GEO · Barcelona
GEO agency in Barcelona specialising in AI visibility
You have probably arrived here because you are looking for a GEO agency in Barcelona, even if your business is based elsewhere, or because you want to understand what an AI visibility agency does and why you might need one. You may also have searched for AI SEO, how to appear in ChatGPT or how can I position my business in AI.
Let’s start with the simplest point: when someone asks an artificial intelligence system what a business does, the answer may look complete. Often, it is not.
ChatGPT, Gemini and other systems do not necessarily review a company’s entire website from beginning to end before answering. Depending on the platform and the query, they may work with previously learned information, indexed pages, retrieved results, external sources and the context of the conversation.
Animated diagram: six sources — Website, Brand, Documents, Product, Content and Data — converge in a shared knowledge system.
They must then select and summarise that information in a brief answer. The issue is not always that they invent a fact. Sometimes they retain true facts but leave out important services, relationships, differentiators or evidence. The business appears, but in a reduced form.
A good GEO agency acts as a bridge between what your business really is, what it publishes, and what generative systems can find and reconstruct from its sources.
The problem before the task
What problem does a GEO agency solve?
A GEO agency analyses how a business appears in AI-generated answers, which information the systems use, and which parts of the business are lost, mixed up or left unproven.
This is not just about gaining a mention. A business can appear and still be poorly represented. It may be recognised for an outdated service, confused with another category, or presented so generically that its differences disappear.
When AI cannot find your business
Your business may not appear in the queries where you expected to find it. That does not automatically mean you need to publish more content. The cause may lie in the authority of the sources, the website architecture, indexation, the absence of a specific page, competition, or an unclear definition of the business and its services.
The work consists of identifying which explanation fits the available evidence before proposing changes.
When AI reduces what you do
An answer can be accurate and, at the same time, too narrow.
Imagine a business that combines consulting, proprietary technology, implementation and ongoing support. If public sources explain one of those layers better than the others, the system may present it only as a consultancy, agency or software company.
That reduction matters because it changes the comparison. A potential client is not comparing the real business with its competitors. They are comparing the condensed version they have received.
When it mixes services or outdated information
Businesses evolve faster than their pages, profiles and external mentions. Services, prices, teams, markets and ways of working change, while earlier versions remain published or indexed.
When different sources support incompatible explanations, the system has to decide which to use. It may combine current services with outdated descriptions, attribute a capability to the wrong entity, or present as primary a line of business that is now secondary.
A GEO intervention must locate those contradictions and decide which source should explain each part of the business.
When your differentiators do not reach the answer
Saying that a business has experience, its own method or a specialist capability does not mean a system can verify it.
Differentiators need context and evidence. They may depend on cases, data, authorship, products, relationships, processes or knowledge that is currently spread across several pages. If those pieces are not connected, the claim exists but its basis does not reach the answer.
| What happens | How your business may appear | What a GEO agency should check |
|---|---|---|
| The business does not appear | The system suggests competitors or alternative sources | Discovery, indexation, authority, coverage and competition |
| The business appears in a reduced form | It shows only one accurate part of the business | Identity, services, priorities and relationships between capabilities |
| Information is mixed up | It combines current services with outdated versions | Consistency across pages, profiles, languages and external sources |
| Differentiators disappear | The business appears interchangeable with any competitor | Evidence, authorship, cases, data and sources that support specialisation |
Clear limits
Can a GEO consultancy guarantee results?
No.
No GEO consultancy or agency can guarantee that a business will appear, be cited or be recommended by ChatGPT, Gemini, Google, Perplexity, Claude or other systems.
A GEO consultancy may access public interfaces or use an API to make queries, run tests and build tools. That access does not allow it to alter how the provider will answer everyone, control which sources it will retrieve, or decide what each answer will include.
Nor is there a button that puts a business into every answer. Anyone who promises that is claiming control they do not have.
What can be improved
That does not mean nothing can be done. A GEO agency can work on the sources and signals the business controls:
- Explain clearly what it does and for whom.
- Organise services, products, people, brands and locations.
- Connect claims to verifiable evidence.
- Correct contradictions between pages and profiles.
- Improve architecture, content, internal linking and structured data.
- Make it easier for search engines and AI systems to find relevant information.
- Measure how the business appears before and after an intervention.
The aim is not to force an AI system to repeat a message. It is to reduce the amount of information it has to guess and provide clearer, more coherent and verifiable sources.
Positioning with purpose
How can I position my business in AI?
Before discussing actions, it is useful to define what positioning my business in AI means.
It may mean the business appears when someone looks for providers. It may also mean that ChatGPT or Gemini correctly understand its services, that Google uses it as a source in a generative answer, or that its differentiators reach a comparison.
Each objective requires different questions, sources and metrics. That is why an AI positioning strategy should not begin with an identical task list for every business.
Define what AI should understand
The business must be able to explain clearly what it is, what it offers, who it works for, what differentiates it and which claims it can demonstrate.
If that definition changes from page to page or relies on internal explanations that have never been published, the system will have to fill the gaps through inference.
Connect services, entities and evidence
A website should not treat each page as an isolated piece. The business, its services, responsible people, cases, locations and evidence need understandable relationships.
This may require information architecture, internal linking, structured data and pages that can answer a specific intent without contradicting the rest of the website.
Make information easy to find and verify
Important content must be published on accessible, indexable, up-to-date and technically coherent pages. Schema can help express certain entities and relationships, but it does not replace a clear explanation or create authority on its own.
It is also useful to review which version of the business is presented by external profiles, directories, media, interviews and other sources that may form part of an answer.
Measure before changing, then check again
An AI visibility audit makes it possible to keep a sample of answers, compare them with the sources and distinguish real issues from isolated impressions.
After implementation, it should be checked which changes were applied correctly, which differences appear in a comparable sample, and what still depends on external decisions.
| Step | Question to answer | Useful outcome |
|---|---|---|
| Define | What should AI understand about the business? | Clear identity, offering and differentiators |
| Observe | Which version appears now? | Dated sample of omissions, reductions and confusion |
| Compare | Which sources support or contradict that version? | Likely source of each issue |
| Implement | Which changes are under the business’s control? | Improved pages, relationships, evidence and signals |
| Validate | What has been applied and what changed afterwards? | Retest with limits and documented results |
That is the point at which a GEO agency stops being a new label for SEO services and becomes a useful intervention. First it understands the problem. Then it decides what is worth changing.
Shymow
Shymow as a GEO and AI visibility agency
Shymow works from Barcelona with professionals, SMEs and organisations in other markets. If you arrived here looking for a GEO agency in Barcelona, we can help you check how your business appears in AI systems and which changes are worth making.
But we want to make one thing clear from the start: Shymow is not only a GEO agency.
We are a company specialising in knowledge infrastructure for AI systems. We help organisations organise, connect and present their information so that search engines, applications and models such as ChatGPT or Gemini can interpret it with less ambiguity.
GEO is one part of that work, and a useful way to find it. Some businesses need to improve their AI visibility. Others discover that the issue lies further down: their services are not clearly separated, several versions of the business coexist, or important knowledge exists only in documents, teams and internal explanations.
The solution changes according to the depth of the issue.
A GEO agency with a deeper layer
A GEO intervention can include content improvements, AI SEO, structured data, internal linking, entities, service pages, authority and a review of external sources.
These actions may be sufficient when the issue is localised. For example, when a page is missing, an offering is poorly explained, information is not correctly connected or several URLs compete for the same intent.
But a business is not always poorly represented because its content is weak. Sometimes the organisation itself does not have a clear, shared version of what it knows, offers or can demonstrate.
In that case, rewriting a page can improve the surface without addressing the cause. The website becomes outdated again when a service changes, a new market opens, a new source appears or each team publishes its own version.
Shymow can work on the visible page and on the structure that keeps the information behind it connected.
Interactive diagram of seven layers: Identity, Offering, Website, Content, Evidence, Data and AI. Select a layer to see its role.
Knowledge infrastructure for AI systems
The expression may sound technical, but the problem is easy to recognise.
Imagine that a business’s information is spread across its website, commercial proposals, internal documents, professional profiles, product sheets, presentations, databases and people who know different parts of the business.
Now imagine that every source uses different names, retains different dates or explains services with a slightly incompatible scope.
A team member can detect those differences because they know the context. An external system does not have that internal knowledge. It works with the pieces it finds.
Knowledge infrastructure makes it possible to decide:
Not every business needs this depth. A good GEO consultancy must know when a specific correction is enough and when the issue calls for a more stable foundation.
Situations and proportionate interventions
| Situation | Proportionate intervention | What it avoids |
|---|---|---|
| A page does not explain a service well | Content, structure and internal-linking improvements | Creating a larger project than necessary |
| Several pages compete for the same search | SEO architecture and intent ownership | Cannibalisation and duplicate messages |
| ChatGPT or Gemini reduce the business’s activity | GEO audit and implementation | Correcting without knowing where the reduction originates |
| The offering, evidence and sources are disconnected | Entity and evidence architecture | Adding more content without connecting what already exists |
| Different teams, languages or systems maintain incompatible versions | Knowledge infrastructure and governance | Correcting one website while the issue reappears in other sources |
What we can improve and what we do not control
Shymow can analyse and modify the sources, pages and structures included in a project. It can also check whether the agreed changes have been implemented correctly.
It cannot decide what an external platform will do afterwards.
| Shymow can work on | Shymow does not control |
|---|---|
| The public definition of the business | Which businesses a model decides to recommend |
| Service and page architecture | Which source it retrieves for each query |
| Published entities and relationships | The order of Google’s results |
| Content, headings and tables | The final wording of an external answer |
| Evidence, authorship and owned sources | When each provider updates its data |
| Schema and other structured data | Whether a platform will show a citation or link |
| Internal linking, indexation and technical consistency | The future stability of a position or mention |
| The agreed measurement and retest | The overall behaviour of ChatGPT, Gemini or other AI systems |
This distinction does not weaken the service. It makes it possible to know what you are purchasing and which outcome can be responsibly checked.
Services by phase
GEO agency services for businesses and SMEs
Shymow’s GEO services are organised around three moments: understanding the issue, applying the necessary changes and checking the result. Each phase can be commissioned separately.
An SME that wants to know why ChatGPT omits one of its services does not need the same project as an organisation with several brands, countries and teams. The scope should respond to the issue, not to a fixed package.
AI visibility audit
The AI visibility audit checks which version of your business ChatGPT and Gemini construct within a defined sample. It identifies omissions, reductions, contradictions and possible improvements, while also explaining what cannot be concluded from the tests performed.
At Shymow, this service has its own page because it addresses a specific intent: understanding what is happening before commissioning implementation. You can review the scope, process, timeframe and price of €950 plus VAT in AI Visibility Diagnosis.
GEO implementation
The diagnosis explains what is happening. GEO implementation turns approved recommendations into concrete changes.
Depending on the issue, it may include:
- Page and content architecture.
- Definition of services and entities.
- Rewriting or creating necessary pages.
- Improving headings, tables and FAQs.
- Connecting claims and evidence.
- Internal linking.
- Structured data and schema.
- Technical changes in WordPress.
- Correcting outdated or contradictory sources.
- Validation and retesting.
Follow-on implementation for professionals and SMEs starts at €2,800 plus VAT. The scope is defined after the issue is understood. Commissioning the Diagnosis does not oblige you to continue with Shymow.
GEO for complex businesses and organisations
An organisation with several business areas, products, markets, languages or sources needs a different type of scope. It is not simply a matter of running more queries. The relationships that must be retained, the people who validate information, and the risks of publishing an incorrect version all change.
Shymow has a specific service for these projects. On this page, it is enough to distinguish it from work for SMEs and direct anyone who needs it to GEO for Enterprise organisations, where the diagnosis, implementation and service conditions are explained.
AI visibility monitoring and validation
AI visibility can vary even when the business does not change its website. Monitoring checks whether it continues to appear for priority queries, whether its services are correctly represented and whether new contradictions have emerged.
We do not propose measuring hundreds of questions simply to produce a score. Frequency depends on the importance of the queries, the markets included and the speed at which the business’s information changes.
| Need | Appropriate service | Next step |
|---|---|---|
| Understand how an SME or professional appears | AI Visibility Diagnosis | Review the diagnosis service |
| Correct issues already identified | GEO implementation | Define changes, owners and validation |
| Coordinate several business areas, markets or systems | Enterprise service | Review the Enterprise page |
| Check whether representation is maintained | Monitoring and retest | Agree queries, frequency and limits |
Shymow can carry out only the diagnosis, deliver a GEO implementation or work with your team and providers. The agency page explains the whole. Each service page contains the detail needed to commission it.
Method
How we approach AI positioning
AI positioning does not begin by publishing more articles or adding schema to every page. It begins by defining what a system should understand about the business and checking what it understands now.
At Shymow, we work with a simple sequence: observe, compare, prioritise, implement and validate. Each phase must leave behind useful evidence or a useful decision. If we do not know which issue an action corrects, we do not add it to the project by default.
The Shymow GEO process
Objective and queries Current answers Sources and causes Priority changes Validation
This diagram summarises the GEO process. Not every business goes through every phase with Shymow. Some commission only the diagnosis. Others arrive with the issue already documented and need implementation. We can also work with the SEO team, agency or technical provider the business already has.
-
Stage
01
What we do
Objective
We define which services, differentiators and relationships AI should understand.
What remains at the end: Priority queries and review criteria. -
Stage
02
What we do
Observation
We collect a dated sample from the agreed systems.
What remains at the end: Observable answers, mentions, omissions and errors. -
Stage
03
What we do
Comparison
We compare the answers with the website and other relevant sources.
What remains at the end: Possible causes, contradictions and limits of the analysis. -
Stage
04
What we do
Priority
We order changes by impact, control and effort.
What remains at the end: Intervention plan with owners and dependencies. -
Stage
05
What we do
Implementation
We apply or support the approved changes.
What remains at the end: Improved content, architecture, evidence and technical signals. -
Stage
06
What we do
Validation
We check execution and repeat a comparable sample.
What remains at the end: Record of changes, results and open questions.
The method avoids two common errors. The first is acting on the basis of a single answer. The second is confusing a list of recommendations with real implementation.
Visibility analysis in ChatGPT and Gemini
To understand how a business appears in AI, we need queries related to real decisions. Asking for the brand name is not enough. A business may appear when we already know it and disappear when a person asks for a service, compares providers or seeks a solution without naming any brand.
Depending on the scope, the sample may include:
- Brand queries.
- Queries about services or products.
- Comparison questions.
- Searches with local intent.
- Questions about price, process or requirements.
- Problems the business solves.
- Queries in which its evidence or specialists should appear.
We then review something more important than the number of mentions. We check which version of the business the answer constructs.
Is the category correct? Do priority services appear? Is the difference from other businesses retained? Does the answer use current information? Is there a visible source? Can what it claims be demonstrated?
ChatGPT and Gemini answers can vary. The model, date, wording of the query, context and retrieved sources all have an influence. That is why the analysis must keep the test conditions and avoid absolute conclusions drawn from an isolated capture.
A sample does not predict every future answer. It is used to identify patterns, find verifiable issues and decide whether a reasonable intervention exists.
Information architecture and entities
When the issue is clear, we review how the information that should resolve it is organised.
A business may have good copy and a confusing structure. It may use the same name for two different services, explain a capability on a page that no one links to, or split evidence across several URLs without connecting the pieces.
Information architecture decides which page should answer each intent and how it relates to the rest. Entity architecture adds another question: which people, services, products, brands, locations and evidence take part in that explanation?
This helps define:
- Which URL owns each topic.
- Which pages should be created, merged, updated or retired.
- Which concepts need a stable definition.
- Which internal links should express a real relationship.
- Which claims require cases, data, authorship or other evidence.
- Which information must remain consistent across profiles and sources.
On this very website, for example, the GEO agency page should answer a commercial intent. The informational GEO page can develop the concept. The diagnosis page explains the entry service, while the pricing page brings together prices and conditions. Repeating everything on all of them would weaken the role of each URL.
Website implementation and structured data
Implementation turns strategy into visible, verifiable changes. Depending on the project, it may affect content, templates, navigation, internal linking, WordPress, performance, indexation or structured data.
The work may include:
- Create or rewrite pages with a defined intent.
- Improve titles, headings, short answers, tables and FAQs.
- Add links between services, people, cases and sources.
- Correct outdated or contradictory content.
- Make evidence visible where it was previously only implicit.
- Review canonicals, indexation, language and crawling.
- Implement schema when it describes information that actually appears on the page.
- Prepare controls so corrections are not lost in the next update.
Structured data helps express certain types of information. It does not replace content, turn a weak claim into evidence, or guarantee a position in Google or a mention in ChatGPT.
The same applies to files or techniques presented as shortcuts for AI. They can be evaluated if they serve a concrete purpose, but should not displace the main work: a website that is accessible, coherent, well organised and supported by reliable sources.
Validation of changes and results
A GEO implementation needs two different validations.
The first confirms that the changes exist and work. We check whether the pages are published, links point to the correct destination, content can be indexed, schema is valid and the intended relationships are represented.
The second observes external systems again. We repeat a comparable sample to check whether relevant differences appear in the answers, sources or representation of the business.
We do not mix the two results. We can demonstrate that an implementation has been completed correctly. We cannot promise that an external platform will react in a particular way or on a particular date.
The final validation should explain:
- What was changed.
- What was checked technically.
- Which differences were observed afterwards.
- What remains the same.
- What cannot be attributed to the project.
- What should be monitored or reviewed later.
In this way, AI positioning stops depending on impressions and becomes a process that can be reviewed.
Terms and scope
AI SEO, GEO and traditional SEO
AI SEO and GEO are often used to describe similar work. Terms such as AEO, LLMO or ChatGPT positioning also appear. There is no need to choose an acronym before understanding the issue.
At Shymow, we use GEO to describe work focused on improving how a business can be found, interpreted and represented in generative engines. We use AI SEO when the search starts from a more familiar way of describing the service. LLMO focuses on large language models. AEO usually focuses on preparing clear answers for answer engines.
The boundaries are not perfect, and the market still uses these terms in different ways. What matters is that the project scope is specific.
Comparison of SEO, GEO, AEO and LLMO
| Focus | Main question | Typical areas | Measurable outcome |
|---|---|---|---|
| Traditional SEO | Can Google find, understand and rank the page for a search? | Crawling, indexation, content, authority, experience and performance | Impressions, positions, clicks and conversions |
| AI SEO | Can content compete in AI-assisted search and answers? | SEO, answer structure, coverage, evidence and sources | Organic visibility, presence in generative features and traffic |
| GEO | How do generative engines construct an answer about the business or topic? | Entities, relationships, clarity, evidence, retrieval and representation | Mentions, citations, accuracy, coverage and representation quality |
| AEO | Can a source clearly answer a specific question? | Answer format, FAQs, snippets, language and structure | Appearance as an answer, snippet or source |
| LLMO | How do language models interpret and use information? | Content, entities, context, data and model evaluation | Observed behaviour in a defined sample |
What SEO and GEO share
SEO and GEO share an important foundation. Both need accessible content, understandable architecture, pages with a clear role, authority signals and a technically sound website.
A blocked, isolated or duplicate page is unlikely to help in either environment. Nor does publishing many variations of the same intent in an attempt to cover every keyword.
That is why a competent GEO agency must understand SEO. Google and other search engines remain paths for discovery and information retrieval. In addition, many generative answers rely on pages that must be findable, interpretable and comparable.
The difference lies in what is observed. Traditional SEO usually measures the performance of a URL for specific queries. GEO also studies what information about an entity reaches the answer, what is omitted, what is mixed up and which sources support that representation.
What AI positioning adds
AI positioning requires looking beyond one page and one ranking.
An answer may combine several sources. It may mention a business without linking to it, use a correct fact with the wrong category, or present a comparison in which all providers seem the same.
That is why we add questions that do not always appear in a conventional SEO audit:
- Which version of the business does the system reconstruct?
- Which relationships does it retain between services, people and evidence?
- Which source appears to support each claim?
- Which important information is lost in the summary?
- Does the business appear only for its brand, or also for what it solves?
- Are there contradictions between the website and other sources?
This analysis does not replace Search Console, analytics or SEO tools. It adds another layer of observation for an environment where visibility can exist without a click and where a mention does not always represent the business correctly.
When the issue is not SEO
Not every AI visibility issue is solved with keywords.
If two teams define the same service differently, if an offering changes depending on the document, or if no one knows which source contains the current version, the issue is also organisational.
In those cases, it may be necessary to organise knowledge before publishing it. This involves agreeing definitions, owners, relationships, evidence and update rules. That foundation can then be expressed on the website, in structured data, internal search engines, assistants or other systems.
There are also situations in which it is not advisable to intervene. The query may have minimal demand, the business may still lack sufficient evidence, or the observed variation may fall within the system’s normal behaviour.
A GEO consultancy adds value when it distinguishes a real opportunity from a trend, and a specific improvement from an unnecessarily large project.
Discovery and representation
How to appear in ChatGPT, Gemini and other AI systems
To appear in ChatGPT, Gemini, Perplexity, Claude or Google-generated answers, public information must first exist that allows your business to be correctly identified and understood.
This may seem obvious, but many websites do not address it. They explain services without clearly defining who delivers them. They make claims without linking the evidence. They use different names for the same offering or leave important information on pages that receive almost no links.
A GEO strategy seeks to correct those weaknesses. It cannot instruct a platform to mention the business, but it can improve the information that platform finds and reduce the uncertainties it must resolve by itself.
What an AI system needs to find
A page designed for people can suggest a great deal through images, style and context. A system that retrieves fragments needs to find more explicit relationships.
At a minimum, public information should make it possible to answer:
- What is the business called?
- What type of business is it?
- Which services or products does it offer?
- Who is it for?
- In which markets or locations does it work?
- What differentiates it from other options?
- Which evidence supports that difference?
- Which people or entities are responsible?
- Which information is current?
- Where can each important claim be checked?
It is not necessary to answer everything on a single page. What matters is that each answer has a clear place and that the pages are connected.
For example, a commercial page can introduce the service. A pricing page can explain amounts and scope. A case can demonstrate the application. An authorship page can identify the responsible person. Internal linking helps retain the relationship between these pieces.
Diagram of explicit relationships: the business connects to its services, evidence and current data so that information can be verified.
Brand, service and problem visibility
Appearing in AI can mean different things. It is useful to separate them because they are not worked on or measured in the same way.
See visibility types and what to check
| Visibility type | Example query | What should be checked |
|---|---|---|
| Brand | What is Shymow? | Identity, activity and accurate description |
| Service | GEO agencies in Barcelona | Presence, category, location and relevant proposition |
| Problem | How can I position my business in AI? | Ability to solve the need without relying on the brand |
| Comparison | Which company can audit my visibility in ChatGPT? | Differentiators, evidence, scope and conditions |
| Decision | How much does an AI visibility audit cost? | Price, deliverables, timeframe and limits |
A business can have strong brand visibility and weak service visibility. If someone asks directly about Shymow, they are more likely to find information about Shymow. The commercial challenge appears when the person does not yet know the brand and describes only what they need.
That is why a GEO agency should not limit analysis to brand queries. It must include discovery, comparison and decision queries.
Signals that help a system understand a business
No single signal can position a business in AI. Systems, queries and retrieval mechanisms differ. In addition, providers do not publish a complete formula that would make their answers controllable.
There are, however, reasonable improvements that make discovery and interpretation easier:
- A clear, consistent description of the business.
- Specific pages for priority services.
- Titles and headings aligned with the intent of each page.
- Content able to answer specific questions without hiding the answer.
- Internal links that connect services, evidence, people and locations.
- Structured data consistent with visible content.
- Identifiable authorship and responsibility.
- Cases, data and sources that support the claims.
- Up-to-date information on the website and relevant external profiles.
- A technical foundation that allows content to be crawled, indexed and retrieved.
The usefulness of each action depends on the issue. Adding FAQs can help when unresolved commercial questions exist. Creating twenty similar questions to repeat a keyword does not improve clarity. Implementing schema can express an entity or service. Using properties that do not correspond to the content can create noise.
The strategy must decide which signal is missing before adding it.
Why a mention is not always enough
Gaining a mention may seem like the final objective. It is not always.
Imagine that an AI system includes your business in a list but describes it with an outdated service. Or that it mentions it as a generalist SEO agency when the query sought a company specialising in AI visibility. It may also cite a correct page and omit the very capability that differentiates you.
In these cases, there is presence, but the representation remains weak.
A GEO review should assess at least four dimensions:
| Dimension | Control question | Example issue |
|---|---|---|
| Presence | Does the business appear? | It is not mentioned in relevant queries |
| Accuracy | Is what it says correct? | It uses an outdated service, price or fact |
| Coverage | Does it include what is needed to understand it? | It reduces the business to a single capability |
| Differentiation | Does it retain the reasons to choose it? | It presents it as an interchangeable option |
The best mention is not necessarily the longest. It is the one that retains the information a person needs to understand what the business does, why it is relevant to their query and where they can verify it.
Scope before package
GEO agency pricing
The price of a GEO agency depends on what needs to be analysed and on whether the project includes only diagnosis or implementation as well.
Reviewing a business with one website, one language and three services does not cost the same as reviewing an organisation with several brands, markets, teams and information sources. Nor does delivering recommendations cost the same as applying and validating changes.
At Shymow, we separate the phases so that you can commission only what you need.
| Service | Indicative price | Purpose |
|---|---|---|
| AI Visibility Diagnosis for professionals and SMEs | €950 plus VAT | Understand how the business appears and which issues deserve attention |
| GEO implementation for professionals and SMEs | From €2,800 plus VAT | Apply and validate changes to issues already identified |
| Enterprise projects | According to defined scope | Coordinate several business areas, markets, sources or systems |
| AI visibility monitoring | According to scope and frequency | Review priority queries and information currency |
You can review the conditions of the entry service in AI Visibility Diagnosis and the full view of fees in GEO, AI and SEO agency pricing.
What affects the price of a GEO project
The main factors are:
- Number of services, products and entities that need analysis.
- Number of queries and systems included in the sample.
- Number of markets, locations and languages.
- Volume and state of existing pages.
- Number of external sources that need comparison.
- Need to create content, architecture or structured data.
- Access and complexity of the technical environment.
- Number of people who must review and approve information.
- Need for development, deployment or coordination with providers.
- Frequency of subsequent validations.
A serious proposal should state what is included, what is excluded, which deliverables will be produced and which part depends on the business. A price without scope barely allows comparison.
When to start with a GEO audit
It is advisable to start with a GEO audit when there is a specific doubt but we do not yet know what causes it.
For example:
- The business does not appear in certain queries.
- ChatGPT or Gemini show an incomplete version.
- The systems confuse current and outdated services.
- A competitor appears more frequently for no obvious reason.
- The business wants to invest in GEO but does not know what it should change first.
The diagnosis reduces the risk of commissioning generic implementation. It may also conclude that it is not yet advisable to intervene, or that the main issue belongs to SEO, reputation, website architecture or a lack of evidence.
If the issue is already documented and there is a clear technical scope, direct implementation can be considered. The decision depends on the quality of the available evidence, not on a commercial obligation.
Location and market
GEO agency in Barcelona and other markets
Shymow is a GEO agency in Barcelona and works with businesses and organisations elsewhere. Location does not limit the project because much of the analysis, implementation and validation can be carried out remotely.
Barcelona is nevertheless part of our identity and experience. We know the local business environment, work in Spanish, Catalan and English, and can address queries where location influences search intent.
GEO agency for Barcelona businesses
A local business may need to appear when someone searches for a provider in Barcelona, but also when the query does not mention the city.
The strategy should distinguish between:
- Local queries, such as
GEO agency Barcelona. - General commercial queries, such as
GEO agency. - Service queries, such as
AI visibility audit. - Problem-led questions, such as
how can I position my business in ChatGPT. - Price and decision queries.
GEO projects outside Barcelona
You do not need to be in Barcelona to work with Shymow. The process can be delivered through remote meetings, shared documentation and defined owners for each validation.
For projects in other markets, we review what changes across countries, languages and audiences. A literal translation can retain the words but lose the category, intent or evidence a person needs to make a decision.
A business can also be well represented in one language and reduced in another. That is why we do not assume that a correction made in Spanish automatically resolves visibility in English, Catalan or other languages.
The scope must specify which languages, markets, pages and systems are included. This allows a GEO agency in Barcelona to work outside its location without claiming coverage it has not checked.
Next step
Do you need a GEO agency?
You may already have identified that your business does not appear in certain queries. It may also appear, but in an incomplete, outdated or overly generic form.
You do not need to decide on your own whether the issue is called GEO, AI SEO, information architecture or knowledge infrastructure. At the beginning, we need a specific question and enough context to assess it.
| Your situation | Recommended path | What to do now |
|---|---|---|
| You do not know how your business appears in AI | AI Visibility Diagnosis | Review the diagnosis scope, price and conditions |
| You already have documented issues | GEO implementation | Share the evidence and define what should change |
| Your organisation has several business areas or markets | Enterprise service | Define entities, sources, owners and languages |
| You need to understand all of Shymow’s capabilities | Capabilities | Review the areas in which we can intervene |
You can start with the AI Visibility Diagnosis, review agency pricing or explore Shymow’s capabilities.
If you already have an audit, saved answers or a clearly defined issue, you can send us that information from the contact page. We will review it before proposing a scope.
Shymow does not promise to control what an artificial intelligence system will answer. It can help you check which version of your business it finds, which information is lost and which changes are worth making.
Talk to ShymowFrequently asked questions
Frequently asked questions about GEO agencies
The answers are grouped to keep the pillar page navigable without removing content from the final version.
What is a GEO agency?
A GEO agency helps improve how a company, brand or piece of content can be found, interpreted and represented in answers generated by artificial intelligence.
Its work may include visibility analysis, SEO for AI, information architecture, entities, content, evidence, linking, structured data and technical implementation. The scope depends on the problem. Not every company needs all of these actions.
What does GEO mean?
GEO stands for Generative Engine Optimization. In Spanish, it is commonly translated as optimisation for generative engines.
The term covers strategies aimed at search engines and systems that can generate answers, summarise sources or recommend options. You can find a fuller explanation in what GEO is and how it works.
What is the difference between SEO and GEO?
SEO aims to improve the visibility of pages and content in search engines. GEO also studies how generative systems select, combine and represent information within their answers.
They share crawling, indexing, content, authority and web architecture. GEO adds analysis of mentions, citations, accuracy, coverage, entities and information lost while an answer is generated.
How can I make my company visible in AI?
First, define the queries in which it should appear and what AI should understand about your company. Then check its current representation, review the available sources and address the gaps within your control.
This may require improving pages, connecting services with evidence, correcting contradictions, strengthening authority or creating a clearer information architecture. There is no single action that works for every company.
Can a GEO agency guarantee that I will appear?
No. A GEO agency does not control the answers from ChatGPT, Gemini, Perplexity, Claude or Google. Nor can it decide which sources each platform will retrieve or when it will update its information.
It can analyse the situation, improve sources controlled by the company, implement verifiable changes and measure a comparable sample again. Any guarantee should cover the work commissioned, not the future behaviour of a third party.
How do I know whether my company appears in ChatGPT?
Asking about the brand name once is not enough. It is useful to prepare a sample covering brand, service, problem, comparison, location and price queries.
Then review whether the company appears, how it is described, which information is omitted, which sources are used and whether the answer preserves its distinguishing characteristics. Shymow offers an AI visibility diagnostic for a defined assessment of these points.
Which systems can a GEO agency work with?
The analysis may include ChatGPT, Gemini, Perplexity, Claude and Google's generative features, among other systems. They do not all need to be included every time.
The selection depends on the market, audience and decisions you want to observe. For an SME, reviewing two priority systems thoroughly may be more useful than spreading the budget across ten platforms without enough depth.
Do I need to do SEO before working on GEO?
Not necessarily as a separate project, but the SEO foundation should be reasonably sound. A website that cannot be crawled, uses duplicate pages or does not define the role of each URL will struggle in both search engines and generative systems.
A GEO review can identify SEO problems and establish which need to be resolved first. In other cases, the website already works correctly and the problem lies in the representation of the company, its entities or its evidence.
Does schema help me appear in AI?
Structured data can help describe services, organisations, people, articles, questions and other entities. Its role is to describe information that is already visible and consistent.
Schema does not guarantee rankings, citations or mentions. Nor does it compensate for ambiguous content or unsupported claims. It should be implemented when it improves the technical representation of real information, rather than to fill every available property.
Do I need an llms.txt file?
An llms.txt file can be used as a guidance resource for certain systems and tools. It does not replace the XML sitemap, website content, indexing, linking or structured data.
There is also insufficient evidence to treat it as a universal ranking factor. If implemented, it should have a defined purpose, be kept up to date and avoid presenting versions that conflict with the canonical pages.
How long does a GEO strategy take to produce results?
There is no universal timeframe. It depends on the change made, indexing, source authority, competition, how often each system updates or retrieves information and the type of query.
Some changes can be checked technically as soon as they are published. Their effects in search engines or generative answers may take longer and vary. A responsible proposal should distinguish the delivery timeframe from the uncertain time external platforms take to respond.
What access does a GEO consultant need?
It depends on the service. An initial diagnostic can use public information and a form, without access to WordPress, Search Console or internal accounts.
Implementation may require temporary access to the website, analytics, Search Console, tag manager, repositories or documentation. Permissions should be limited to what is necessary, granted to the people responsible and withdrawn when the project ends.
Can my team implement the GEO recommendations?
Yes. The diagnostic can serve as a decision document for the internal team, SEO agency, development provider or people responsible for content.
You can also commission Shymow to implement the changes or coordinate with those providers. Each recommendation should make clear what needs to change, why, who can do it and how it will be checked.
How much does it cost to hire a GEO agency?
The price depends on the number of services, queries, systems, pages, languages, markets and sources included. It also varies according to whether you commission a diagnostic, implementation or monitoring.
At Shymow, the Diagnostic for professionals and SMEs costs €950 excl. VAT. Subsequent implementation starts at €2,800 excl. VAT. You can review other scopes in GEO, AI and SEO agency pricing.
Does a GEO agency also work with SMEs?
Yes. An SME may have a very specific problem and benefit from a defined intervention. It does not need to adopt a complex infrastructure or maintain an ongoing programme unless the evidence justifies it.
The work should be proportional to the problem. For an SME, clarifying services, correcting a few pages, connecting evidence and validating the implementation may be enough.
What changes in an Enterprise GEO project?
An Enterprise project may involve multiple departments, brands, products, languages, markets, sources and responsible people. The challenge is not simply to analyse more queries. Relationships, permissions, versions and validation criteria need to be preserved across different parts of the organisation.
That is why Enterprise diagnostic, implementation and governance need their own scope. The company should know which information will be reviewed, who can validate it and which system will maintain the changes after the project.
Do I need to be in Barcelona to work with Shymow?
No. Shymow is based in Barcelona but can deliver GEO projects with companies elsewhere. Analysis, documentation, implementation and much of the validation can be carried out remotely.
When a project covers multiple markets or languages, the scope should specify which ones will be reviewed. We do not assume that results observed in one location or language automatically represent the others.