{"id":23958403,"date":"2026-09-13T23:53:15","date_gmt":"2026-09-13T21:53:15","guid":{"rendered":"https:\/\/shymow.es\/?page_id=23958403"},"modified":"2026-09-13T23:54:47","modified_gmt":"2026-09-13T21:54:47","slug":"about-shymow","status":"publish","type":"page","link":"https:\/\/shymow.es\/en\/about-shymow\/","title":{"rendered":"About Shymow"},"content":{"rendered":"<div class=\"sh-home\" data-version=\"v03\" id=\"shymow-home\">\n<section aria-labelledby=\"home-title\" class=\"sh-hero sh-has-motion\" data-component=\"hero-movement\" data-shymow-motion=\"hero\" id=\"inicio\"><canvas aria-hidden=\"true\" class=\"sh-motion-canvas\"><\/canvas><\/p>\n<div class=\"sh-container\">\n<div class=\"sh-hero-inner\">\n<div class=\"sh-hero-text\">\n<h1 id=\"home-title\">About Shymow: knowledge infrastructure, GEO and AI<\/h1>\n<div class=\"sh-hero-copy\">\n<p>Shymow helps companies and organisations to <strong>structure, represent and implement knowledge<\/strong> so that people, search engines and AI systems can understand and use it better.<\/p>\n<p>We work on everything from AI visibility and GEO issues to Enterprise knowledge infrastructures, using SEO, content, architecture, development and other digital capabilities when they form part of the solution.<\/p>\n<\/div>\n<div class=\"sh-actions\"><a class=\"sh-button\" href=\"#en-que-trabaja\"><span class=\"sh-button-label\">Explore our capabilities<\/span><span aria-hidden=\"true\" class=\"sh-arrow\">\u2193<\/span><\/a><\/div>\n<\/div>\n<div aria-hidden=\"true\" class=\"sh-hero-art\"><svg aria-hidden=\"true\" class=\"sh-motion-fallback sh-graph-fallback\" focusable=\"false\" viewBox=\"0 0 720 620\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\" stroke=\"#20D1CC\" stroke-linecap=\"round\"><path d=\"M345.61,312.39Q272.17,218.61 233.85,105.84\" opacity=\"0.52\" stroke-width=\"1.2\"><\/path><path d=\"M345.61,312.39Q419.08,222.74 518.05,162.41\" opacity=\"0.52\" stroke-width=\"1.2\"><\/path><path 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r=\"0.7\"><\/circle><circle cx=\"460.09\" cy=\"238.03\" fill=\"#20D1CC\" opacity=\".55\" r=\"0.7\"><\/circle><circle cx=\"398.96\" cy=\"279.17\" fill=\"#FCFCFD\" opacity=\".55\" r=\"0.7\"><\/circle><\/svg><\/div>\n<\/div>\n<\/div>\n<p><button aria-label=\"Pause this page's animations\" aria-pressed=\"false\" class=\"sh-motion-control\" data-motion-toggle=\"\" hidden=\"\" type=\"button\"><svg aria-hidden=\"true\" class=\"sh-icon-pause\" viewBox=\"0 0 16 16\"><path d=\"M5.5 3.5v9M10.5 3.5v9\"><\/path><\/svg><svg aria-hidden=\"true\" class=\"sh-icon-play\" viewBox=\"0 0 16 16\"><path d=\"M5 3.5 12 8 5 12.5Z\"><\/path><\/svg><span>Pause motion<\/span><\/button><\/section>\n<section aria-labelledby=\"que-te-trae-title\" class=\"sh-section sh-routes\" data-component=\"interlinking\" id=\"que-te-trae\">\n<div class=\"sh-container\">\n<div class=\"sh-routes-top\">\n<h2 id=\"que-te-trae-title\">What brings you to Shymow?<\/h2>\n<nav aria-label=\"Content links\" class=\"sh-tags\"><a href=\"#que-problema-resuelve\">Explore what we do <span aria-hidden=\"true\">\u2193<\/span><\/a><a href=\"#como-trabajamos\">See how we work <span aria-hidden=\"true\">\u2193<\/span><\/a><\/nav>\n<\/div>\n<div class=\"sh-route-grid\">\n<article class=\"sh-route-card\">\n<h3>I want to improve how my company appears and is understood in AI<\/h3>\n<p>Visibility, comparison, competition, GEO and representation in generative systems.<\/p>\n<div class=\"sh-card-action\"><a class=\"sh-link\" href=\"https:\/\/shymow.es\/en\/geo-agency-services-seo-for-ai\/\">See AI visibility<span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/article>\n<article class=\"sh-route-card\">\n<h3>I have knowledge scattered across teams, sources or systems<\/h3>\n<p>Infrastructure, governance, entities, evidence, RAG, agents and traceability.<\/p>\n<div class=\"sh-card-action\"><a class=\"sh-link\" href=\"https:\/\/shymow.es\/en\/knowledge-infrastructure\/\">See knowledge infrastructure<span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/article>\n<article class=\"sh-route-card\">\n<h3>I need to solve a specific digital problem<\/h3>\n<p>SEO, web, content, branding, WordPress or development when that is the appropriate layer.<\/p>\n<div class=\"sh-card-action\"><a class=\"sh-link\" href=\"https:\/\/shymow.es\/en\/agency-prices\/\">See digital services<span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"conservar-title\" class=\"sh-section sh-purpose\" data-component=\"cierre-accion\" id=\"conservar-el-significado\">\n<div class=\"sh-container\">\n<div class=\"sh-purpose-panel\">\n<div>\n<h2 id=\"conservar-title\">We build systems so that knowledge retains its meaning<\/h2>\n<p>If your organisation knows more than its websites, tools or AI systems can represent correctly, we can start by understanding where that loss occurs.<\/p>\n<\/div>\n<div class=\"sh-purpose-action\"><a class=\"sh-button\" href=\"https:\/\/shymow.es\/en\/contact\/\"><span class=\"sh-button-label\">Assess my case with Shymow<\/span><span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"origen-title\" class=\"sh-section sh-history\" data-component=\"lectura-editorial\" id=\"origen\">\n<div class=\"sh-container sh-reading sh-history-layout\">\n<h2 id=\"origen-title\">Shymow began in digital. <span class=\"sh-title-line\">The problem became deeper.<\/span><\/h2>\n<div class=\"sh-history-lead\">\n<p>Shymow was founded in Barcelona in 2015 by <a href=\"https:\/\/shymow.es\/en\/jenn-ortiz-navarro\/\">Jenn Ortiz Navarro<\/a> after years working in digital strategy, SEO, advertising, content and web projects.<\/p>\n<p>During that period, a question emerged that would end up running through apparently different kinds of work:<\/p>\n<\/div>\n<blockquote class=\"sh-history-question\">\n<p><strong>Why can a company do far more than its systems are able to explain about it?<\/strong><\/p>\n<\/blockquote>\n<div class=\"sh-history-body\">\n<p>Companies change. Their services evolve. They accumulate experience, specialisation, processes, decisions and knowledge. But that evolution does not always reach the following coherently:<\/p>\n<ul class=\"sh-source-grid\">\n<li>their websites;<\/li>\n<li>their documents;<\/li>\n<li>their databases;<\/li>\n<li>their teams;<\/li>\n<li>their tools;<\/li>\n<li>their search engines;<\/li>\n<li>the external sources that talk about them;<\/li>\n<li>or the AI systems that try to reconstruct them.<\/li>\n<\/ul>\n<p>For years, this mismatch could appear as a communication, SEO, web architecture, content or positioning problem. Generative artificial intelligence has made something deeper visible: <strong>when knowledge is not sufficiently structured or well represented, each system can reconstruct a different version of the same organisation.<\/strong><\/p>\n<p>And when that reconstruction loses services, differences, evidence or context, the issue is not merely factual. It can also affect:<\/p>\n<ul class=\"sh-check-list\">\n<li>whether a company appears;<\/li>\n<li>how it compares with others;<\/li>\n<li>which attributes it retains;<\/li>\n<li>what specialisation is lost;<\/li>\n<li>and which reasons remain available to choose or recommend it.<\/li>\n<\/ul>\n<p>That problem now defines a central part of Shymow&#8217;s work.<\/p>\n<div class=\"sh-actions\"><a class=\"sh-link\" href=\"https:\/\/shymow.es\/en\/agency-prices\/\">See digital services<span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"de-representacion-a-conocimiento-title\" class=\"sh-section sh-surface\" data-component=\"texto-nota\" id=\"de-representacion-a-conocimiento\">\n<div class=\"sh-container\">\n<div class=\"sh-section-head sh-head-wide\">\n<h2 id=\"de-representacion-a-conocimiento-title\">From representing companies to structuring knowledge<\/h2>\n<\/div>\n<div class=\"sh-centered-intro\">\n<p>Shymow&#8217;s evolution is not about abandoning everything that came before. It is about having reached a deeper layer of the same problem.<\/p>\n<\/div>\n<ul class=\"sh-competencies\">\n<li><strong>SEO<\/strong> taught us to observe how a machine discovers, organises and prioritises information.<\/li>\n<li><strong>Digital strategy<\/strong>, to identify what a person needs to understand before making a decision.<\/li>\n<li><strong>Content<\/strong>, to turn complex knowledge into understandable arguments without losing what differentiates a company.<\/li>\n<li><strong>Web architecture<\/strong>, to establish relationships and hierarchies.<\/li>\n<li><strong>Measurement<\/strong>, to separate impressions from observable behaviour.<\/li>\n<li><strong>Competitive analysis<\/strong>, to observe which signals make some companies retrievable, comparable or selectable over others.<\/li>\n<li><strong>Development<\/strong>, to turn decisions into usable systems.<\/li>\n<\/ul>\n<div class=\"sh-editorial-note\">\n<p>And work with generative systems added a new requirement: <strong>knowledge must be able to retain identity, context, provenance, differentiation and authority when it is no longer contained in a single page or application.<\/strong> This is where knowledge infrastructure begins.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"que-problema-resuelve-title\" class=\"sh-section\" data-component=\"comparacion\" id=\"que-problema-resuelve\">\n<div class=\"sh-container\">\n<div class=\"sh-section-head sh-head-wide\">\n<h2 id=\"que-problema-resuelve-title\">What problem does Shymow solve?<\/h2>\n<\/div>\n<div class=\"sh-table-disclosure\" data-table-disclosure><button aria-controls=\"que-problema-resuelve-tabla-preview\" aria-expanded=\"false\" class=\"sh-table-disclosure__toggle\" type=\"button\"><span class=\"sh-table-disclosure__label sh-table-disclosure__label--closed\">View full table<\/span><span class=\"sh-table-disclosure__label sh-table-disclosure__label--open\">Hide table<\/span><\/button><\/p>\n<div class=\"sh-table-disclosure__content\" id=\"que-problema-resuelve-tabla-preview\">\n<div class=\"sh-table-frame\">\n<table aria-labelledby=\"que-problema-resuelve-title\" class=\"sh-table\" data-layout=\"compact-records\" id=\"que-problema-resuelve-tabla\" role=\"table\">\n<thead role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-col-1\" role=\"columnheader\" scope=\"col\">The problem appears in\u2026<\/th>\n<th id=\"que-problema-resuelve-tabla-col-2\" role=\"columnheader\" scope=\"col\">What is happening<\/th>\n<th id=\"que-problema-resuelve-tabla-col-3\" role=\"columnheader\" scope=\"col\">What Shymow does<\/th>\n<th id=\"que-problema-resuelve-tabla-col-4\" role=\"columnheader\" scope=\"col\">What we aim to achieve<\/th>\n<\/tr>\n<\/thead>\n<tbody role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-1\" role=\"rowheader\" scope=\"row\">Organisational knowledge<\/th>\n<td data-label=\"What is happening\" headers=\"que-problema-resuelve-tabla-row-1 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What is happening<\/span><span class=\"sh-cell-value\">Sources, teams or systems maintain different versions; it is not clear what is valid, current or authorised.<\/span><\/td>\n<td data-label=\"What Shymow does\" headers=\"que-problema-resuelve-tabla-row-1 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What Shymow does<\/span><span class=\"sh-cell-value\">We structure entities, relationships, sources, evidence, authority, currency and rules of use.<\/span><\/td>\n<td data-label=\"What we aim to achieve\" headers=\"que-problema-resuelve-tabla-row-1 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What we aim to achieve<\/span><span class=\"sh-cell-value\">More coherent, governable, traceable and reusable knowledge for people, applications and AI systems.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-2\" role=\"rowheader\" scope=\"row\">AI visibility and representation<\/th>\n<td data-label=\"What is happening\" headers=\"que-problema-resuelve-tabla-row-2 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What is happening<\/span><span class=\"sh-cell-value\">ChatGPT, Gemini or other systems do not find the company well, narrow its offer, mix information or lose its differentiators.<\/span><\/td>\n<td data-label=\"What Shymow does\" headers=\"que-problema-resuelve-tabla-row-2 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What Shymow does<\/span><span class=\"sh-cell-value\">We analyse representation, sources, competition and coverage; we intervene in architecture, content, entities, authority, SEO, structured data and technology where appropriate.<\/span><\/td>\n<td data-label=\"What we aim to achieve\" headers=\"que-problema-resuelve-tabla-row-2 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What we aim to achieve<\/span><span class=\"sh-cell-value\">Improve discovery, understanding, differentiation, comparison and the ability to be selected in generative systems.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-3\" role=\"rowheader\" scope=\"row\">Comparison with competitors<\/th>\n<td data-label=\"What is happening\" headers=\"que-problema-resuelve-tabla-row-3 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What is happening<\/span><span class=\"sh-cell-value\">The company appears, but when it is summarised the reasons to choose it over others disappear.<\/span><\/td>\n<td data-label=\"What Shymow does\" headers=\"que-problema-resuelve-tabla-row-3 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What Shymow does<\/span><span class=\"sh-cell-value\">We identify which differences are demonstrable, which sources support them, and which signals are missing or poorly represented.<\/span><\/td>\n<td data-label=\"What we aim to achieve\" headers=\"que-problema-resuelve-tabla-row-3 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What we aim to achieve<\/span><span class=\"sh-cell-value\">Ensure that specialisation and evidence survive comparison, without promising control over an external model&#8217;s recommendation.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-4\" role=\"rowheader\" scope=\"row\">Website and digital ecosystem<\/th>\n<td data-label=\"What is happening\" headers=\"que-problema-resuelve-tabla-row-4 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What is happening<\/span><span class=\"sh-cell-value\">The website, SEO, content or architecture do not correctly represent what the company does or make it harder to discover.<\/span><\/td>\n<td data-label=\"What Shymow does\" headers=\"que-problema-resuelve-tabla-row-4 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What Shymow does<\/span><span class=\"sh-cell-value\">We apply SEO, content, information architecture, development, WordPress, branding, measurement or other necessary capabilities.<\/span><\/td>\n<td data-label=\"What we aim to achieve\" headers=\"que-problema-resuelve-tabla-row-4 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What we aim to achieve<\/span><span class=\"sh-cell-value\">Solve the specific digital problem without artificially turning it into an AI or infrastructure project.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-5\" role=\"rowheader\" scope=\"row\">RAG, assistants or agents<\/th>\n<td data-label=\"What is happening\" headers=\"que-problema-resuelve-tabla-row-5 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What is happening<\/span><span class=\"sh-cell-value\">Systems can retrieve information, but do not always know which information to trust, what remains current or under which conditions to use it.<\/span><\/td>\n<td data-label=\"What Shymow does\" headers=\"que-problema-resuelve-tabla-row-5 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What Shymow does<\/span><span class=\"sh-cell-value\">We work on source quality and authority, context, entities, permissions, provenance, structure and integrations.<\/span><\/td>\n<td data-label=\"What we aim to achieve\" headers=\"que-problema-resuelve-tabla-row-5 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What we aim to achieve<\/span><span class=\"sh-cell-value\">Improve the conditions for systems to retrieve and use knowledge with greater control and context.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"que-problema-resuelve-tabla-row-6\" role=\"rowheader\" scope=\"row\">Implementation<\/th>\n<td data-label=\"What is happening\" headers=\"que-problema-resuelve-tabla-row-6 que-problema-resuelve-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What is happening<\/span><span class=\"sh-cell-value\">The analysis identifies necessary changes that do not yet exist in the real systems.<\/span><\/td>\n<td data-label=\"What Shymow does\" headers=\"que-problema-resuelve-tabla-row-6 que-problema-resuelve-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What Shymow does<\/span><span class=\"sh-cell-value\">We design, develop, integrate, deploy, validate and, where appropriate, operate the solution.<\/span><\/td>\n<td data-label=\"What we aim to achieve\" headers=\"que-problema-resuelve-tabla-row-6 que-problema-resuelve-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What we aim to achieve<\/span><span class=\"sh-cell-value\">Turn the diagnosis into implemented and verifiable changes, not merely recommendations.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"el-problema-decide-title\" class=\"sh-section sh-dark sh-fit sh-ambient-section\" data-component=\"texto-nota\" data-shymow-motion=\"ambient\" id=\"el-problema-decide\"><canvas aria-hidden=\"true\" class=\"sh-motion-canvas\"><\/canvas><svg aria-hidden=\"true\" class=\"sh-motion-fallback sh-ambient-fallback\" focusable=\"false\" preserveAspectRatio=\"none\" viewBox=\"0 0 1440 420\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\" opacity=\".13\" stroke=\"#20D1CC\" stroke-width=\".8\"><path d=\"M-80,260 C230,185 440,343 760,248 S1250,240 1520,276\"><\/path><path d=\"M-80,279 C230,204 440,362 760,267 S1250,259 1520,295\"><\/path><path d=\"M-80,298 C230,223 440,381 760,286 S1250,278 1520,314\"><\/path><path d=\"M-80,317 C230,242 440,400 760,305 S1250,297 1520,333\"><\/path><path d=\"M-80,336 C230,261 440,419 760,324 S1250,316 1520,352\"><\/path><path d=\"M-80,355 C230,280 440,438 760,343 S1250,335 1520,371\"><\/path><\/g><g fill=\"none\" opacity=\".2\" stroke=\"#20D1CC\" stroke-width=\".7\"><path d=\"M80,310L195,247L286,300L360,216L459,287L550,320L377,355L195,247M80,310L286,300L377,355L459,287L195,247\"><\/path><\/g><g fill=\"#FCFCFD\" opacity=\".42\"><circle cx=\"80\" cy=\"310\" r=\"1.6\"><\/circle><circle cx=\"195\" cy=\"247\" r=\"1.6\"><\/circle><circle cx=\"286\" cy=\"300\" r=\"1.6\"><\/circle><circle cx=\"360\" cy=\"216\" r=\"1.6\"><\/circle><circle cx=\"459\" cy=\"287\" r=\"1.6\"><\/circle><circle cx=\"550\" cy=\"320\" r=\"1.6\"><\/circle><circle cx=\"377\" cy=\"355\" r=\"1.6\"><\/circle><\/g><\/svg><\/p>\n<div class=\"sh-container sh-fit-grid\">\n<h2 id=\"el-problema-decide-title\">We do not work based on company size<\/h2>\n<div>\n<p>Not every organisation needs the same kind of intervention. An independent professional may have a serious AI representation issue. An SME may need to improve content, architecture, SEO or authority.<\/p>\n<p>A more complex company may need to coordinate knowledge across different sources and teams. And an Enterprise organisation may need a complete infrastructure.<\/p>\n<p class=\"sh-key-line\"><strong>Size does not determine the intervention. The problem does.<\/strong><\/p>\n<\/div>\n<\/div>\n<p><button aria-label=\"Pause this page's animations\" aria-pressed=\"false\" class=\"sh-motion-control\" data-motion-toggle=\"\" hidden=\"\" type=\"button\"><svg aria-hidden=\"true\" class=\"sh-icon-pause\" viewBox=\"0 0 16 16\"><path d=\"M5.5 3.5v9M10.5 3.5v9\"><\/path><\/svg><svg aria-hidden=\"true\" class=\"sh-icon-play\" viewBox=\"0 0 16 16\"><path d=\"M5 3.5 12 8 5 12.5Z\"><\/path><\/svg><span>Pause motion<\/span><\/button><\/section>\n<section aria-labelledby=\"en-que-trabaja-title\" class=\"sh-section sh-surface\" data-component=\"comparacion\" id=\"en-que-trabaja\">\n<div class=\"sh-container\">\n<div class=\"sh-section-head sh-head-wide\">\n<h2 id=\"en-que-trabaja-title\">What Shymow works on today<\/h2>\n<\/div>\n<div class=\"sh-table-disclosure\" data-table-disclosure><button aria-controls=\"en-que-trabaja-tabla-preview\" aria-expanded=\"false\" class=\"sh-table-disclosure__toggle\" type=\"button\"><span class=\"sh-table-disclosure__label sh-table-disclosure__label--closed\">View full table<\/span><span class=\"sh-table-disclosure__label sh-table-disclosure__label--open\">Hide table<\/span><\/button><\/p>\n<div class=\"sh-table-disclosure__content\" id=\"en-que-trabaja-tabla-preview\">\n<div class=\"sh-table-frame\">\n<table aria-labelledby=\"en-que-trabaja-title\" class=\"sh-table\" data-layout=\"compact-records\" id=\"en-que-trabaja-tabla\" role=\"table\">\n<thead role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-col-1\" role=\"columnheader\" scope=\"col\">Layer<\/th>\n<th id=\"en-que-trabaja-tabla-col-2\" role=\"columnheader\" scope=\"col\">What it includes<\/th>\n<th id=\"en-que-trabaja-tabla-col-3\" role=\"columnheader\" scope=\"col\">When it is used<\/th>\n<th id=\"en-que-trabaja-tabla-col-4\" role=\"columnheader\" scope=\"col\">Role within Shymow<\/th>\n<\/tr>\n<\/thead>\n<tbody role=\"rowgroup\">\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-1\" role=\"rowheader\" scope=\"row\">Knowledge infrastructure<\/th>\n<td data-label=\"What it includes\" headers=\"en-que-trabaja-tabla-row-1 en-que-trabaja-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What it includes<\/span><span class=\"sh-cell-value\">Knowledge engineering, entities and relationships, sources, evidence, provenance, authority, currency, governance, access conditions and integrations.<\/span><\/td>\n<td data-label=\"When it is used\" headers=\"en-que-trabaja-tabla-row-1 en-que-trabaja-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">When it is used<\/span><span class=\"sh-cell-value\">When knowledge is distributed across multiple sources, teams or systems and needs to retain meaning and rules when reused.<\/span><\/td>\n<td data-label=\"Role within Shymow\" headers=\"en-que-trabaja-tabla-row-1 en-que-trabaja-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">Role within Shymow<\/span><span class=\"sh-cell-value\">Shymow&#8217;s core specialisation.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-2\" role=\"rowheader\" scope=\"row\">AI visibility \/ GEO<\/th>\n<td data-label=\"What it includes\" headers=\"en-que-trabaja-tabla-row-2 en-que-trabaja-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What it includes<\/span><span class=\"sh-cell-value\">Representation diagnosis, competitive analysis, sources, authority, content, architecture, structured data, SEO, implementation and monitoring.<\/span><\/td>\n<td data-label=\"When it is used\" headers=\"en-que-trabaja-tabla-row-2 en-que-trabaja-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">When it is used<\/span><span class=\"sh-cell-value\">When the problem lies in how a company is found, interpreted, compared, selected or represented by generative systems.<\/span><\/td>\n<td data-label=\"Role within Shymow\" headers=\"en-que-trabaja-tabla-row-2 en-que-trabaja-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">Role within Shymow<\/span><span class=\"sh-cell-value\">An important application of Shymow&#8217;s specialisation and an entry point for independent professionals, SMEs and organisations.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-3\" role=\"rowheader\" scope=\"row\">AI, RAG and agents<\/th>\n<td data-label=\"What it includes\" headers=\"en-que-trabaja-tabla-row-3 en-que-trabaja-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What it includes<\/span><span class=\"sh-cell-value\">Knowledge preparation, reliable sources, context, permissions, machine-readable structures, integration and validation.<\/span><\/td>\n<td data-label=\"When it is used\" headers=\"en-que-trabaja-tabla-row-3 en-que-trabaja-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">When it is used<\/span><span class=\"sh-cell-value\">When assistants, RAG, agents or other applications need to consume corporate knowledge.<\/span><\/td>\n<td data-label=\"Role within Shymow\" headers=\"en-que-trabaja-tabla-row-3 en-que-trabaja-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">Role within Shymow<\/span><span class=\"sh-cell-value\">An application environment for knowledge infrastructure.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-4\" role=\"rowheader\" scope=\"row\">Digital capabilities<\/th>\n<td data-label=\"What it includes\" headers=\"en-que-trabaja-tabla-row-4 en-que-trabaja-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What it includes<\/span><span class=\"sh-cell-value\">SEO, content, web architecture, WordPress, branding, analytics, structured data, development and measurement.<\/span><\/td>\n<td data-label=\"When it is used\" headers=\"en-que-trabaja-tabla-row-4 en-que-trabaja-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">When it is used<\/span><span class=\"sh-cell-value\">When one of these layers is needed to solve the problem or implement the solution.<\/span><\/td>\n<td data-label=\"Role within Shymow\" headers=\"en-que-trabaja-tabla-row-4 en-que-trabaja-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">Role within Shymow<\/span><span class=\"sh-cell-value\">Intervention tools; they do not define Shymow on their own or make up an indiscriminate generalist offer.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-5\" role=\"rowheader\" scope=\"row\">Diagnosis and validation<\/th>\n<td data-label=\"What it includes\" headers=\"en-que-trabaja-tabla-row-5 en-que-trabaja-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What it includes<\/span><span class=\"sh-cell-value\">Audit, research, measurement, retesting, QA, source analysis and acceptance criteria.<\/span><\/td>\n<td data-label=\"When it is used\" headers=\"en-que-trabaja-tabla-row-5 en-que-trabaja-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">When it is used<\/span><span class=\"sh-cell-value\">Before intervening when the problem needs to be defined, and afterwards to check results.<\/span><\/td>\n<td data-label=\"Role within Shymow\" headers=\"en-que-trabaja-tabla-row-5 en-que-trabaja-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">Role within Shymow<\/span><span class=\"sh-cell-value\">Part of the method, not the limit of the service.<\/span><\/td>\n<\/tr>\n<tr role=\"row\">\n<th id=\"en-que-trabaja-tabla-row-6\" role=\"rowheader\" scope=\"row\">Implementation and continuity<\/th>\n<td data-label=\"What it includes\" headers=\"en-que-trabaja-tabla-row-6 en-que-trabaja-tabla-col-2\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">What it includes<\/span><span class=\"sh-cell-value\">Development, integration, deployment, operation, documentation, handover, maintenance and retirement where appropriate.<\/span><\/td>\n<td data-label=\"When it is used\" headers=\"en-que-trabaja-tabla-row-6 en-que-trabaja-tabla-col-3\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">When it is used<\/span><span class=\"sh-cell-value\">When the analysis shows there is something to build, change or maintain.<\/span><\/td>\n<td data-label=\"Role within Shymow\" headers=\"en-que-trabaja-tabla-row-6 en-que-trabaja-tabla-col-4\" role=\"cell\"><span aria-hidden=\"true\" class=\"sh-cell-label\">Role within Shymow<\/span><span class=\"sh-cell-value\">Shymow can implement as well as diagnose.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"visibilidad-y-representacion-title\" class=\"sh-section\" data-component=\"glosario-contextual\" id=\"visibilidad-y-representacion\">\n<div class=\"sh-container sh-context-width\">\n<div class=\"sh-section-head sh-head-wide\">\n<h2 id=\"visibilidad-y-representacion-title\">Visibility does not only mean appearing<\/h2>\n<\/div>\n<div class=\"sh-visibility-intro\">\n<p>A company can appear in a generative response and still lose the decision:<\/p>\n<ul class=\"sh-visibility-list\">\n<li>It may be present but described too generically.<\/li>\n<li>It may appear alongside competitors but without retaining what differentiates it.<\/li>\n<li>It may be correctly identified but associated only with one part of its offer.<\/li>\n<li>It may have sufficient evidence for one claim but not another.<\/li>\n<li>It may be visible but not selectable.<\/li>\n<\/ul>\n<\/div>\n<div class=\"sh-glossary-label\">\n<p>This is why we distinguish between:<\/p>\n<\/div>\n<dl class=\"sh-glossary\">\n<div class=\"sh-glossary-entry\">\n<dt>Presence:<\/dt>\n<dd>Being available or appearing.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Representation:<\/dt>\n<dd>Which version of the company is reconstructed.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Differentiation:<\/dt>\n<dd>Which reasons to distinguish it survive.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Comparison:<\/dt>\n<dd>How it is positioned among other alternatives.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Selection:<\/dt>\n<dd>Whether there are enough relevant signals for it to form part of an answer or recommendation.<\/dd>\n<\/div>\n<div class=\"sh-glossary-entry\">\n<dt>Validation:<\/dt>\n<dd>Which sources and evidence support that representation.<\/dd>\n<\/div>\n<\/dl>\n<div class=\"sh-editorial-note\">\n<p>We do not control an external model&#8217;s final decision. No one can promise you that. What we can do is work so that it has better conditions to correctly reconstruct a company and what differentiates it.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section aria-labelledby=\"como-trabajamos-title\" class=\"sh-section sh-surface\" data-component=\"proceso-numerado\" id=\"como-trabajamos\">\n<div class=\"sh-container sh-context-width\">\n<div class=\"sh-section-head sh-head-wide\">\n<h2 id=\"como-trabajamos-title\">How we work<\/h2>\n<\/div>\n<ol class=\"sh-method\" role=\"list\">\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">1.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>We investigate<\/span><\/h3>\n<p>We understand the business, the system and the decision we want to observe. When the problem is external, we also analyse visibility, competition, sources and the observable behaviour of search engines and generative systems.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">2.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>We detect<\/span><\/h3>\n<p>We locate where knowledge is lost, reduced, contradicted or fragmented.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">3.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>We define the scope<\/span><\/h3>\n<p>We separate the apparent problem from the structural problem: we define scope, sources, systems, responsible parties and success criteria.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">4.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>We design<\/span><\/h3>\n<p>We turn the analysis into decisions about architecture, knowledge, content, information, measurement and technology.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">5.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>We implement<\/span><\/h3>\n<p>If you need it, we apply those decisions to real systems. Depending on the case, implementation may include content, web architecture, SEO, sources, structured data, development, integrations or knowledge infrastructure.<\/p>\n<\/div>\n<\/li>\n<li class=\"sh-method-step\"><span aria-hidden=\"true\" class=\"sh-method-index\">6.<\/span>\n<div class=\"sh-method-body\">\n<h3><span>We validate<\/span><\/h3>\n<p>We check what has changed and what has not. When we depend on search engines or external models, we use dated observations and clearly distinguish between evidence, correlation and what we cannot control.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/section>\n<section aria-labelledby=\"desde-barcelona-title\" class=\"sh-section sh-dark sh-location sh-ambient-section sh-closing\" data-component=\"cierre-accion\" data-shymow-motion=\"ambient\" id=\"desde-barcelona\"><canvas aria-hidden=\"true\" class=\"sh-motion-canvas\"><\/canvas><svg aria-hidden=\"true\" class=\"sh-motion-fallback sh-ambient-fallback\" focusable=\"false\" preserveAspectRatio=\"none\" viewBox=\"0 0 1440 420\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\" opacity=\".13\" stroke=\"#20D1CC\" stroke-width=\".8\"><path d=\"M-80,260 C230,185 440,343 760,248 S1250,240 1520,276\"><\/path><path d=\"M-80,279 C230,204 440,362 760,267 S1250,259 1520,295\"><\/path><path d=\"M-80,298 C230,223 440,381 760,286 S1250,278 1520,314\"><\/path><path d=\"M-80,317 C230,242 440,400 760,305 S1250,297 1520,333\"><\/path><path d=\"M-80,336 C230,261 440,419 760,324 S1250,316 1520,352\"><\/path><path d=\"M-80,355 C230,280 440,438 760,343 S1250,335 1520,371\"><\/path><\/g><g fill=\"none\" opacity=\".2\" stroke=\"#20D1CC\" stroke-width=\".7\"><path d=\"M80,310L195,247L286,300L360,216L459,287L550,320L377,355L195,247M80,310L286,300L377,355L459,287L195,247\"><\/path><\/g><g fill=\"#FCFCFD\" opacity=\".42\"><circle cx=\"80\" cy=\"310\" r=\"1.6\"><\/circle><circle cx=\"195\" cy=\"247\" r=\"1.6\"><\/circle><circle cx=\"286\" cy=\"300\" r=\"1.6\"><\/circle><circle cx=\"360\" cy=\"216\" r=\"1.6\"><\/circle><circle cx=\"459\" cy=\"287\" r=\"1.6\"><\/circle><circle cx=\"550\" cy=\"320\" r=\"1.6\"><\/circle><circle cx=\"377\" cy=\"355\" r=\"1.6\"><\/circle><\/g><\/svg><\/p>\n<div class=\"sh-container sh-closing-content\">\n<h2 id=\"desde-barcelona-title\">From Barcelona, for companies that do not fit into a simple description<\/h2>\n<div class=\"sh-closing-copy\">\n<p>We work from Barcelona with independent professionals, SMEs and more complex organisations, on national and international projects.<\/p>\n<p>It is not necessary to have hundreds of employees for a serious representation problem to exist. Nor does every large company need infrastructure.<\/p>\n<p>An independent professional may need ChatGPT to stop reducing their work to a generic category. An SME may need to appear better relative to its competitors.<\/p>\n<p>A company may need SEO, content or a new architecture. And an organisation with multiple sources and teams may need a complete knowledge infrastructure.<\/p>\n<\/div>\n<div class=\"sh-actions sh-closing-actions\"><a class=\"sh-button\" href=\"https:\/\/shymow.es\/en\/contact\/\"><span class=\"sh-button-label\">Assess my case with Shymow<\/span><span aria-hidden=\"true\" class=\"sh-arrow\">\u2197<\/span><\/a><\/div>\n<\/div>\n<p><button aria-label=\"Pause this page's animations\" aria-pressed=\"false\" class=\"sh-motion-control\" data-motion-toggle=\"\" hidden=\"\" type=\"button\"><svg aria-hidden=\"true\" class=\"sh-icon-pause\" viewBox=\"0 0 16 16\"><path d=\"M5.5 3.5v9M10.5 3.5v9\"><\/path><\/svg><svg aria-hidden=\"true\" class=\"sh-icon-play\" viewBox=\"0 0 16 16\"><path d=\"M5 3.5 12 8 5 12.5Z\"><\/path><\/svg><span>Pause motion<\/span><\/button><\/section>\n<section aria-labelledby=\"preguntas-frecuentes-title\" class=\"sh-section\" data-component=\"faq\" id=\"preguntas-frecuentes\">\n<div class=\"sh-container\">\n<div class=\"sh-section-head sh-head-wide\">\n<h2 id=\"preguntas-frecuentes-title\">Frequently asked questions<\/h2>\n<\/div>\n<div class=\"sh-faq-list\"><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Shymow: knowledge infrastructure, GEO and AI Shymow helps companies and organisations to structure, represent and implement knowledge so that people, search engines and AI systems can understand and use it better. We work on everything from AI visibility and GEO issues to Enterprise knowledge infrastructures, using SEO, content, architecture, development and other digital capabilities [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23958403","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/pages\/23958403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/comments?post=23958403"}],"version-history":[{"count":1,"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/pages\/23958403\/revisions"}],"predecessor-version":[{"id":23958404,"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/pages\/23958403\/revisions\/23958404"}],"wp:attachment":[{"href":"https:\/\/shymow.es\/en\/wp-json\/wp\/v2\/media?parent=23958403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}