowledge systems<\/th>\n<td data-label=\"Work and learning\">I founded Shymow and today I lead it, supported by my own knowledge governance and engineering system. None of this would be possible without my incredible technical team, who turn this vision into a tangible technological reality.<\/td>\n<td data-label=\"References\">Shymow since 2015 and the system we are currently developing and evolving.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>The names support specific work; they do not, by themselves, sum up my career.<\/p>\n<\/section>\n<section class=\"sk-section\" aria-labelledby=\"contextos-conectados\">\n<h2 id=\"contextos-conectados\">What connects both contexts<\/h2>\n<p>AI is part of the current problem, but it does not explain all of my work. GEO, AEO, SEO, content and structured data can form part of a website intervention. At the second level, they are components of a broader knowledge governance and engineering architecture.<\/p>\n<p>I read a website \u2014 and the system supporting it \u2014 as a commercial narrative, a decision, an experience, data and a technical representation. This is how I connect offer, content, measurement and implementation without treating them as isolated pieces.<\/p>\n<p>Preserving meaning does not mean freezing it. It means making clear which version is current, which facts support it and what must change when the business changes.<\/p>\n<blockquote class=\"sk-quote\">\n<p>I do not add technology to make a business look modern. I use it when it helps preserve what the business knows, explain what it does more clearly and support what it claims with facts.<\/p>\n<\/blockquote>\n<\/section>\n<section class=\"sk-faq\" aria-labelledby=\"preguntas-frecuentes\">\n<h2 id=\"preguntas-frecuentes\">Frequently asked questions about Shymow and my work<\/h2>\n<p class=\"sk-faq-intro\">Labels help locate a problem; they are not enough to define its scope. These answers explain what we do, how the two levels work together and what can and cannot be promised.<\/p>\n\n<\/section>\n<section class=\"sk-cta\" aria-labelledby=\"cta-sobre-jenn\">\n<h2 id=\"cta-sobre-jenn\">If your business knows more than it manages to explain, let\u2019s talk.<\/h2>\n<p>The first step is not to choose a tool, but to understand what is being left out and where the problem originates.<\/p>\n<p>      <a class=\"sk-button\" href=\"\/en\/contact\/\" data-analytics-cta=\"Request a conversation\">Request a conversation<\/a><br \/>\n    <\/section>\n<\/p><\/div>\n<p>[\/et_pb_text]<br \/>\n[\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skip to content Jenn Ortiz Navarro \u00b7 Founder and Director of Shymow Businesses do much more than they show. AI shouldn\u2019t have to guess. And they often change faster than their pages. I founded Shymow in 2015, after years working in marketing, digital strategy, SEO and digital advertising. 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