Rates

Maximize your Online impact with paid campaigns.

Connect, convince and convert with integrated advertising strategies.

What advertising platform it is in your best interest more?

google ads adwords

Google Ads

Main objective

Focused on users with search intent.

Effectiveness

Especially useful for e-commerce businesses, services and local services such as dentists or plumbers.

Strength

High conversion rates for specific queries.

Benefits

✅ Immediate visibility: Appears instantly in the first search results.

✅ Precise advertising: Targeted by keywords and user intent.

✅ Variety of formats: From text and display to videos.

✅ Total control: Define your budget and bid with a PPC model.

✅ Live monitoring: Real-time analysis and tracking of performance.

Scalability: Adjust according to the success of your campaign.

✅ For local: Special geographic targeting for local businesses.

✅ Effective reconnection: Remarketing to reconnect with your audience.

 

Disadvantages

❌ Variable cost: Can be high depending on industry and competition.
❌ Constant optimization necessary to maximize ROI.
❌ Budget dependency: visibility is linked to budget and bidding.
❌ Learning curve: Optimizing the campaign takes time.

 

advertising companies

Social Media Ads

Main objective

Increase brand awareness and introduce new products.

Effectiveness

Perfect for visual products or services that require display.

Strength

Detailed segmentation options based on behavior and demographics.

Benefits

✅ Detailed segmentation: connect with your ideal audience.

✅ Stunning designs: from carousels to stories and videos.

✅ Direct access to a massive audience on different platforms.

✅ Build an unforgettable and approachable brand.

✅ Interactivity at its best for direct engagement.

✅ Remind your audience why they chose you with retargeting.

✅ Display products dynamically for online stores.

✅ In-depth analysis and tracking tools for informed decisions.

Disadvantages

❌ Interested in the topic, but not actively seeking your services.
❌ Constant algorithm changes.
❌ Advertisements are double-edged: they can receive praise or direct criticism.
❌ Investment may vary according to market trends and competition.

Comprehensive approach

With us, your investment in Google Ads is not an expense, it is an investment in the growth of your business.

We leave no stone unturned to make sure you get the maximum return on investment (ROI) possible.

google advertising companies

Search campaigns (standard)


Essential Features

Text ads on Google and partners. Pay-per-click, real-time bidding.

Main Audience

Multipurpose, local business.

Advantages

High conversion, direct response.

Disadvantages

High competition, increasing costs per click.

advertising agencies madrid marketing

Shopping Campaigns


Essential Features

Ads for online store products on Google. Pay per click.

Main Audience

Online stores.

Advantages

Specific for online stores.

Disadvantages

Competition based on price.

adwords advertising agency

Display campaigns


Essential Features

Image and text or video ads on websites and apps.

Main Audience

Wide variety of audiences.

Advantages

Broad reach, segmentation.

Disadvantages

Higher budgets are required

google ads agency

Video campaigns


Essential Features

Brand awareness oriented video ads.

Main Audience

General, depending on the content of the video.

Advantages

Low cost per display.

Disadvantages

It is not inherently conversion-oriented.

google agency

Mobile application campaigns


Essential Features

Promotion of mobile applications.

Main Audience

Smartphone and tablet users.

Advantages

Boosts app visibility.

Disadvantages

Only applicable if you have an app.

googleadwords

Local campaigns


Essential Features

Aimed at increasing traffic to stores or physical locations.

Main Audience

Local businesses with no online presence.

Advantages

Beneficial to local businesses.

Disadvantages

Specific, not suitable for all businesses.

google advertising agency

Intelligent campaigns


Essential Features

Obtain leads or sales in a simplified way.

Main Audience

Broad spectrum, generally SMEs

Advantages

Quick and easy configuration.

Disadvantages

Few configuration options, high Google control.

google partners

Performance Max


Essential Features

Optimize conversions.

Main Audience

General, focused on results.

Advantages

Broad reach with a single campaign.

Disadvantages

Not recommended for brands with no conversion history.

digital marketing madrid

Local Service Ads


Essential Features

Generate telephone or message requests for specific services.

Main Audience

Specific services.

Advantages

Obtaining qualified contacts.

Disadvantages

Low volume, special Google account.

marketing consulting

Discovery Campaigns


Essential Features

Ads in the Discover feeds from Google, YouTube and Gmail.

Main Audience

Users in “discovery” mode.

Advantages

High visibility, discover new segments.

Disadvantages

It requires high quality visual creatives.

agency google ads barcelona

Gmail Campaigns


Essential Features

Announcements in the “Promotions” tab of the Gmail email.

Main Audience

Gmail users.

Advantages

Detailed segmentation, remarketing.

Disadvantages

Email environment, does not always capture full attention.

digital marketing agencies

Video Outstream Campaigns


Essential Features

Video ads that play on websites and applications outside of YouTube.

Main Audience

Audience outside YouTube.

Advantages

Extends the reach of video ads.

Disadvantages

Lower interaction rate than in-stream ads.

We unleash the potential of your brand with strategic advertising on social networks.

We design strategic campaigns to increase your visibility and convert leads into customers at the lowest possible cost.

These are some types of social media campaigns:

Facebook ADS
Instagram Ads
Linkedin Ads
TikTok Ads
Pinterest Ads
X / Twitter Ads

Target audience

Young adults
Adults
Seniors

Main features

Detailed segmentation
Variety of ad formats
Carousel
Video
Slides

Ideal

Broad audiences
B2C & B2B
Retargeting
Brand recognition

 

Target audience

Teenagers
Young adults
Adults

Main features

Visually appealing ads
Story announcements
Collaborations with influencers

Ideal

Younger audiences
B2C
Brand recognition
E-commerce

 

Target audience

Professionals
Corporate executives

Main features

Sponsored Content
InMail
Accurate segmentation by job
Company

Ideal

B2B
Professionals
Job postings

 

Target audience

Teenagers
Young adults

Main features

Video ads
Challenges
Access to influencers
Trendy and viral potential

Ideal

Young audience
Viral content
Branding challenges

Target audience

Mainly female DIY enthusiasts

Main features

Promoted pins
Visual discovery
Purchase pins

Ideal

E-commerce
DIY
Recipes
Fashion
Home Decoration

Target audience

Young adults
Adults
Professionals

Main features

Promoted Tweets
Trends
Keyword targeting
Fast interactions
Surveys

Ideal

Events
Trend topics
Real-time interaction

Ready to make every click count?

Let’s talk!

Ourprocess

Comprehensive approach for sustainable success

By combining these key elements effectively, we will not only maximize your online presence, but also establish deeper and more meaningful relationships with your audience. This customer-centric approach will be the engine that drives the sustainable growth of your business.
Organic strategy Advertising strategy
Brand visibility ❌ Limited without investment ✅ Very high
Community building ✅ Strong ✅ High
Relationship with customers ✅ Durable ✅ Loyalty potential
Genuine interaction ✅ High ❌ Less authentic
Brand authenticity ✅ High ✅ Well-designed creative
Audience Insights ✅ Detailed ✅ Measurable ROI
Growth ✅ Mouth to mouth ✅ Fast with inversion
Sales ❌ Less predictable ✅ More control and predictability
Organic strategy
Brand visibility ❌ Limited without investment
Community building ✅ Strong
Relationship with customers ✅ Durable
Genuine interaction ✅ High
Brand authenticity ✅ High
Audience Insights ✅ Detailed
Growth ✅ Mouth to mouth
Sales ❌ Less predictable
Advertising strategy
Brand visibility ✅ Very high
Community building ✅ High
Relationship with customers ✅ Loyalty potential
Genuine interaction ❌ Less authentic
Brand authenticity ✅ Well-designed creative
Audience Insights ✅ Measurable ROI
Growth ✅ Fast with inversion
Sales ✅ More control and predictability

Frequently Asked Questions

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The success achieved for big brands, adapted to your SME
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Contact

Barcelona (Spain)
(+34) 611 541 920
✉️ hola@shymow.es

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