Maximize your paid campaigns.
Connect, convince and convert with integrated advertising strategies.
What advertising platform more?
Google Ads
Main objective
Focused on users with search intent.
Effectiveness
Especially useful for e-commerce businesses, services and local services such as dentists or plumbers.
Strength
High conversion rates for specific queries.
Benefits
✅ Immediate visibility: Appears instantly in the first search results.
✅ Precise advertising: Targeted by keywords and user intent.
✅ Variety of formats: From text and display to videos.
✅ Total control: Define your budget and bid with a PPC model.
✅ Live monitoring: Real-time analysis and tracking of performance.
Scalability: Adjust according to the success of your campaign.
✅ For local: Special geographic targeting for local businesses.
✅ Effective reconnection: Remarketing to reconnect with your audience.
Disadvantages
❌ Variable cost: Can be high depending on industry and competition.
❌ Constant optimization necessary to maximize ROI.
❌ Budget dependency: visibility is linked to budget and bidding.
❌ Learning curve: Optimizing the campaign takes time.
Social Media Ads
Main objective
Increase brand awareness and introduce new products.
Effectiveness
Perfect for visual products or services that require display.
Strength
Detailed segmentation options based on behavior and demographics.
Benefits
✅ Detailed segmentation: connect with your ideal audience.
✅ Stunning designs: from carousels to stories and videos.
✅ Direct access to a massive audience on different platforms.
✅ Build an unforgettable and approachable brand.
✅ Interactivity at its best for direct engagement.
✅ Remind your audience why they chose you with retargeting.
✅ Display products dynamically for online stores.
✅ In-depth analysis and tracking tools for informed decisions.
Disadvantages
❌ Interested in the topic, but not actively seeking your services.
❌ Constant algorithm changes
❌ Ads are double-edged: they can receive praise or direct criticism.
❌ Investment may vary according to market trends and competition.
Comprehensive approach
With us, your investment in Google Ads is not an expense, it is an investment in the growth of your business.
We leave no stone unturned to make sure you get the maximum return on investment (ROI) possible.
Search campaigns (standard)
Essential Features
Text ads on Google and partners. Pay-per-click, real-time bidding.
Main Audience
Multipurpose, local business.
Advantages
High conversion, direct response.
Disadvantages
High competition, increasing costs per click.
Shopping Campaigns
Essential Features
Ads for online store products on Google. Pay per click.
Main Audience
Online stores.
Advantages
Specific for online stores.
Disadvantages
Competition based on price.
Display campaigns
Essential Features
Image and text or video ads on websites and apps.
Main Audience
Wide variety of audiences.
Advantages
Broad reach, segmentation.
Disadvantages
Higher budgets are required
Video campaigns
Essential Features
Brand awareness oriented video ads.
Main Audience
General, depending on the content of the video.
Advantages
Low cost per display.
Disadvantages
It is not inherently conversion-oriented.
Mobile application campaigns
Essential Features
Promotion of mobile applications.
Main Audience
Smartphone and tablet users.
Advantages
Boosts app visibility.
Disadvantages
Only applicable if you have an app.
Local campaigns
Essential Features
Aimed at increasing traffic to stores or physical locations.
Main Audience
Local businesses with no online presence.
Advantages
Beneficial to local businesses.
Disadvantages
Specific, not suitable for all businesses.
Intelligent campaigns
Essential Features
Obtain leads or sales in a simplified way.
Main Audience
Broad spectrum, generally SMEs
Advantages
Quick and easy configuration.
Disadvantages
Few configuration options, high Google control.
Performance Max
Essential Features
Optimize conversions.
Main Audience
General, focused on results.
Advantages
Broad reach with a single campaign.
Disadvantages
Not recommended for brands with no conversion history.
Local Service Ads
Essential Features
Generate telephone or message requests for specific services.
Main Audience
Specific services.
Advantages
Obtaining qualified contacts.
Disadvantages
Low volume, special Google account.
Discovery Campaigns
Essential Features
Ads in the Discover feeds from Google, YouTube and Gmail.
Main Audience
Users in “discovery” mode.
Advantages
High visibility, discover new segments.
Disadvantages
It requires high quality visual creatives.
Gmail Campaigns
Essential Features
Announcements in the “Promotions” tab of the Gmail email.
Main Audience
Gmail users.
Advantages
Detailed segmentation, remarketing.
Disadvantages
Email environment, does not always capture full attention.
Video Outstream Campaigns
Essential Features
Video ads that play on websites and applications outside of YouTube.
Main Audience
Audience outside YouTube.
Advantages
Extends the reach of video ads.
Disadvantages
Lower interaction rate than in-stream ads.
We unleash the potential of your brand with strategic advertising on social networks.
We design strategic campaigns to increase your visibility and convert leads into customers at the lowest possible cost.
These are some types of social media campaigns:
Target audience
Young adults
Adults
Seniors
Main features
Detailed targeting
Variety of ad formats
Carousel
Video
Slideshow
Ideal
Broad audiences
B2C & B2B
Retargeting
Brand recognition
Target audience
Adolescents
Young adults
Adults
Main features
Visually appealing ads
Story ads
Influencer collaborations
Ideal
Younger audiences
B2C
Brand recognition
E-Commerce
Target audience
Professionals
Corporate executives
Main features
Sponsored content
InMail
Precise targeting by job
Company
Ideal
B2B
Professionals
Job postings
Target audience
Adolescents
Young adults
Main features
Video ads
Challenges
Access to influencers
Trending and viral potential
Ideal
Young Audience
Viral Content
Brand Challenges
Target audience
Mainly female DIY enthusiasts
Main features
Promoted pins
Visual discovery
Shopping pins
Ideal
E-commerce
DIY
Recipes
Fashion
Home Decoration
Target audience
Young adults
Adults
Professionals
Main features
Promoted Tweets
Trends
Keyword targeting
Rapid interactions
Surveys
Ideal
Events
Trending topics
Real-time interaction
Ready to make every click count?
Let’s talk!
Our
Enfoque integral para un éxito sostenible
Al combinar estos elementos clave de manera efectiva, no solo maximizaremos tu presencia en línea, sino que también estableceremos relaciones más profundas y significativas con tu audiencia. Este enfoque centrado en el cliente será el motor que impulse el crecimiento sostenible de tu negocio.
| Organic strategy | Advertising strategy | |
| Brand visibility | ❌ Limited without investment | ✅ Very high |
| Community building | ✅ Strong | ✅ High |
| Relationship with customers | ✅ Durable | ✅ Loyalty potential |
| Genuine interaction | ✅ High | ❌ Less authentic |
| Brand authenticity | ✅ High | ✅ Well-designed creative |
| Audience Insights | ✅ Detailed | ✅ Measurable ROI |
| Growth | ✅ Mouth to mouth | ✅ Fast with inversion |
| Sales | ❌ Less predictable | ✅ More control and predictability |
| Organic strategy | |
| Brand visibility | ❌ Limited without investment |
| Community building | ✅ Strong |
| Relationship with customers | ✅ Durable |
| Genuine interaction | ✅ High |
| Brand authenticity | ✅ High |
| Audience Insights | ✅ Detailed |
| Growth | ✅ Mouth to mouth |
| Sales | ❌ Less predictable |
| Advertising strategy | |
| Brand visibility | ✅ Very high |
| Community building | ✅ High |
| Relationship with customers | ✅ Loyalty potential |
| Genuine interaction | ❌ Less authentic |
| Brand authenticity | ✅ Well-designed creative |
| Audience Insights | ✅ Measurable ROI |
| Growth | ✅ Fast with inversion |
| Sales | ✅ More control and predictability |
Frequently Asked Questions
Let’s do something great together
Send us an email, contact us by phone or simply tell us what you need in this form.
The success achieved for big brands, adapted to your SME
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Contact
Barcelona (Spain)
(+34) 611 541 920
hola@shymow.es
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